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November 16, 2022 9 minute READ

Mast Store Holiday Happenings 2022

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Holiday Happenings

One of the best things about the holiday season is the way it brings people together. After spending a couple of years cautiously apart, we’re gradually and safely getting back to our favorite shared hometown traditions this year. For instance, we couldn’t be more thrilled for the return of Santa Claus to several Mast Store locations. Seeing the beaming face of every child in line waiting to sit on Santa’s lap and share their Christmas wish list fills us with delight and hope and makes us feel like a kid all over again, too!

In addition to Santa’s visits, there are many more activities going on in our stores and our communities from now through the end of the year. Visit us for a Christmas book signing, caroling, a holiday-themed scavenger hunt, or watch your town’s Christmas parade from the perfect position underneath our front awning. Even if you just need a hand with your gift wrapping, we’ve got you covered.

Join us at your local Mast General Store this Christmas and celebrate a special season of kindness, sharing, and togetherness with us!

Holiday Season In-Store Events

Santa Visits

Jolly Old St. Nick is making a series of Mast Store appearances as he starts making his list and hearing out everyone’s Christmas wishes. Before he harnesses up the reindeer team and takes his sleigh to the sky, be sure to pay him a visit! Bring along your family’s littlest believers and well-behaved dogs for an unforgettable Christmas memory. Also, please be sure to bring your own camera for the photo op. Join us at the Mast Store locations at the following dates and times as we welcome our very special holiday guest, Santa Claus:

Santa is thinking about his naughty and nice listOriginal Mast Store, Valle Crucis
Saturday, December 3, Noon - 3 p.m.
Friday, December 9, 3 p.m. - 6 p.m.
Friday, December 16, 3 p.m. - 6 p.m.

Mast Store Annex, Valle Crucis
Sunday, November 27, Noon - 3 p.m.
Sunday, December 4, Noon - 3 p.m.
Sunday, December 11, Noon - 3 p.m.

Friday, December 2, 5 p.m. - 8 p.m.
Saturday, December 10, 12 p.m. - 3 p.m.
Saturday, December 17, 5 p.m. - 8 p.m.
Friday, December 23, 5 p.m. - 8 p.m.

Sunday, December 4, 1 p.m. - 4 p.m.
Sunday, December 11, 1 p.m. - 4 p.m.

Saturday, December 10, 2 p.m. - 5 p.m.
Sunday, December 11, 2 p.m. - 5 p.m.
Saturday, December 17, 4 p.m. - 7 p.m.
Sunday, December 18, 4 p.m. - 7 p.m.

Saturday, December 3, (Immediately after the Holiday Parade) Noon – 3 p.m.
Friday, December 16, 4 p.m. - 7 p.m.

Sunday, December 4, 3 p.m. - 6 p.m.
Sunday, December 11, 3 p.m. - 6 p.m.
Sunday, December 18, 3 p.m. - 6 p.m.

Saturday, December 10, 1 p.m. - 4 p.m.
Sunday, December 11, 1 p.m. - 4 p.m.

Oliver the Ornament Book Signings

Oliver the Ornament Gift SetAuthor Todd Zimmermann visits the following Mast Store locations to sign copies of his story about how one family’s cherished Christmas tree ornament overcomes hardships to fill the season with joy and love.

Wednesday, November 30, 3 p.m. – 6 p.m.

Friday, December 2, Noon – 3 p.m.


Gift Wrapping

Gift wrapping for donationsVolunteers from community partners will wrap your gifts to save you time getting them under the tree. Your donation will help their causes give back in our communities year-round.

H.A.L.T. Gift Wrapping in Knoxville – December 16 (11 a.m. - 5 p.m.), December 17 (10 a.m. - 8 p.m.), and December 18 (Noon - 6 p.m.)
H.A.L.T., Humans and Animals Learning Together, helps “save” dogs from local animal shelters and at-risk teens through a series of dog obedience classes. The dogs learn basic obedience commands and socialization skills while the teens gain confidence, build self-esteem, and garner important life skills.

Gift Wrapping by Safe Harbor in Greenville – December 9 - 24
With Christmas and Hanukkah are right around corner you can save yourself some time AND help Safe Harbor continue to provide an important service in the Greenville area. Safe Harbor provides a safe haven – including shelter, counseling, case management, and group support - for victims of domestic violence and their families to take their next steps.


Christmas & Holiday Parades

Marching band in the Christmas parade76th Annual Asheville Holiday Parade, presented by Bojangles – November 19, 11 a.m. – Welcome the holidays with marching bands, floats, and the arrival of the season’s special guest from the North Pole. Good viewing positions can be found along Biltmore and Patton Avenues. 

Knoxville's WIVK Christmas Parade – December 2, 7 p.m. – Lighted floats, festively festooned characters, and a certain red-clad visitor from points north bring the holiday spirit to Downtown Knoxville. The parade route starts at Church Avenue and winds down Gay Street to its end on Magnolia. 

Carolina Carillon Holiday Parade (Columbia) – December 3, 9:45 a.m. – Entries from across South Carolina usher in the holidays with flair with performances by drill teams, cheer squads, marching bands, and more. It is the official holiday parade of South Carolina and begins at the corner of Sumter and Laurel Streets, proceeds down Sumter, and ends at Senate Street. 

