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thu10AM - 6PM
fri10AM - 10PM
sat10AM - 8PM
sun11AM - 6PM
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tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 9PM
sun11AM - 6PM
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What is it about Christmas that stirs our memories? Certainly, memories overflow when we gather with those we love, especially as we remember those who are no longer with us. Perhaps the annual rituals of the season, like venturing to the mountains to choose a live Christmas tree or searching through a shoebox filled with heirloom ornaments that have adorned your family’s trees for generations, conjure tales from long ago. It’s likely, too, that our holiday memories include exceptional moments, like taking your child to visit Santa for the first time or watching snowflakes paint a picturesque scene on a rare, white Christmas. ...read more
At Home | Customer Stories | Mast Family Favorites
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In these modern times, there aren’t as many reasons to hang our stockings “by the chimney with care.” That is until Christmastime arrives, and then we all want the biggest, grandest stocking we can find to be filled by Santa on Christmas Eve. How did that even become a thing? And what are some ideas for stocking stuffers? We’re glad you asked. ...read more
Inspiration | Mast Family Favorites
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Jack Tales are one of Appalachia’s most beloved storytelling traditions. The oral folklore series recounts the antics of Jack, a clever young boy, who finds himself in countless predicaments.
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Adventure | Inspiration | Local Flavor
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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Inspiration | Inspiration | At Home
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With Earth Day approaching, we are turning our attention to what we need to be looking at every day. What can I do today to lessen my impact on the earth? After all, it is the only one we have AND the only place you can find chocolate. As it turns out, there’s a lot we all can do, and there are many considerations our vendors are working into their business practices too.
Let’s start simply – with walking. If you can walk somewhere as opposed to jumping in your car, opt to walk or take public transportation. Plus, with walking, you’ll also get your steps in for the day and realize another benefit with a little exercise.
There is no playing without the playground.
Jean-Marc Pambet, Salomon CEO
Think about different ways that you can reuse an item before disposing of it. For instance, if you use a lot of paper in your office, use the back sides for records you need to keep in-house (no one else is going to see it, right??) or print documents that need to be proofread on previously-used sheets. When it’s served two purposes, then it’s ready to go to recycling.
Look for answers to single-use plastics. The world has a glut of plastic, and possible recycling of plastics is reaching its maximum, too. So, there are three actions to take here – cut down on the use of plastic, close the loop on recycling, and look for alternatives that are more easily recycled. Carry around your own water bottle and refill it instead of purchasing a single-use bottle. Make an effort to purchase recycled items – many pieces of fleece, technical t-shirts, and even shoes are made of recycled plastics and other items. We all have to be willing to help close the loop to ensure there is a market for recycled items.
Alternatives to plastics include aluminum, which is the most valuable material in a recycle bin. Soft drinks, water, “adult beverages,” juices, etc. are all available in aluminum, so seeking out a more attractive to recyclers alternative is a plus.
Several of the companies that we purchase goods from are taking a hard look at their manufacturing processes with an eye toward reducing waste as well as their overall impact on the environment.
Marmot, for example, is changing the way they dye their fabrics and apply durable water repellent (DWR) to reduce or eliminate the amount of water used in the process. The results are fewer pollutants in groundwater along with an even more durable end product. The PreCip Jacket deploys one of their new technologies with a 100% recycled nylon shell.
Salomon, a footwear manufacturer, is similarly taking action as a company to do things better to be a more sustainable business. Their actions include certifications in energy and resource management to reduce waste and consumption. As Jean-Marc Pambet, Salomon CEO says, “There is no playing without the playground.”
Celebrate Earth Day every day by finding ways to get out and enjoy what’s around you and by thinking of ways to make sure it will be there for the next generations to enjoy. Happy Earth Day!
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