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The year 2024 reshaped our mountain landscapes. So many sites, trails, and vistas we love throughout Western North Carolina and East Tennessee were ravaged by Hurricane Helene. Some places – and neighbors – were forever lost. ...read more
Inspiration | Local Flavor
All
Whether as wandering ghosts of soldiers or as mystical messengers of woodland creatures, fireflies, or “lightning bugs,” occupy a unique space in the ethos of the Appalachians. We bestow upon them supernatural powers and cast them in an aura nearly as romantic as the one their warm, glowing lights create against the backdrop of the mountains on a summer night. ...read more
Adventure | Inspiration | Local Flavor | Travel
All
A decade has flown by since the Mast General Store in Downtown Winston-Salem opened its doors on Trade Street. On Friday, May 9, 2025, the Mast Store will celebrate with an evening of live music, food sampling, and more at its location at 516 North Trade Street in Winston-Salem. ...read more
Behind the Scenes | Local Flavor
Winston-Salem
In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
Few things in life hit their mark like the Columbia Performance Fishing Gear line. These things come about as close to perfect as you can get without actually catching the fish for you.
Since 1996, Columbia Sportswear has been producing and improving on their PFG line and just recently added the long-sleeved Terminal Tackle series of fishing jerseys. Made of lightweight, breathable fabric, this Performance Fishing Gear technical long-sleeved shirt has Omni-Wick technology, which pulls moisture away from the skin, and Omni-Shade technology, which provides UPF 50 for sun protection.
But the tried-and-true favorite of many anglers has to be the Bahama II, which is available in long-sleeved and short-sleeved versions. Made from OMNI-SHADE®, a lightweight, durable nylon with built-in UV protection, it dries fast and has a mesh-lined cape vent at the back shoulder to keep you cool. The long sleeves easily convert to short sleeves with built-in tab holders.
The Bahama II has plenty of pockets for fly boxes and tippet spools, as well as a utility loop to secure nippers or hemostats. But the breakout feature has always been the hook-and-loop rod holder that allows you to secure your rod when you need to change flies or release a fish while wading. In most cases, you won’t even need a vest.
When fishing from a drift boat or flats boat, many anglers prefer a short-sleeved or long-sleeved t-shirt-style fishing jerseys. Columbia has you covered here too (literally) with the Terminal Tackle line. Quick drying, lightweight, and moisture wicking, it has a crew neck, raglan sleeves (no shoulder seams), and UPF 50 providing the ultimate sun protection.
Perfect for wading or fishing from a boat, The Backcast III Water Shorts by Columbia are made from quick-drying nylon with built-in UPF 50 sun protection. The elastic waistband with inner drawcord gives a comfy, customized fit. Front slash pockets, a zippered back welt pocket, and side pliers pocket provide ample storage space for small items. The interior mesh brief dries ultra-fast.
Newer to the PFG series is Columbia’s Bahama Vent line of footwear. Available in both slip-on and lace up. A canvas/leather upper coupled with Blood 'n Guts water and stain-resistant technology make cleaning a breeze after a long day of fishing. These boat shoes feature a cushioned Techlite midsole, vent/drainage midsole ports, and a durable Omni-Grip outsole with razor siping, which provides stability and traction on wet terrain.
The vent drainage in the mid-sole really moves water out of the shoe, and the outsole stays grippy on boat decks even when completely drenched. Both the lace-up and slip-on versions are great knock around shoes for whatever your summer has in store.
So, gear up with Columbia PFG to remain comfortable for a day of fishing, sightseeing or back-yard grilling. You’ll be cool and comfortable all summer.