Winston-Salem Jaycees Holiday Parade – December 3, 5 p.m. – The parade honors Chuck Kraft, the CEO of the Piedmont Chapter of Ronald McDonald House Charities, as the Grand Marshal. He will lead a festive line-up of holiday revelers including bands, floats, and community dignitaries through Downtown Winston-Salem to welcome the holidays. The route begins at Poplar and 4th, continues down 4th before turning onto Liberty and ending at Corpening Plaza. 

There are always fun entries in the holiday parades, like this Festive Porta PottyGreenville Poinsettia Christmas Parade – December 3, 6 p.m. – For more than 75 years, crowds have lined Main Street in Downtown Greenville to enjoy the Poinsettia Christmas parade. Watch for floats, marching bands, and dance groups competing for top honors. 

Hendersonville Christmas Parade – December 3, 6 p.m. – The Hendersonville Merchants and Business Association is hosting its first parade under the lights, Christmas lights that is. Main Street will be closed to traffic beginning at 4 p.m. on parade day (er, night).

Waynesville Christmas Parade – December 5, 6 p.m. – Gather along Main Street to enjoy more than 120 illuminated entries as they bring in the holiday season. 

City of Roanoke Christmas Parade – December 9, 6:30 p.m. – Part of the Roanoke Times Dickens of a Christmas celebration, the parade steps off at 6:30 p.m. and will make its way down Jefferson Street onto Campbell Avenue, will proceed past Market Square and end at Williamson Road. The parade will have something for everyone, especially the youngsters! 

Town of Boone Holiday Parade – December 10, 2 p.m. – Catch the yuletide spirit and a glimpse of Santa Claus when he makes his long-awaited arrival in Boone. Stop in at the Jones House Community Center, located along King Street beside the Mast Store, for hot chocolate and holiday treats after the parade. 


Downtown Holiday Events

One of Santa's scout elves enjoys a picnic at the Mast StoreElf on the Shelf Adventure in Downtown Roanoke – November 23-December 16
Pick up a passport from one of the Scout Elf locations in Downtown Roanoke and start your hunt. Once you’ve found all 16 Scout Elves and collected all their stamps in your passport, drop it off at an official Elf Adoption Center – the Mast Store on Jefferson Street has a drop box. You could win $1,000. Here are the DETAILS

Peppermint Bear Scavenger Hunt in Downtown Hendersonville – November 25-December 23
Peppermint Bear’s cubs got lost on their recent shopping trip to Downtown Hendersonville. Can you help her locate them? Pick up a Scavenger Hunt brochure at Visitor Center (201 South Main Street) and head out. Once you find at least 12 of the 26 cubs at participating businesses, you can complete the entry form and be eligible for prizes. 

Elf on the Shelf Adventure in Downtown Knoxville – November 25-January 8
Stop by the Mast Store on Gay Street to pick up your North Pole Pass to guide you through the adventure, then look for Cooper, the Mast Store’s Elf. There are at least 20 more elves located throughout Downtown Knoxville. See if you can find all of them and register to win prizes. You can download the pass and get more information HERE.

Festive First Friday – December 2, 5 p.m.-8 p.m., Downtown Boone
Downtown is filled with the holiday spirit. Enjoy caroling on the front porch of the Jones House, take a wagon ride down King Street, warm up your arm at a snowball fight on Howard Street, marvel at the Solar Tree Lighting, and visit with Santa… and the Grinch. 

Old-Fashioned Christmas – December 2, 5 p.m.-8 p.m., Downtown Hendersonville
It’s an old-fashioned holiday open house in Downtown Hendersonville. Sample holiday treats, wrap up your holiday shopping (or get started), enjoy a meal with the family, and meet up with friends and neighbors. 

Kringle Holiday Village – December 9 - 11, Fluor Field, Downtown Greenville
The Greenville Drive’s home field transforms into a European Holiday Market that’s filled with a broad selection of handcrafted gifts made by local artisans, live music performed by Upstate musicians, and a Kids’ area of Kringle-approved fun. It’s a fundraising event put together by the Rotary Club of Greenville. 

A Night Before Christmas – December 10 and 17, 5 p.m.-9 p.m., Downtown Waynesville
The magic of Christmas is a real thing in Downtown Waynesville during this event. Hundreds of luminarias line Main Street, carolers stroll from threshold to threshold, and you may hear “A Visit from St. Nicholas” spontaneously recited during your stay. Stop in for a visit at the Bethlehem Marketplace where you’ll need to “register” with the Roman centurion at the gate. 

Tour de Lights - December 10, 5:30 p.m., Downtown Knoxville
This rolling human-powered parade is sponsored by Bike Walk Knoxville and is fun for the whole family! Decorate your bike, find a fun holiday-themed costume, and head over to Suttree Park at 5:30 p.m. to join in. The ride winds along a route in Downtown Knoxville and ends at Market Square. 

New Year’s Eve Celebrations

New Year’s Eve Apple Rise Family Celebration – 5 p.m., Historic Courthouse in Downtown Hendersonville
This family-friendly event to welcome the New Year early includes hot cocoa, a DJ dance party, and crafts. Join in the Apple Rise Countdown at 7 p.m. 

New Year’s Eve at the Sunsphere – December 31, 8 p.m., World’s Fair Park, Knoxville
Ring in 2023 with friends and family. You’ll find food trucks, live music, a silent disco, and other free activities. This event is family-friendly and includes a ball drop from the Sunsphere at midnight. 

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