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How does one eat an elephant? One bite at a time. How does one make change? It starts with an idea that can be put into action. By sharing the idea with other people, the action gains momentum and creates a movement. The movement, with a firm hand and clear direction, makes strides to the goal of the original idea of change. ...read more
Inspiration | Local Flavor | Mast Family Favorites
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Dolly Parton is an American icon who’s renowned for decades of unforgettable performances on stage, screen, and in studio. No matter the heights she’s reached, Dolly always remembers her roots. Her legendary career proves that every artist’s journey begins with the resources, training, and encouragement they receive at home. ...read more
Adventure | Local Flavor | Travel
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For outdoor enthusiasts, one of the best ways to kick off the new year is by participating in a "First Day Hike." Last year, however, many of the state parks and recreation areas affected by Hurricane Helene remained closed in January. Although signs of the damage wrought by Helene are still visible, fortunately, most of the recreation area and parks have reopened. ...read more
Adventure | Inspiration | Local Flavor
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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Inspiration | Behind the Scenes | Mast Family Favorites
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Mt. Airy sock manufacturer, Nester Hosiery, and Mast General Store have led parallel lives since our companies began collaborating in the early 1990s. As family-owned, environmentally-responsible companies that go the extra mile to provide quality products for their communities and beyond, both Mast and Nester are proud of their American roots.
Nearly twenty years ago, as the textile industry was collapsing in the southeast, the Nesters brought their family together, purchased a closed knitting facility, and hired workers left behind when other plants closed.
Nester maintained operations in Mt. Airy, North Carolina, during a period when similar local industries moved their operations to foreign countries or shuttered their doors completely. Beginning with 25 employees, Nester now maintains a force of over 225 experienced, dedicated and well-trained American workers. In a national address in 2012, President Obama praised Nester Hosiery for “insourcing” American jobs.
Mast Store Outfitters socks began as a collaborative effort between Mast General Store and Nester Hosiery. Mast Vice President, Lisa Cooper, shares, “We got together and designed a sock that’s soft to the touch, durable, and affordable, too. Collaborating on the design, fit and packaging, this sock has become a favorite among our guests and associates alike. We strongly believe in the craftsmanship of this product, which is why every pair comes with a lifetime warranty.
“As Nester has grown over the years, we’ve grown with them. They now build socks for American companies like REI, Cabela’s, KEEN, and LL Bean among many others,” Cooper continues. “We [at Mast] are always eager to support economic drivers in our region, as well as helping to support a company that values keeping manufacturing on our shores. Our partnership is one that we are both very proud of.”
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