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sun11AM - 6PM
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sat10AM - 9PM
sun11AM - 6PM
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wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
Podcasts, as a form of “broadcasting,” are still a relatively new form of media. With roots in the 1980s, the medium really started to take off in the mid-2000s as the internet was adopted by more people. Podcaststatistics.com shares there are over 580 million podcast listeners across the world, and 4.85 million podcasts to occupy our time. I’m a fan! ...read more
Local Flavor | Mast Family Favorites
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In 1986, Congress passed a bill recognizing February as National Black History Month. Upon signing the bill into law, President Ronald Reagan issued a proclamation stating, “The foremost purpose of Black History Month is to make all Americans aware of this struggle for freedom and equal opportunity.” According to the Library of Congress, President Reagan’s message went on to assert that February would be designated, “… to celebrate the many achievements of African Americans in every field from science and the arts to politics and religion." ...read more
Inspiration | Local Flavor | Travel
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What would Valentine’s Day be if we didn’t swap sweets with our sweethearts? ...read more
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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Mast Family Favorites | Adventure
Asheville
The Sherpa Adventure Gear line is a new addition to Mast Store’s offerings in the Outdoor Department. The brand is a living memorial to the high-altitude climbers who have assisted individuals, like Sir Edmund Hilary, and groups in their ascent of Mount Everest and other peaks in the Himalayas.
The Sherpa are an ethnic group living in the most mountainous region of Nepal. They have adapted and thrive in one of the harshest climates in the world. It is from these roots that the Sherpa Adventure Gear brand draws its inspiration and tests its gear. The company utilizes the latest technical materials and designs and also weaves in a rich heritage of time-honored beliefs and humility.
Each item includes small prayer flags to help you achieve balance between the sky, water, wind, and the earth and is finished off with the Sherpa logo, which is an endless knot, symbolizing the connectedness of all things on earth.
In addition to quality products, Sherpa believes that its brand can strengthen the fabric of its families, villages, and country by giving scholarships and meaningful employment to the people of Nepal. The handmade sweaters and hats are produced by small pods of knitters, who gather daily and create garments using ancient patterns and symbols. The company encourages its suppliers and retailers to use best practices and to be conscious of their impacts on the environment.
The Mast Store in Asheville is hosting a Celebration of Nepalese Culture on Friday, March 31 from 5 p.m. until 8 p.m. This special event will feature Nepalese foods and a presentation by Pema Sherpa, the daughter of Tashi Sherpa, the founder of the company. Folkmoot, Western North Carolina’s international festival, will also be there with information on this year’s celebration. Please join us!
You can take a peek at our Sherpa offerings by clicking HERE.
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