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Twenty years have flown by since the Mast Store in Greenville first opened its doors in the old Meyers-Arnold building, but Sunday, March 12, 2023, marks that day exactly. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly-popped popcorn. ...read more
Local Flavor | Mast in the News
Greenville
Few performers achieve a status where their music is synonymous with the place they call home. Dolly Parton would be such an icon of Tennessee, for instance. Likewise, no one evokes the image of “moonlight through the pines” in Georgia more than Ray Charles or the ancient tones of Kentucky’s bluegrass hills like Bill Monroe. Arguably no one person is as associated with the sound of the North Carolina mountains, perhaps even the entire state of North Carolina, as Doc Watson. As we celebrate what would have been Watson’s 100th birthday on March 3, we’ll look at the lasting legacy of Doc and cover how generations of musicians and music lovers influenced and inspired by his sound are honoring the man as eternal as the Carolina mountains with a host of events and an outpouring of memories. ...read more
Local Flavor
All
Valentine’s Day presents couples with many difficult choices. Should you dine out or stay in? What rom-com do you watch together? What gifts – if any – do you give? And just how big, expensive, and meaningful are those gifts supposed to be? ...read more
Inspiration | Mast Family Favorites
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
As we scurry about enjoying the cool days of fall, we all know that colder temperatures are on the way, and many of us are ready to face whatever weather the coming season has to offer. Unfortunately, there are some in our communities who aren’t as prepared. The Mast General Store is partnering with Columbia Sportswear for this year's annual Share the Warmth coat, sweater and blanket collection campaign from now until November 30th. ...read more
Behind the Scenes | Inspiration | Mast Family Favorites
All
This is seventh week of the Fall Foliage Primer. Color is high in Greenville and there's more color in Knoxville than what you'd think. The reporters have put together lots of recommendations both for this week and in the near future weeks. They also bid you farewell until next year. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
This is the eighth year that Merrell and Mast General Store are partnering with our community food agencies in support of Food for Kids. They realize how important it is to give a child a good foundation to grow, to learn, and to just be a kid. From October 26th through November 8th, Merrell Footwear will make a donation to fill a backpack with weekend food for each pair of shoes purchased. ...read more
Inspiration | Behind the Scenes | Mast in the News
Knoxville
If you could do one thing that would improve a child’s self-esteem, help facilitate better behavior, and increase his or her learning potential, wouldn’t you do it? It’s easy. Just make sure that the child is not hungry. According to Feeding America, 1 in 6 children in the U.S. worry about when they’ll have their next meal. ...read more
Behind the Scenes | Mast in the News
Winston-Salem
It's week 6 of the Fall Foliage Primer. The colors are hitting their peak in Hendersonville and are still on the uphill climb in Greenville. Other areas are past peak, BUT with the warm temperatures a lot of color still remains. It is amazing! The weekend will feature some moderating temperatures getting at least down to the seasonal level. Hikes, paddles, and scenic drives abound. See what's in store with a quick click. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
Week five of the Fall Foliage Primer still has stunning color in just about every reporting area in North Carolina and South Carolina. That's truly amazing! The highest elevations have reached their peak and are shedding their leaves, which leads to fabulous long-range views. Asheville, Waynesville, and Hendersonville are taking on color and a drive along the Parkway to see what's in front of you and down in the valleys is well worth the time. Greenville and Knoxville are beginning to see more color changes. The weather is going to be GREAT this weekend, so get ready to get outside. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville