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There’s an old adage about real estate investment that goes, “Buy land. They’re not making it anymore.” The line packs so much wit and wisdom that it has variations attributed to – not one but – two of America’s most notable quip-masters, Mark Twain and Will Rogers. Its truth is also precisely why we need land trusts. ...read more
Local Flavor | Mast Family Favorites
All
A mysterious creature roams the hills of Appalachia. It carries its bulky, slouching figure upright yet travels with catlike agility under the cover of night so that it goes undetected and unseen – by most people, at least. Though it’s said to stand much taller than an adult human with hair or fur covering its body from head to toe, the creature is best known for one distinctive feature evidenced only by the tracks it leaves on the ground… An oversized foot. ...read more
Local Flavor | Mast Family Favorites
All
It’s hard to believe that a quarter century has passed since the Mast General Store opened its fifth location on historic Biltmore Avenue in a resurging Downtown Asheville. Sunday, May 12, 2024, marks the date when the doors first officially opened to welcome locals and visitors alike. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly popped popcorn. ...read more
Local Flavor | Mast in the News
Asheville
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
Throughout 2016, we’re celebrating the 100th anniversary of the National Park System by exploring the history of the parks, offering ideas about how to Find Your Park in the southeast, as well as tips to help you make the most of your park adventure. ...read more
Adventure | Inspiration | Local Flavor
All
This Father’s Day weekend, we’re celebrating an exciting new addition at Mast General Store. The Knife Shop is re-energizing what was once a feed/potato-grading room in the Original Store. This upcoming weekend officially marks the Knife Shop Grand Opening in Valle Crucis, with three days of events that will surely delight the dads, as well as knife enthusiasts, in your life. ...read more
Mast Family Favorites
All
We at Mast General Store feel so lucky that many of our stores are located right in the middle of vibrant urban settings. There’s so much to do and see outside the doors of our stores. We’re excited to share a small selection of our favorites with you! This year, we’re offering a series that features a day’s worth of places to enjoy within walking distance of each of our urban Mast Store locations. Over the past few months, we’ve taken a stroll through Greenville, SC HERE and Waynesville, NC HERE. This week, we’re exploring Hendersonville, North Carolina. Won’t you join us? ...read more
Mast Family Favorites | Local Flavor | Adventure
Hendersonville
Throughout 2016, we’re celebrating the 100th anniversary of the National Park System by exploring the history of the parks, offering ideas about how to Find Your Park in the southeast, as well as tips to help you make the most of your park adventure. ...read more
Inspiration | Local Flavor | Adventure
Knoxville
It’s been said that “there’s something about the southland in the springtime.” New baby goats are arriving weekly at the Carl Sandburg National Historic Site in Flat Rock, NC. A pair of house finches who crafted a tidy nest on my porch weeks ago are now awaiting the arrival of their 5 chicks. The cherry blossom tree in the front yard is heavy with pink blooms. Everywhere you look, new life is bursting forth as winter transitions into spring. Our Mast Store communities are also celebrating the season with activities the whole family will enjoy. Below is an offering of a few of the many events we’re looking forward to enjoying this April. ...read more
Local Flavor
All
Throughout 2016, we’re celebrating the 100th anniversary of the National Park System by exploring the history of the parks, offering ideas about how to Find Your Park in the southeast, as well as tips to help you make the most of your park adventure. ...read more
Local Flavor | Adventure
Columbia|Greenville