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What is it about Christmas that stirs our memories? Certainly, memories overflow when we gather with those we love, especially as we remember those who are no longer with us. Perhaps the annual rituals of the season, like venturing to the mountains to choose a live Christmas tree or searching through a shoebox filled with heirloom ornaments that have adorned your family’s trees for generations, conjure tales from long ago. It’s likely, too, that our holiday memories include exceptional moments, like taking your child to visit Santa for the first time or watching snowflakes paint a picturesque scene on a rare, white Christmas. ...read more
At Home | Customer Stories | Mast Family Favorites
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In these modern times, there aren’t as many reasons to hang our stockings “by the chimney with care.” That is until Christmastime arrives, and then we all want the biggest, grandest stocking we can find to be filled by Santa on Christmas Eve. How did that even become a thing? And what are some ideas for stocking stuffers? We’re glad you asked. ...read more
Inspiration | Mast Family Favorites
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Jack Tales are one of Appalachia’s most beloved storytelling traditions. The oral folklore series recounts the antics of Jack, a clever young boy, who finds himself in countless predicaments.
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Adventure | Inspiration | Local Flavor
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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Behind the Scenes | Inspiration
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When the founders of GiantMouse, a premium knife company, first began putting their heads together to conjure a vision for their future brand, it was fitting that their regular meeting destination was in a literature-themed bar in Brooklyn, New York, called BIBLIO.
Perhaps the stories on the walls – along with a few of the house’s potent potables – provided inspiration for what GiantMouse would one day become. Acclaimed knife designers Jens Ansø and Jesper “Vox” Voxnaes had already built sterling reputations on designs for a number of major knife manufacturers, while entrepreneur Jim Wirth devised how to infuse their talent, creativity, and artistry into a new company that could produce high-quality knives with eye-catching designs at affordable prices.
The origin story culminated in 2016 when the trio released their first production folder, the GM1, to rave reviews. GiantMouse was born.
Cut to several years later, and GiantMouse is one of the fastest-growing, premium knife manufacturers on the scene. The roots of GiantMouse’s influences are evident in each of its models, most of which, like the Biblio, represent places that have been wells of inspiration for the brand’s founders. (Let’s be clear, most GiantMouse knives bear the name of a hip bar, hotel, or neighborhood that the founders have sentiment for.) Among its very first models of GiantMouse’s ACE Line, the Biblio is also now one of the company’s most popular and iconic knives.
It was an easy decision for Mast General Store, then, to enthusiastically accept when GiantMouse offered to create a unique version of the Biblio-XL through a one-of-a-kind collaboration.
“Mast General Store has been one of our favorite retailers to work with since the beginning of our partnership,” said Aaron Leonard, sales operations specialist for the GiantMouse team.
“Valuing our relationship with Mast, we reached out and offered an exclusive for one of our bestselling knives, the Biblio-XL Titanium.”
According to GiantMouse, Jesper Voxnaes and Jens Ansø designed the Biblio-XL as an improvement on the original, slightly smaller Biblio design. Like all knives the pair designs, striking aesthetics flow from function, giving this enlarged version of the Biblio stellar ergonomics to accompany a sleek look.
Unique to the Mast Biblio-XL Titanium is its anodized green handle. Each knife is also one of a limited series of only 150 and is numbered inside the knife’s dignified brass spacer. The knife boxes are numbered, too, so Mast Store guests can even choose their or a giftee’s lucky number before taking this special Biblio-XL Titanium home.
Another distinguishing trait of the Mast Biblio-XL Titanium is found in perhaps its most important feature – the blade.
“This is the first batch of Biblio-XL’s that uses Magnacut steel, which is one of the most popular steels on the market right now and is sought after for its edge retention, durability, and corrosion resistance,” Aaron said.
Mast Store Knife Shop expert Patrick reinforced GiantMouse’s assessment.
“Magnacut came out about three or four years ago, and it’s a well-balanced steel that leans toward high-end quality. It’s nice on toughness and holds an edge. Magnacut is excellent for anyone who wants to work a knife hard,” Patrick explained.
Patrick, and his counterpart Seth, are two highly respected voices in the Mast Store Knife Shop. Both men, who also happen to serve as postal station managers of the Valle Crucis Post Office at the Original Mast Store, were instrumental in the Knife Shop’s creation and growth over the past eight years.
Patrick and Seth are also the featured hands (literally and figuratively) viewers see accompanying tutorials on the Mast Store Knife Shop YouTube channel where the pair reviews new, favorite, and featured knives with authoritative insight.
In the year since the channel has been active, Patrick and Seth have done deep dives on dozens of knives found at Mast Store and post new videos weekly. Knife lovers, wonks, and collectors will clamor over their content, but so will knife novices, gift hunters, and anyone seeking a professional’s honest opinion on a complex product in a vastly diverse category.
Be sure to subscribe to the Mast Store Knife Shop’s YouTube channel and watch Patrick and Seth put their expertise to work.
The Knife Shop YouTube channel is a virtual extension of the first-hand know-how Patrick, Seth, and all the Mast Store Knife Shop crew share with inquiring guests on a daily basis. This customer service- and training-based philosophy emanated from the Knife Shop at the Original Mast Store to Knife Shops in each Mast Store location.
“Our job in the Knife Shop is to educate you. At Mast, we will fit you for knives just like we’d fit you for shoes,” Patrick offered.
Patrick said that the “fitting process” is oriented around three questions: First, what will you use your knife for? Second, what’s your budget? And third, what’s your personal style?
Patrick is confident that any guest who answers these questions about themselves – or, even better according to him, on behalf of someone they’re gift shopping for – will find the ideal knife in the Mast Store Knife Shop.
As Patrick says, “If you can’t find a knife you like here, you don’t really like knives.”
Patrick, much like GiantMouse, believes the true appeal of any knife is the story behind it.
“In the Knife Shop, the case is a storyboard. The Mast Store is full of stories. So is the Knife Shop, and each knife has its own story, too,” Patrick said.
For GiantMouse, which goes so far as to name its knives after places whose stories inspired their designs, the Mast Store’s stories created a connection that led to its collaboration on the “original tale” of the Mast Biblio-XL Titanium.
“Mast General Store is known for its charming, old-fashioned general store atmosphere that provides everything from outdoor gear to nostalgic candy. Its uniqueness as a destination for families and adventurers alike makes for a perfect setting to learn more about and purchase a GiantMouse knife. From our travels to North Carolina to visit the Original Mast Store in Valle Crucis, we were immediately impressed by the quality of their customer service and knowledge of knives,” Aaron from GiantMouse shared.
Write yourself or the knife collector in your life into this story by picking up the exclusive Mast Biblio-XL Titanium available in the Knife Shop at your local Mast Store and at Mast Store Online. Remember, you can see it demonstrated in advance by Patrick himself at the Mast Store Knife Shop YouTube channel, so please “Like and Subscribe” and say hello to the Knife Shop team when you drop by the store in search of your next – or very first – knife!
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