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Podcasts, as a form of “broadcasting,” are still a relatively new form of media. With roots in the 1980s, the medium really started to take off in the mid-2000s as the internet was adopted by more people. Podcaststatistics.com shares there are over 580 million podcast listeners across the world, and 4.85 million podcasts to occupy our time. I’m a fan! ...read more
Local Flavor | Mast Family Favorites
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In 1986, Congress passed a bill recognizing February as National Black History Month. Upon signing the bill into law, President Ronald Reagan issued a proclamation stating, “The foremost purpose of Black History Month is to make all Americans aware of this struggle for freedom and equal opportunity.” According to the Library of Congress, President Reagan’s message went on to assert that February would be designated, “… to celebrate the many achievements of African Americans in every field from science and the arts to politics and religion." ...read more
Inspiration | Local Flavor | Travel
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What would Valentine’s Day be if we didn’t swap sweets with our sweethearts? ...read more
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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Mt. Airy sock manufacturer, Nester Hosiery, and Mast General Store have led parallel lives since our companies began collaborating in the early 1990s. As family-owned, environmentally-responsible companies that go the extra mile to provide quality products for their communities and beyond, both Mast and Nester are proud of their American roots.
Nearly twenty years ago, as the textile industry was collapsing in the southeast, the Nesters brought their family together, purchased a closed knitting facility, and hired workers left behind when other plants closed.
Nester maintained operations in Mt. Airy, North Carolina, during a period when similar local industries moved their operations to foreign countries or shuttered their doors completely. Beginning with 25 employees, Nester now maintains a force of over 225 experienced, dedicated and well-trained American workers. In a national address in 2012, President Obama praised Nester Hosiery for “insourcing” American jobs.
Mast Store Outfitters socks began as a collaborative effort between Mast General Store and Nester Hosiery. Mast Vice President, Lisa Cooper, shares, “We got together and designed a sock that’s soft to the touch, durable, and affordable, too. Collaborating on the design, fit and packaging, this sock has become a favorite among our guests and associates alike. We strongly believe in the craftsmanship of this product, which is why every pair comes with a lifetime warranty.
“As Nester has grown over the years, we’ve grown with them. They now build socks for American companies like REI, Cabela’s, KEEN, and LL Bean among many others,” Cooper continues. “We [at Mast] are always eager to support economic drivers in our region, as well as helping to support a company that values keeping manufacturing on our shores. Our partnership is one that we are both very proud of.”
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