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When you pause and let your mind wander, where does it go? Maybe it goes to a time far away to a family trip to the lake. Perhaps it moseys off to summer days spent at your grandparents’ house. Possibly it drifts back to an amusement park visit with brothers, sisters, and the whole family. Wherever it goes, it always seems to be a summer place. Evidently, warm weather makes warm memories. ...read more
Inspiration | Mast Family Favorites
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When was the last time you wrestled a pickle jar? Truly engaged in “person versus pickle” combat with one? Sure, we’ve all been there… ...read more
At Home | Mast Family Favorites
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Did you know the State of North Carolina’s official folk dance is clogging? Yep, the North Carolina General Assembly adopted clogging as the state’s folk dance and shagging as the state’s official popular dance in an act executed on July 20, 2005. That’s recent history, but the roots of clogging extend to the country’s colonial period and even before. Photo courtesy of Joe Shannon's Mountain Home Music and Lonnie Webster. ...read more
Local Flavor | Travel
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Which came first – Valentine's Day or chocolate? And why is chocolate such a popular gift on Valentine's Day? Candy, and chocolate, in particular, is so popular that purchases of chocolate total over 58 million pounds during Valentine's week alone. Now that's A LOT of chocolate! ...read more
Behind the Scenes | Inspiration | Local Flavor | Mast Family Favorites
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On a cool spring day in 1980, April 30 to be exact, a young family arrived in the mountains of North Carolina. After a long drive from Florida in a UHaul and a pickup truck, they were about to begin their lives' work in an old general store. In this short video blog, you'll hear what their first impressions in Faye's own words. ...read more
Behind the Scenes | Inspiration
Original - Valle Crucis|Annex - Valle Crucis
When the Earth Day movement started on April 22, 1970, no one knew exactly what was going to happen. Organizing protests and demonstrations relied mostly on word of mouth or passing out leaflets. The actions taken that day included teach-ins, where you could go to learn more about how everyday activities were impacting the planet, trash pick ups, and commuting using people power instead of cars. Listening to the raised voices at schools, on nature walks, and at public gatherings lead to laws and guidelines that cleared the air around Los Angeles of its infamous smog and cleaned up the Cuyahoga River from its days of burning because it was so polluted to an ecosystem that supports many wildlife species. To help do our part, the Mast Store is taking steps to reduce its impact on the earth. ...read more
Behind the Scenes | Inspiration
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