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sun9AM - 6PM
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What is it about Christmas that stirs our memories? Certainly, memories overflow when we gather with those we love, especially as we remember those who are no longer with us. Perhaps the annual rituals of the season, like venturing to the mountains to choose a live Christmas tree or searching through a shoebox filled with heirloom ornaments that have adorned your family’s trees for generations, conjure tales from long ago. It’s likely, too, that our holiday memories include exceptional moments, like taking your child to visit Santa for the first time or watching snowflakes paint a picturesque scene on a rare, white Christmas. ...read more
At Home | Customer Stories | Mast Family Favorites
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In these modern times, there aren’t as many reasons to hang our stockings “by the chimney with care.” That is until Christmastime arrives, and then we all want the biggest, grandest stocking we can find to be filled by Santa on Christmas Eve. How did that even become a thing? And what are some ideas for stocking stuffers? We’re glad you asked. ...read more
Inspiration | Mast Family Favorites
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Jack Tales are one of Appalachia’s most beloved storytelling traditions. The oral folklore series recounts the antics of Jack, a clever young boy, who finds himself in countless predicaments.
...read more
Adventure | Inspiration | Local Flavor
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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Local Flavor | Mast Family Favorites
Asheville | Hendersonville | Waynesville
Kimberly Masters is not only a world traveler, but a woman who creatively harnesses the tantalizing scents of her journeys in one unusual package – soap!
Masters has pedaled her bike across the United States (including Alaska and Hawaii) as well as cycled around the stunning landscapes of Thailand, Costa Rica, and the Himalayas of Nepal. It’s Kimberly’s unique gift for gathering the scents of her travels into a very special bar of soap that’s made her company, Essential Journeys (makers of Soap by the Slice), a sweet smelling success!
Soaps with delicious scents like Lavender Morning, Thai Lemongrass, Mango Papaya Sunset, and Southern Magnolia are all handcrafted in Kimberly’s home studio nestled in the stunning mountains of Asheville, North Carolina. The benefit of handmade soap is that it’s great for all skin types, especially those of us with sensitive skin. Essential Journeys Soap by the Slice is made with hypoallergenic ingredients that nourish and moisturize the skin like Aloe Vera and vitamin E. The addition of glycerin maintains the body’s moisture balance by drawing water to the outer layer of your skin, leaving it feeling soft and supple.
Each bar of Essential Journeys soap is a slice of art featuring different colors, shapes and designs that further enhance your bathing experience. Your plain old bar of soap just won’t do after you’ve pampered yourself with a cheerfully designed bar of Essential Journeys handmade soap.
Essential Journeys Soap by the Slice, lotion, and liquid soap are available at the Mast General Store in Asheville, Waynesville, and Hendersonville, as well as Rivercross in Valle Crucis.
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