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mon10AM - 6PM
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sun11AM - 6PM
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If it’s true, as they say, that seeing is believing, then we at Mast Store would like to propose another entry to your quip collection: Doing is moving. “Doing” not only requires movement - “doing” moves you both physically and emotionally. ...read more
Local Flavor | Mast Family Favorites | Travel
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What is a library? It’s a big building with lots of books in it. But wait, it’s so much more. The library is a gateway to your wildest dreams, a place to learn, a place to imagine, a place to make friends. Today’s libraries are repositories of books, but they also are places to get help to learn to read or improve your reading, to improve your math skills, to listen to a performance by a string quartet, to watch a movie, to refine your crafting skills, and to gather with fellow writers. Yes, libraries are SO much more. ...read more
Adventure | Inspiration | Mast Family Favorites
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What “spells” success on any outdoor adventure? R-E-S-P-E-C-T.
Leave No Trace is a set of seven principles that guide and remind all outdoor lovers to leave nature as they found it. These tips help explorers of all skill levels to plan ahead for their trip, be considerate of wildlife as well as other hikers and campers, and enjoy their excursion safely and responsibly all with the goal of minimizing their impact on the environment. Basically, it boils down to respecting the outdoors so that others – including future generations – can enjoy it, too!
...read more
Adventure | Inspiration
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Mt. Airy sock manufacturer, Nester Hosiery, and Mast General Store have led parallel lives since our companies began collaborating in the early 1990s. As family-owned, environmentally-responsible companies that go the extra mile to provide quality products for their communities and beyond, both Mast and Nester are proud of their American roots.
Nearly twenty years ago, as the textile industry was collapsing in the southeast, the Nesters brought their family together, purchased a closed knitting facility, and hired workers left behind when other plants closed.
Nester maintained operations in Mt. Airy, North Carolina, during a period when similar local industries moved their operations to foreign countries or shuttered their doors completely. Beginning with 25 employees, Nester now maintains a force of over 225 experienced, dedicated and well-trained American workers. In a national address in 2012, President Obama praised Nester Hosiery for “insourcing” American jobs.
Mast Store Outfitters socks began as a collaborative effort between Mast General Store and Nester Hosiery. Mast Vice President, Lisa Cooper, shares, “We got together and designed a sock that’s soft to the touch, durable, and affordable, too. Collaborating on the design, fit and packaging, this sock has become a favorite among our guests and associates alike. We strongly believe in the craftsmanship of this product, which is why every pair comes with a lifetime warranty.
“As Nester has grown over the years, we’ve grown with them. They now build socks for American companies like REI, Cabela’s, KEEN, and LL Bean among many others,” Cooper continues. “We [at Mast] are always eager to support economic drivers in our region, as well as helping to support a company that values keeping manufacturing on our shores. Our partnership is one that we are both very proud of.”