mon9AM - 6PM
tue9AM - 6PM
wed9AM - 6PM
thu9AM - 6PM
fri9AM - 6PM
sat9AM - 6PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 6PM
sat10AM - 6PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 7PM
tue10AM - 7PM
wed10AM - 7PM
thu10AM - 7PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon9AM - 6PM
tue9AM - 6PM
wed9AM - 6PM
thu9AM - 6PM
fri9AM - 6PM
sat9AM - 6PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 6PM
sat10AM - 6PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 7PM
tue10AM - 7PM
wed10AM - 7PM
thu10AM - 7PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
Where do you go to visit the oldest structure that houses a Mast General Store location? You won’t find it in the mountains – Not even in Valle Crucis where the Original Mast Store has stood since 1883. ...read more
Local Flavor | Travel
Columbia
There are people and groups in every community that are movers and shakers. They see something that needs to be done, and they enlist others to contribute their time, talent, and capital to make it happen. The final product is an investment in the community itself that engenders pride, becomes a well-loved asset, contributes to quality of life, and even increases the economic viability of the region. ...read more
Inspiration | Local Flavor
All
Did you know that North Carolina annually ranks between seventh and ninth in apple production for the entire United States? The top apple-producing counties are Wilkes, Alexander, Lincoln, Cleveland, Haywood, and Henderson, with Henderson growing 70%-80% of the apples harvested in the state. We reckon that sounds like a good reason for North Carolina’s Apple Festival to be headquartered in Hendersonville! ...read more
Local Flavor | Travel
Hendersonville
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
Last fall, a two-week tour of epic proportions crossed North Carolina. It began in the Pisgah National Forest, twisted through the Smoky Mountains, maneuvered up into the High Country, rolled down to the Foothills and Piedmont, and eventually reached the sandy plains of the coast. It stopped over in more than a dozen towns all across the Old North State, literally “from Murphy to Manteo.”
Thousands of North Carolinians came out to see the headliner of this tour in their hometowns’ parks, plazas, and schoolyards. The star that was such an attraction, however, wasn’t a singer, celebrity, or even a person. It was Ruby the Red Spruce.
Ruby, a 78-foot evergreen tree, was bound for the United States Capitol as its annual Christmas Tree. While Ruby wasn’t yet decorated for her audiences as she was en route to the Capitol, all who saw her knew that she was destined to shine and represent her Carolina home with pride.
And shine with pride she certainly did! Ruby was the first North Carolina tree in 26 years chosen as the U.S. Capitol Christmas Tree. It’s an honor that bears special distinction since this Christmas Tree, among all in the nation, is called “The People’s Tree.”
Although it had been a while since North Carolina last claimed the privilege of providing our country The People's Tree, the state often provides Christmas Trees that appear in other prominent locations, including the White House. Since 1970, a North Carolina Fraser fir has graced the Blue Room (or occasionally the Entrance Hall depending on the First Lady’s decorating preferences) as the centerpiece of the White House’s holiday décor 14 times. That’s more than any other tree variety from any other state. (Photo at right is courtesy of Watauga Online.)
The North Carolina Fraser fir itself is the most popular Christmas tree variety in North America, according to the North Carolina Christmas Tree Association. Its beauty, fragrance, soft needles, and strong yet pliable branches make it ideal to bear decorations in any living room, and, not surprisingly, the National Christmas Tree Association has named it the United States’ best Christmas Tree variety.
Growing the Fraser fir is also a thriving agricultural industry for North Carolina farmers. The North Carolina Cooperative Extension estimates that five to six million of these trees are harvested each year, and they are shipped from North Carolina to every state in the nation as well as several countries abroad. The wholesale value of the crop is upwards of $100 million. This places the state’s Christmas tree industry second in the United States by number of trees harvested and cash receipts.
While North Carolina tree farmers grow other common household Christmas tree varieties – although not typically colossal red spruces like Ruby – including Scotch pines, Canaan firs, eastern red cedars, and Leyland cypresses among several others, the Fraser fir represents 99.4% of all species grown in the state.
The North Carolina Cooperative Extension points out, too, that Christmas tree farming is a zero-waste industry because its products are completely recyclable and renewable. Most farmers take advantage of sustainable growing practices. Fraser firs are slow-growth trees, which take 10 or more years to reach maturity and harvest; therefore, farmers must alternate their planting patterns in order to ensure a full crop each successive season.
The mountains of Western North Carolina are the historic home of this form of agriculture thanks to their cooler climate. It happens that the counties with the highest concentration of Christmas tree farms are also the home region of several Mast General Store communities. These include the High Country counties of Watauga, Ashe, Alleghany, Avery, and Yancey as well as those high-elevation counties farther southwest like Buncombe, Haywood, Henderson, and Mitchell. Altogether, in these and other top-producing counties, there are more than 1,300 Christmas tree farms that comprise approximately 40,000 acres of North Carolina’s pristine mountain landscape.
With North Carolina accounting for nearly 20% of the country’s Christmas tree production, it’s certainly not the only state in the Mast Store’s area that produces this festive crop. According to the Virginia Department of Agriculture and Consumer Services, the Commonwealth harvests 4.3 million trees each year from 460 farms. This makes it the seventh-largest Christmas Tree producer in terms of inventory.
The northeast corner of Tennessee shares a similar elevation, climate, and geography to North Carolina, and its Christmas tree farms also grow primarily Fraser fir as well. While the farms aren’t as abundant statewide as they are throughout its neighbor to the east, you can still find a good number of them, especially in East Tennessee.
Sunny South Carolina is a bit different as you might imagine. Christmas trees still grow in its warmer climate – just not the Fraser fir (although there are still a few farms that can support this variety in the most northwestern reaches of the Upstate). The Palmetto State’s Christmas tree farms extend all the way to the marshy Lowcountry, but most specialize in producing pine, cypress, and cedar. Still, the South Carolina Christmas Tree Association has 46 member farms that sell roughly 40,000 homegrown trees each year.
This Christmas season, before you crawl through your attic to drag out boxes of decorations or make plans to attend your community’s Christmas tree lighting celebration, take a moment to appreciate the magic of this seasonal symbol. There’s simply something indescribable about the way a Christmas tree can draw us together and bring families and neighbors such abounding joy. Why else would we gather in towns across our state to see a local Christmas tree like Ruby the Red Spruce on its way to represent our home in the nation’s capital or take such pride in the tree in our own living room once the last ornament is hung in just the right position and the star topping its highest branch is lit?
Also consider this year that, in addition to the warmth they bring to our holiday season, Christmas trees provide livelihoods for many local farmers. Their sales put the family Christmas meal on these folks’ tables, and bolster our county, regional, and state economies. If you’ve never savored the aroma of a real Christmas tree in your home during the Holidays, we’d encourage you to give it a shot this year! It’s easy as long as you water it properly, set it away from any open flames, and make sure low-hanging lights and decorations are out of the reach of any pets or small children. Or, if you’re already a live tree purist, we encourage you to “shop locally” for your tree and visit a nearby choose-and-cut Christmas tree farm. We guarantee there’s no better way to usher in the season than taking out the family for a day trip to choose the perfect tree over a cup of hot cocoa that’s perhaps even topped off with a Christmas hayride.
However you and yours observe the Holidays, remember that Christmas tree roots run deep in our hometowns, empower our communities to flourish in many senses, and connect us all.
Photo of Ruby the Red Spruce during the Lighting Ceremony was taken by Phi Nguyen and Brendan O'Hara and appears on the House of Representatives website.