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mon10AM - 6PM
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thu10AM - 6PM
fri10AM - 10PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
mon10AM - 6PM
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thu10AM - 6PM
fri10AM - 8PM
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It’s a magical thing what a pair of hands can do. ...read more
Inspiration | Local Flavor
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville
According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Kimberly Masters is not only a world traveler, but a woman who creatively harnesses the tantalizing scents of her journeys in one unusual package – soap!
Masters has pedaled her bike across the United States (including Alaska and Hawaii) as well as cycled around the stunning landscapes of Thailand, Costa Rica, and the Himalayas of Nepal. It’s Kimberly’s unique gift for gathering the scents of her travels into a very special bar of soap that’s made her company, Essential Journeys (makers of Soap by the Slice), a sweet smelling success!
Soaps with delicious scents like Lavender Morning, Thai Lemongrass, Mango Papaya Sunset, and Southern Magnolia are all handcrafted in Kimberly’s home studio nestled in the stunning mountains of Asheville, North Carolina. The benefit of handmade soap is that it’s great for all skin types, especially those of us with sensitive skin. Essential Journeys Soap by the Slice is made with hypoallergenic ingredients that nourish and moisturize the skin like Aloe Vera and vitamin E. The addition of glycerin maintains the body’s moisture balance by drawing water to the outer layer of your skin, leaving it feeling soft and supple.
Each bar of Essential Journeys soap is a slice of art featuring different colors, shapes and designs that further enhance your bathing experience. Your plain old bar of soap just won’t do after you’ve pampered yourself with a cheerfully designed bar of Essential Journeys handmade soap.
Essential Journeys Soap by the Slice, lotion, and liquid soap are available at the Mast General Store in Asheville, Waynesville, and Hendersonville, as well as Rivercross in Valle Crucis.