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In these modern times, there aren’t as many reasons to hang our stockings “by the chimney with care.” That is until Christmastime arrives, and then we all want the biggest, grandest stocking we can find to be filled by Santa on Christmas Eve. How did that even become a thing? And what are some ideas for stocking stuffers? We’re glad you asked. ...read more
Inspiration | Mast Family Favorites
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Jack Tales are one of Appalachia’s most beloved storytelling traditions. The oral folklore series recounts the antics of Jack, a clever young boy, who finds himself in countless predicaments.
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Adventure | Inspiration | Local Flavor
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The cities of Winston and Salem, North Carolina, merged in 1913. Winston, a growing tobacco and textile town, also served as Forsyth County’s seat of government. Salem had been the center of culture and commerce for the area’s large Moravian population since the 18th century. Festival of Lights in Tanglewood Park - photo above courtesy of Visit Winston-Salem and Forsyth County Parks & Recreation ...read more
At Home | Local Flavor | Travel
Winston-Salem
In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The virtuous cycle requires a willingness to buy recycled goods which in turn creates demand for recycled items and makes the manufacturing of recycled goods desirable. Learn more about how you can energize the virtuous cycle in your own life! ...read more
Inspiration
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If you’ve never been to Roanoke, Virginia, you wouldn’t realize just how much a railroad defines the city. Series of rail lines consolidate and cut through the northern edge of downtown. They span east and west across the mountain valley where Roanoke lies. The same rail that built the city into the place it is today will carry those stories along the track into its future and, at the same time, bring new stories along the way. ...read more
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Roanoke
A key to a mysterious quest lies within the Greenville Mast General Store. It’s a treasure map of sorts. Only the treasure is likely not what you’d expect. Instead of gold, jewels, or ancient artifacts, on this journey, everyone is searching for mice. ...read more
Local Flavor
Greenville
For 19 years now, Mast Store has matched each pound of bulk candy purchased during its Be a Sweetheart event with a $1 donation to our food security partners. A dollar purchases 3, 5, 7, even 10 hearty meals for someone experiencing food insecurity. This Valentine's Day, show your love on many levels - to your sweetheart and to the local community. ...read more
Inspiration
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We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
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Annex - Valle Crucis
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