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Twenty years have flown by since the Mast Store in Greenville first opened its doors in the old Meyers-Arnold building, but Sunday, March 12, 2023, marks that day exactly. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly-popped popcorn. ...read more
Local Flavor | Mast in the News
Greenville
Few performers achieve a status where their music is synonymous with the place they call home. Dolly Parton would be such an icon of Tennessee, for instance. Likewise, no one evokes the image of “moonlight through the pines” in Georgia more than Ray Charles or the ancient tones of Kentucky’s bluegrass hills like Bill Monroe. Arguably no one person is as associated with the sound of the North Carolina mountains, perhaps even the entire state of North Carolina, as Doc Watson. As we celebrate what would have been Watson’s 100th birthday on March 3, we’ll look at the lasting legacy of Doc and cover how generations of musicians and music lovers influenced and inspired by his sound are honoring the man as eternal as the Carolina mountains with a host of events and an outpouring of memories. ...read more
Local Flavor
All
Valentine’s Day presents couples with many difficult choices. Should you dine out or stay in? What rom-com do you watch together? What gifts – if any – do you give? And just how big, expensive, and meaningful are those gifts supposed to be? ...read more
Inspiration | Mast Family Favorites
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
Five weeks of winter in the books and seven more to go. Longer nights, cold temperatures, and gray days all figure into a general feeling of sadness and depression. But, there are steps you can take to reduce its effects. Here are five ways to escape the winter blues.
**This blog was originally published in February of 2018. Please make sure to update some of these suggestions to fit within COVID-19 safety protocols. It might be prudent to delay a progressive dinner until late spring to enjoy it outside and to take your yoga class online.**
Take a Hike
It’s easy to come up with a list of reasons not to go outside – it’s cold; I’m tired; it’s dark. But being outside and active are the best things you can do to combat the effects of SAD. If you really think about it, fretting about going outside where the temperature is a little challenging is worse than the actual being outside. Once you’re out taking your walk or on the trail, the scenery and your hiking companion make it more fun than you’d anticipated. Dress in layers and cover your hands and head. The sunlight and fresh air will do you good.
Spend Some Time in the Kitchen
There’s no denying that eating our favorite comfort foods during the winter makes us feel better. You don’t have as many reasons to head outside like ballgames, gardening, or concerts, so pick up a new cookbook and try some new foods. Weekends are a great time to come up with meals for the rest of the week, so try a healthier spin on your favorite comfort foods and have them ready to heat and eat after coming home from work or picking up the kids at basketball practice.
Plan a Progressive Dinner
OK, so we like food, but this activity rolls three important SAD-busting activities into one. First, the planning part will likely require getting together with friends and neighbors. It’s important to socialize during the winter months because it will improve your mood. Second, you’ll get a bit of exercise walking from one place to another for each course. Third, a dinner like this presents opportunities to eat healthier and to try new foods and menus.
Practice a Little Yoga
Yoga can be an excellent way to relieve stress and depression. There are many forms of yoga, from ones that are highly meditative to forms that are extremely physically challenging. A gentle yoga class will have an instructor that leads you through breathing exercises and poses that increase your flexibility. Yoga may reduce your blood pressure and heart rate. It’s a time to focus on you and your body, to be meditative and at peace, oh, and it’s also a little socializing, too. Here's a link to Yoga for Complete Beginners by Yoga with Adriene. No special equipment needed - just 20 minutes and an open mind.
Wear Bright Colors
You may have noticed the tendency to mimic the weather in your winter wardrobe. Throw open your closet – do you see lots of dark colors, gray, black, navy, etc? That’s natural, and there’s a scientific reason behind it. The darker, grayer days in the winter make it more difficult for our eyes to tolerate brighter colors, but that’s not a reason to put them all away. Adding a little color to your wardrobe will not only positively affect your mood, but will also influence the moods of those around you. Brighter colors are associated with warmth and happiness, so try adding a touch of color to your daily ensemble. For instance, wear a bright blue t-shirt under a v-neck sweater. Add in some colorful jewelry; accessorize with a multi-colored scarf; try a brightly-colored tie. We bet you’ll get a compliment or two.
Hang in there. Spring really is on the way, but while you’re waiting, these steps will keep most of the gloom at bay.