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Where do you go to visit the oldest structure that houses a Mast General Store location? You won’t find it in the mountains – Not even in Valle Crucis where the Original Mast Store has stood since 1883. ...read more
Local Flavor | Travel
Columbia
There are people and groups in every community that are movers and shakers. They see something that needs to be done, and they enlist others to contribute their time, talent, and capital to make it happen. The final product is an investment in the community itself that engenders pride, becomes a well-loved asset, contributes to quality of life, and even increases the economic viability of the region. ...read more
Inspiration | Local Flavor
All
Did you know that North Carolina annually ranks between seventh and ninth in apple production for the entire United States? The top apple-producing counties are Wilkes, Alexander, Lincoln, Cleveland, Haywood, and Henderson, with Henderson growing 70%-80% of the apples harvested in the state. We reckon that sounds like a good reason for North Carolina’s Apple Festival to be headquartered in Hendersonville! ...read more
Local Flavor | Travel
Hendersonville
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
When the mercury rises, nothing’s better than fresh summer produce. A couple of great dishes and a cool breeze make a hot, lazy day just about perfect. Grilling makes mealtime a summer event. Expand your repertoire by grilling veggies like corn on the cob, zucchini, or create a shish kebab. Rubs and marinades are just as tasty on veggies as on your burger!
Dining “al fresco”, in the open air, just seems to make food tastes better. It keeps the heat and mess out of the kitchen, too. Remember to marinate everything in the refrigerator, though, and never reuse marinade that has touched raw meat.
Save a spot for sweet, fresh corn on the cob on your grill, or cook it nestled in the coals with the husks still on. Corn on the cob slathered in butter and a few fresh herbs is as close as you'll get to the taste of summer sunshine.
You can never have too much squash, zucchini, or eggplant when it comes to summer grilling. Toss slices with a little olive oil and your favorite herb blend. Grill lightly in a perforated pan made for the purpose or place foil-wrapped veggies directly on the grill. Make sure to not overcook and watch out for steam when you’re unwrapping.
You may also want to marinate some nice 2-inch chunks of fresh veggies, along with onion pieces, fresh mushrooms, and cherry tomatoes in a nice Creamy Vidalia Onion Dressing. Chunks of chicken or beef can be marinated in a separate bag. Use fresh pineapple for a taste treat, especially with chicken. Poke chunks onto wooden skewers and grill while your “backup chef” is in the kitchen cooking some fluffy rice. Slip the finished product off onto a bed of rice, pour a glass of sweet tea, and you’re all set.
Summer is the best time to enjoy a big, beautiful green salad. Add some spinach, cucumbers, peppers and mushrooms. The more colors and textures you add, the more interesting and flavorful your salad will be. Don’t forget to add summer fruits! What could be better than visiting the Farmer’s Market on Wednesday or Saturday and returning with the locally grown makings of a scrumptious salad?
Fresh veggies are also terrific tossed with cooked, chilled pasta when it’s way too hot to cook. There’s no wrong way to do it – just put in your favorites and add dressing. Pasta salad packs well for those picnic excursions we all love, and makes great lunchtime leftovers.
Sun-kissed fruits are one of the perks of summer. Use the leftover warmth from your grill and place a foil-wrapped packet of pound cake or even waffles on the cooling grill. After your entrée, enjoy a slice of warm cake topped with fresh berries and perhaps a bit of vanilla ice cream?
When shopping for produce, look for dark, plump berries and check containers for mold or soggy fruit in the bottom. Nectarines, peaches and plums should be firm with no soft spots, plump, but not too hard. Cucumbers and eggplants should be firm and unblemished. Corn should be used promptly after purchase, refrigerate if you can’t use immediately, but don’t keep it long. Tomatoes should never be refrigerated. They’ll be happy on your counter or windowsill. Wash and drain all produce before using, and use quickly to enjoy optimal freshness and flavor!
Need ideas for preparing all that summer bounty? Stop and visit the friendly folks at Mast General Store’s Mercantile Department for a great variety of delicious sauces, dips, relishes, marinades, spice blends and rubs that lend themselves to these ideas or your own creations.
Hmm… I think it’s suppertime.