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sat10AM - 9PM
sun11AM - 6PM
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tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
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Whether as wandering ghosts of soldiers or as mystical messengers of woodland creatures, fireflies, or “lightning bugs,” occupy a unique space in the ethos of the Appalachians. We bestow upon them supernatural powers and cast them in an aura nearly as romantic as the one their warm, glowing lights create against the backdrop of the mountains on a summer night. ...read more
Adventure | Inspiration | Local Flavor | Travel
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A decade has flown by since the Mast General Store in Downtown Winston-Salem opened its doors on Trade Street. On Friday, May 9, 2025, the Mast Store will celebrate with an evening of live music, food sampling, and more at its location at 516 North Trade Street in Winston-Salem. ...read more
Behind the Scenes | Local Flavor
Winston-Salem
A single day certainly isn’t sufficient to praise a mother’s mettle and celebrate her for all that she is and does, but Mother’s Day provides an occasion to share kind words and express your love and gratitude for all that the women in your family – be they moms, grandmothers, stepmothers, godmothers, or mother-figures – have done for you. ...read more
Adventure | At Home | Gardening | Inspiration
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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There’s a group of local gentlemen, some retired farmers, who have gathered at the potbellied stove of the Original Store every day for the thirty-plus years since the Cooper family reopened the Store. Known as “The Lunch Bunch”, these men talk about the weather, the state of this season’s crops, and to share the same lunch they’ve been enjoying together for over three decades. The essential items of their daily feast: a hunk of bologna cut off the round and a MoonPie for dessert… all washed down with an ice-cold RC Cola from the old fire-engine red Coca-Cola cooler. ...read more
Mast Family Favorites | Local Flavor
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When Our State magazine started looking for a partner for its 2017 Made in NC contest, Mast General Store seemed like a natural fit. “They believe in many of the same things we do,” said Lisa Cooper, president of Mast General Store. ...read more
Behind the Scenes | Mast Family Favorites | Local Flavor
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Apple picking season is one of the sweetest times of year and we’re fortunate to live in an area that offers quite a few “pick your own” fruit farms and orchards. Here are some tips to help you get the most out of Apple Season – from fun-filled orchard exploration to preparing fall flavored treats at home. ...read more
Recipes | Local Flavor
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Gardens are bearing the last of their summer gifts. Children awaken early for hours filled with learning. The length of sunlight shortens with each passing day. Some mornings there’s a familiar crisp scent in the air reminding us that fall is fast approaching. Knowing this beloved season is quickly come and gone, it’s never too early to plan your autumn excursion to the Blue Ridge and Smoky Mountains. ...read more
Local Flavor | Adventure
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The holidays are here with all of their pomp and circumstance, parties and decorations, traditions and food. Many of the celebrations around the holidays have their roots in ancient Christian beliefs and pagan festivals. But there are some that are, well, accidental ...read more
At Home | Inspiration | Mast Family Favorites | Local Flavor
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For my family, the holiday season isn’t complete without a reading of Dylan Thomas’ “A Child’s Christmas In Wales”. Everyone’s favorite ornament on the tree is a wide-mouthed Santa who, when you squeeze his cheeks, offers a chocolate kiss. And each stocking gets a beautiful, large navel orange in the bottom of the toe, just like my Swedish cousins have done for generations. ...read more
Inspiration | Behind the Scenes | Customer Stories | Local Flavor
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