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fri10AM - 10PM
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wed10AM - 8PM
thu10AM - 8PM
fri10AM - 8PM
sat9AM - 8PM
sun9AM - 6PM
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What is it about Christmas that stirs our memories? Certainly, memories overflow when we gather with those we love, especially as we remember those who are no longer with us. Perhaps the annual rituals of the season, like venturing to the mountains to choose a live Christmas tree or searching through a shoebox filled with heirloom ornaments that have adorned your family’s trees for generations, conjure tales from long ago. It’s likely, too, that our holiday memories include exceptional moments, like taking your child to visit Santa for the first time or watching snowflakes paint a picturesque scene on a rare, white Christmas. ...read more
At Home | Customer Stories | Mast Family Favorites
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In these modern times, there aren’t as many reasons to hang our stockings “by the chimney with care.” That is until Christmastime arrives, and then we all want the biggest, grandest stocking we can find to be filled by Santa on Christmas Eve. How did that even become a thing? And what are some ideas for stocking stuffers? We’re glad you asked. ...read more
Inspiration | Mast Family Favorites
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Jack Tales are one of Appalachia’s most beloved storytelling traditions. The oral folklore series recounts the antics of Jack, a clever young boy, who finds himself in countless predicaments.
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Adventure | Inspiration | Local Flavor
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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Mast Family Favorites | Adventure
Asheville
The Sherpa Adventure Gear line is a new addition to Mast Store’s offerings in the Outdoor Department. The brand is a living memorial to the high-altitude climbers who have assisted individuals, like Sir Edmund Hilary, and groups in their ascent of Mount Everest and other peaks in the Himalayas.
The Sherpa are an ethnic group living in the most mountainous region of Nepal. They have adapted and thrive in one of the harshest climates in the world. It is from these roots that the Sherpa Adventure Gear brand draws its inspiration and tests its gear. The company utilizes the latest technical materials and designs and also weaves in a rich heritage of time-honored beliefs and humility.
Each item includes small prayer flags to help you achieve balance between the sky, water, wind, and the earth and is finished off with the Sherpa logo, which is an endless knot, symbolizing the connectedness of all things on earth.
In addition to quality products, Sherpa believes that its brand can strengthen the fabric of its families, villages, and country by giving scholarships and meaningful employment to the people of Nepal. The handmade sweaters and hats are produced by small pods of knitters, who gather daily and create garments using ancient patterns and symbols. The company encourages its suppliers and retailers to use best practices and to be conscious of their impacts on the environment.
The Mast Store in Asheville is hosting a Celebration of Nepalese Culture on Friday, March 31 from 5 p.m. until 8 p.m. This special event will feature Nepalese foods and a presentation by Pema Sherpa, the daughter of Tashi Sherpa, the founder of the company. Folkmoot, Western North Carolina’s international festival, will also be there with information on this year’s celebration. Please join us!
You can take a peek at our Sherpa offerings by clicking HERE.
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