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There are people and groups in every community that are movers and shakers. They see something that needs to be done, and they enlist others to contribute their time, talent, and capital to make it happen. The final product is an investment in the community itself that engenders pride, becomes a well-loved asset, contributes to quality of life, and even increases the economic viability of the region. ...read more
Inspiration | Local Flavor
All
Did you know that North Carolina annually ranks between seventh and ninth in apple production for the entire United States? The top apple-producing counties are Wilkes, Alexander, Lincoln, Cleveland, Haywood, and Henderson, with Henderson growing 70%-80% of the apples harvested in the state. We reckon that sounds like a good reason for North Carolina’s Apple Festival to be headquartered in Hendersonville! ...read more
Local Flavor | Travel
Hendersonville
There are so many questions to wonder about these days. Like, who was the first person brave enough to eat a chicken’s egg? Or why do some people think cilantro tastes like soap and others can’t get enough of it? How did certain colors come to represent the Volunteers, Paladins, Hokies, etc.? Or a burning question that we like to argue about, who thinks the college conference re-alignment is a good idea? And that question can lead to so many other questions. ...read more
Local Flavor
Annex - Valle Crucis | Boone | Columbia | Greenville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
When Mast Store’s newest old location opened its doors in Winston-Salem this past May, we had the pleasure of meeting a woman with close ties to 516 North Trade Street. In the late 1930s and early 1940s, Barbara Carter’s father worked in the building that boasted one of the largest retail and wholesale companies in the South: Brown-Rogers-Dixson (B-R-D). After her visit to our Mast Store grand opening in the very same building, Mrs. Carter wrote us saying, “It brought back fond childhood memories of my father and mother, both now deceased, bringing us to visit with Santa at the store.”
Mrs. Carter remembers, “My siblings remember [B-R-D] as a store that had everything that anyone would need. As the youngest child, I don’t remember any details of the store itself, but it always seemed like walking through the doors of a magical place because Santa was there. Santa always gave us candy canes during our visits with him. I always looked forward to that.”
Mrs. Carter generously shared beautiful photos and wonderful memories of her and her sibling’s visits with Santa at B-R-D in the 1940s and 1950s. The first and oldest photo [right] shows her brother, Jimmy, wearing a dark cap and talking with Santa Claus, who appears to be holding a doll in a box.
“In that same picture,” she continues, “notice the sign that was hanging in the store. The photographer cut the “C” out of the picture, but you can tell that Brown-Rogers-Dixson had the Shop Early for Christmas Lay-a-Way message posted in the store.”
The second photo [left] shows Jimmy visiting with Santa a few years later in around 1952 or 1953. In the last photo [top], taken in 1959, you see Barbara and her older sister, Judy, posing for their photograph on Santa’s lap.
“I remember asking Santa for a baby doll and a coloring book with crayons. My sister would always ask for a baby doll as well. My brother remembers asking Santa for a fire truck and an electric train,” Mrs. Carter reminisces.
“Having grown up in Winston-Salem and remembering the history of how it looked when we were shopping downtown as children with our parents has been so sweet. Seeing the transformation of our city as adults is quite amazing. We are honored that Mast General Store has chosen to be a part of our city and family. I believe you said that you were entertaining the thought or idea of bringing Santa back in to the store for the Christmas season. I know that it would be a big hit.”
We are very excited that we’re able to restore the Carter siblings' fondest Christmas memories for a new generation! Mr. and Mrs. Claus will return to the former B-R-D building at Mast Store Winston-Salem on Friday, December, 4th, from 5:00 p.m. to 9:00 p.m.; Saturday, December 5th, from 11:00 a.m. to 5:00 p.m.; and Sunday, December 6th, from noon to 2:00 p.m. Like the Carter family, we hope you’ll make a visit with Santa a special part of your treasured holiday traditions, too.
There are many holiday happenings coming up in each of our stores in North Carolina, South Carolina, and Tennessee. Here are a few events you and your family may enjoy this upcoming weekend:
The Original Store in Valle Crucis
Naomi and the Homefolks play live music in the Store, noon – 2:00 p.m.
The Mast Store Annex in Valle Crucis
Santa Visits on Sunday, December 6th, noon - 4:00 p.m
Boone
Santa Visits on Friday, December 4th, 5:00 - 8:00 and Saturday (after the Christmas Parade), noon - 3:00 p.m.
Asheville
The Christmas Donkey Book Signing on Sunday, December 6th, 1:00 p.m. to 5:00 p.m.
Hendersonville
Celebrate Olde Fashioned Christmas on Friday, December 4th, 5:00 p.m. - 8:00 p.m.
Waynesville
Holly Days - Celebrate the season in Downtown Waynesville starting this Friday, December 4th and ending with the Christmas Parade on Monday, December 7th, at 6:00 p.m.
Greenville
The Twelve Days of Christmas in South Carolina Book Signing on Friday, December 4th, noon to 3:00 p.m
The Christmas Donkey Book Signing on Saturday, December 5th, 10:00 p.m. - 2:00 p.m.
Columbia
Santa Cotton visits the store after the Christmas Parade on Saturday, December 5th, 1:00 p.m. - 3:00 p.m.
Knoxville
Gift Wrapping in the Store this Friday and Saturday, December 4th and 5th. All donations go to Our Place.
Check your local Mast General Store calendar for book signings, more visits with Santa Claus, gift wrapping, and special holiday events throughout December by clicking HERE.