mon9AM - 6PM
tue9AM - 6PM
wed9AM - 6PM
thu9AM - 6PM
fri9AM - 6PM
sat9AM - 6PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 6PM
sat10AM - 6PM
sun11AM - 6PM
mon10AM - 7PM
tue10AM - 7PM
wed10AM - 7PM
thu10AM - 7PM
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
mon10AM - 7PM
tue10AM - 7PM
wed10AM - 7PM
thu10AM - 7PM
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon9AM - 6PM
tue9AM - 6PM
wed9AM - 6PM
thu9AM - 6PM
fri9AM - 6PM
sat9AM - 6PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 6PM
sat10AM - 6PM
sun11AM - 6PM
mon10AM - 7PM
tue10AM - 7PM
wed10AM - 7PM
thu10AM - 7PM
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
mon10AM - 7PM
tue10AM - 7PM
wed10AM - 7PM
thu10AM - 7PM
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
Lisa Cooper stepped into her role as the president of the Mast General Store on September 13, 2016. The announcement was made at the company’s anniversary dinner, which honors long-time employees celebrating milestone years with the company. The move was not unexpected but could be considered a bit unusual. ...read more
Behind the Scenes | Mast Family Favorites
All
March is Women’s History Month, and, in celebration, Mast General Store is recognizing women-owned companies whose products we carry. ...read more
Local Flavor
All
“Thirty days has September, April, June, and November. All the rest have 31, except February, which is dumb.” That’s not the way the verse really goes, but it’s funny and rhymes. And, as it turns out, it’s not dumb, and that extra day we have every four years helped add structure and order to the calendar (and the world). ...read more
Inspiration | Mast Family Favorites
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
So many things were different 35 years ago. Cellphones were available, but mostly in the form that had to be carried in a bag or was the size (and weight) of a brick. And there were more businesses moving out of the downtown area than were moving in. But that trend started to change on Thursday, May 26, 1988, when the Mast General Store Old Boone Mercantile opened its doors in the old Hunt’s Department Store.
The Mast Store in Downtown Boone will celebrate the 35th anniversary of its opening on Friday, May 26, 2023, with a free bag of popcorn for all visitors that day.
Downtown Boone was in a state of decline in the late 1980s. The Boone Mall opened in the early years of the decade and took with it one of downtown’s long-time anchors, Belk. Hunt’s, which had operated in the same building since 1943, was closing at Christmastime in 1987. The loss of another longtime anchor had business owners worried.
According to an article in the November 27, 1987, Watauga Democrat, Joe Miller, one of Boone Drug’s owners, convinced John Cooper to “’stop and think about it (purchasing the Hunt’s building) seriously. You might say he convinced me to buy it.’”
John remembered, “I was getting a lot of calls about coming to Boone and reopening the Hunt’s Department Store. I knew we needed another location in the area, but I didn’t think I wanted to go downtown.”
As ironic as it may sound, another of the reasons that John and Faye Cooper decided to make the move to Downtown Boone was “possibly helping with the overcrowding situations [they] currently face at the Valle Crucis stores.”
Joe Miller, one of the owners of Boone Drug made a call to the Coopers. “I know why you’re calling,” recalled John. Joe asked him to meet and talk about it. “I agreed and we met and looked at the store. I told him that my biggest concern was parking. He said he would help, and we could work together to make more parking available in Boone. He kept his promise, and over the years, we have made great progress to accommodate the many visitors to Mast and downtown businesses.”
The closing to purchase the building took place on Wednesday, December 2, 1987, and the plan was to open on June 1. Six months to make needed repairs, bring it up to code, set the floor, and fill it with merchandise. Can you imagine??!!
The Mast General Store Old Boone Mercantile name came from an employee contest. The advertising for the grand opening touted the store as being locally owned and operated and featured cast iron skillets, picnic baskets, “sweaters and more sweaters,” graphic t-shirts, and backpacks by Lowe, JanSport, and Gregory.
On grand opening day, May 26, it also included the Candy Barrel, which was operated by friends of the Coopers as a separate business until 1997, and Rebecca Boone’s Perfume and Fragrance Shop. The section that is now the Candy Barrel was divided into two businesses. A wall was later removed to expand the Candy Barrel.
It took a lot of hard work, creativity, and cooperation with other businesses and agencies to make the Old Boone Mercantile AND Downtown Boone successful. The work of the Downtown Boone Business Association, which morphed into the Downtown Boone Development Association, and innumerable volunteer hours by the Cooper family and employees continue to build on success.
Bob Mowery, the owner of Our Daily Bread and president of the Downtown Boone Business Association, said in the November 27, 1987, Watauga Democrat article, “We don’t like to see empty buildings, and when we can get a business that has been proven to be a good merchandising type of business to come downtown, I think it’s a plus for our area.”
According to Kaye Reynolds, Boone’s first Main Street director, the town had applied to be a part of the Main Street program in the late 1980s but was not successful in its first attempt. Boone became an official Main Street Community in 1993. “The fact that John and Faye made the investment of opening in Downtown Boone and their personal commitment to downtown revitalization through historic preservation and promotion were very instrumental in the 1992-93 application being successful. Both of the Coopers were strong advocates for the Boone Main Street program from its beginning.”
“Going to Downtown Boone was the second smartest business move (buying and reopening the Original Store in Valle Crucis is first) Faye and I have made. It created a pattern that has proved successful in expanding our business over the following 35 years,” shared John.
Mast Store’s growth in other downtowns is predicated on a unique location, excellent customer experience, a broad and exceptional product selection, and a commitment to be involved in its communities. Happy Birthday Mast Store Boone and many happy returns!