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Mast General Store has long served as both a hub and a haven for neighbors in its community. From the late 19th century through the present, the store has provided for the needs of those it serves, not only as a merchant but also as a philanthropist. ...read more
Behind the Scenes | Inspiration
All
“Sweetheart” is one of the oldest terms of endearment in the English language. For most of the time the phrase has existed, there’s no surprise that its literal meaning has been associated with foods that conjure the pleasingly “sweet” sensation of love itself. ...read more
Inspiration | Local Flavor
All
How would you like for your life to look one year from today? Would it look different than it does now? Most folks enjoy positive change and a fresh start, but it can be difficult to implement those things without a plan. The New Year provides the perfect opportunity to resolve to start anew, and it doesn’t have to be joyless or a drudgery. We offer a few “do-able” ideas from a personal perspective to help you approach your 2016 resolutions. ...read more
Inspiration
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
With Earth Day approaching, we are turning our attention to what we need to be looking at every day. What can I do today to lessen my impact on the earth? After all, it is the only one we have AND the only place you can find chocolate. As it turns out, there’s a lot we all can do, and there are many considerations our vendors are working into their business practices too.
Let’s start simply – with walking. If you can walk somewhere as opposed to jumping in your car, opt to walk or take public transportation. Plus, with walking, you’ll also get your steps in for the day and realize another benefit with a little exercise.
There is no playing without the playground.
Jean-Marc Pambet, Salomon CEO
Think about different ways that you can reuse an item before disposing of it. For instance, if you use a lot of paper in your office, use the back sides for records you need to keep in-house (no one else is going to see it, right??) or print documents that need to be proofread on previously-used sheets. When it’s served two purposes, then it’s ready to go to recycling.
Look for answers to single-use plastics. The world has a glut of plastic, and possible recycling of plastics is reaching its maximum, too. So, there are three actions to take here – cut down on the use of plastic, close the loop on recycling, and look for alternatives that are more easily recycled. Carry around your own water bottle and refill it instead of purchasing a single-use bottle. Make an effort to purchase recycled items – many pieces of fleece, technical t-shirts, and even shoes are made of recycled plastics and other items. We all have to be willing to help close the loop to ensure there is a market for recycled items.
Alternatives to plastics include aluminum, which is the most valuable material in a recycle bin. Soft drinks, water, “adult beverages,” juices, etc. are all available in aluminum, so seeking out a more attractive to recyclers alternative is a plus.
Several of the companies that we purchase goods from are taking a hard look at their manufacturing processes with an eye toward reducing waste as well as their overall impact on the environment.
Marmot, for example, is changing the way they dye their fabrics and apply durable water repellent (DWR) to reduce or eliminate the amount of water used in the process. The results are fewer pollutants in groundwater along with an even more durable end product. The PreCip Jacket deploys one of their new technologies with a 100% recycled nylon shell.
Salomon, a footwear manufacturer, is similarly taking action as a company to do things better to be a more sustainable business. Their actions include certifications in energy and resource management to reduce waste and consumption. As Jean-Marc Pambet, Salomon CEO says, “There is no playing without the playground.”
Celebrate Earth Day every day by finding ways to get out and enjoy what’s around you and by thinking of ways to make sure it will be there for the next generations to enjoy. Happy Earth Day!