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sun11AM - 6PM
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sat10AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
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In 1986, Congress passed a bill recognizing February as National Black History Month. Upon signing the bill into law, President Ronald Reagan issued a proclamation stating, “The foremost purpose of Black History Month is to make all Americans aware of this struggle for freedom and equal opportunity.” According to the Library of Congress, President Reagan’s message went on to assert that February would be designated, “… to celebrate the many achievements of African Americans in every field from science and the arts to politics and religion." ...read more
Inspiration | Local Flavor | Travel
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What would Valentine’s Day be if we didn’t swap sweets with our sweethearts? ...read more
Inspiration | Local Flavor | Mast Family Favorites
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Cabin fever can be suffered even by those who don’t reside in a cabin. Its symptoms include irritability, boredom, lack of energy, anxiety, and impatience. Sufferers can be kids who’ve had too many snow days, individuals who are working from home, or anyone who stares out the window wondering when spring will arrive. ...read more
Adventure | At Home | Inspiration
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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Local Flavor | Mast Family Favorites
Asheville | Hendersonville | Waynesville
Kimberly Masters is not only a world traveler, but a woman who creatively harnesses the tantalizing scents of her journeys in one unusual package – soap!
Masters has pedaled her bike across the United States (including Alaska and Hawaii) as well as cycled around the stunning landscapes of Thailand, Costa Rica, and the Himalayas of Nepal. It’s Kimberly’s unique gift for gathering the scents of her travels into a very special bar of soap that’s made her company, Essential Journeys (makers of Soap by the Slice), a sweet smelling success!
Soaps with delicious scents like Lavender Morning, Thai Lemongrass, Mango Papaya Sunset, and Southern Magnolia are all handcrafted in Kimberly’s home studio nestled in the stunning mountains of Asheville, North Carolina. The benefit of handmade soap is that it’s great for all skin types, especially those of us with sensitive skin. Essential Journeys Soap by the Slice is made with hypoallergenic ingredients that nourish and moisturize the skin like Aloe Vera and vitamin E. The addition of glycerin maintains the body’s moisture balance by drawing water to the outer layer of your skin, leaving it feeling soft and supple.
Each bar of Essential Journeys soap is a slice of art featuring different colors, shapes and designs that further enhance your bathing experience. Your plain old bar of soap just won’t do after you’ve pampered yourself with a cheerfully designed bar of Essential Journeys handmade soap.
Essential Journeys Soap by the Slice, lotion, and liquid soap are available at the Mast General Store in Asheville, Waynesville, and Hendersonville, as well as Rivercross in Valle Crucis.
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