December 30, 2014
Cooking for the New Year

Collard GreensHere we are about to put another year in the books. How can 365 days pass by so quickly? With the New Year just hours away, it's time to begin preparing to greet the New Year in a traditional way in order to have a full year of good luck. 

Tags: Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all, At Home, Recipes
December 23, 2014
Accidental Christmas Traditions

Tree at WorkThe holidays are here with all of their pomp and circumstance, parties and decorations, traditions and food. Many of the celebrations around the holidays have their roots in ancient Christian beliefs and pagan festivals. But there are some that are, well, accidental

Tags: Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, At Home, Inspiration, Mast Family Favorites, Local Flavor, all
December 18, 2014
Good to Eat and Easy to Fix

Grit-Casserole-1000px.jpgWell, the holidays are upon us. Everyone's calendars are full of parties, get togethers, and covered dish gatherings. The schedule for family visits is lengthy and covers most of the time between Christmas Eve and Christmas Night. With so many places to go and people to see, it's often not practical to prepare a full meal for your guests. That's where a smattering of hearty appetizers and sweet treats will help tide them over to their next stop.

Tags: Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, Mast Family Favorites, At Home, Inspiration, Recipes
December 8, 2014
A Gift to Enjoy the Outdoors

ChristmasTentIt is often a challenge to find just the right gift for everyone on your list, particularly if you are trying to find something for the outdoor enthusiast. Just a few questions that can be asked in casual conversation can help steer you to a thoughtful and useful gift that will serve him or her for years to come.

Tags: Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all, Inspiration, Adventure
November 26, 2014
Bringing the Family Together for the Holidays

Family Fun NightThe holidays can be the most stressful time of the year. All of us create imagined expectations that are often unrealistic, that we push ourselves to achieve, when what we need to do is take a deep breath and relax. When family comes over, are they really coming to critique your housekeeping or to have an enjoyable meal filled with lots of laughter? While we'll agree that everyone wants to keep a perfect house, but for most of us, it's not practical, so hide the clutter in the extra bedroom (we guarantee that it'll be there later), do a quickie vacuum and dust job, and clean the bathrooms.

Tags: Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all, At Home, Inspiration
October 23, 2014
Safely Scrub-A-Dub-Dub with American Made SallyeAnder Soaps

sallyeander-1.jpgThe SallyeAnder Soaps story started 30 years ago when the creators’ infant son couldn’t tolerate the bath products on the market. Everything the couple tried irritated his skin, and so the Minetto, NY natives decided to make their own gentle and natural soap for their son. The results were spectacular for them, as well as many other families, and the soap rapidly gained in popularity. A few years later, the couple quit their day jobs, and started SallyeAnder Soaps, selling their American-made, all-natural soaps across the globe.

Tags: Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all, Local Flavor, Mast Family Favorites, At Home
October 6, 2014
Smart Travelers Get a Head Start on Fall Weekends in the Mountains

DSC03420.jpgGardens are bearing the last of their summer gifts. Children awaken early for hours filled with learning. The length of sunlight shortens with each passing day. Some mornings there’s a familiar crisp scent in the air reminding us that fall is fast approaching. Knowing this beloved season is quickly come and gone, it’s never too early to plan your autumn excursion to the Blue Ridge and Smoky Mountains.

Tags: Greenville, Knoxville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, Local Flavor, Adventure
September 26, 2014
Putting Your Garden to Bed

Iris_Gift_Nature.jpgA good cleanup in the fall is well worth your while for a healthy, vital garden next spring. Get started by pulling up vegetable plants such as tomatoes, squashes, peas, and beans. Compost the disease-free ones; put sickly or blighted ones on the burn pile or discard away from the garden. Pull up and put away garden stakes and tomato cages. Don’t forget to clean up dead or declining annuals... and remember marigolds, calendulas and zinnias are easy to grow next year, from the seeds you save.

Tags: Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all, At Home, Gardening
September 15, 2014
Making the Most of Apple Season

apple-1.jpgApple picking season is one of the sweetest times of year and we’re fortunate to live in an area that offers quite a few “pick your own” fruit farms and orchards. Here are some tips to help you get the most out of Apple Season – from fun-filled orchard exploration to preparing fall flavored treats at home.

Tags: Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all, Recipes, Local Flavor
September 1, 2014
Canning Your Summer Harvest

DSC03937.JPGWith a national trend toward “back-to-the-land” homesteading, many Americans are growing their own food in their backyards. But what to do with this ample harvest when more food is grown than can be eaten in a single season?  When you run out of neighbors to give it to, canning your extra homegrown produce is the perfect way to enjoy your garden’s bounty all year long.

Tags: Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all, Recipes, Gardening
August 22, 2014
Neighbors Helping Neighbors

whupabug.jpgWaynesville resident, Carl Hughes, is not the kind of fellow who backs down from a serious challenge. As a construction supervisor for Chevron in Angola, Carl was familiar with malaria symptoms, having suffered through it eight times during his many trips abroad. But when his co-worker’s daughter died from the vicious mosquito-borne disease, he was dumbstruck. During a one-month break at home, he resolved to create an insect repellant which would stop the spread of malaria. His research and experimentation led to the creation of Whup-a-Bug.

Tags: Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all, Inspiration, Behind the Scenes, Mast Family Favorites, Customer Stories
August 8, 2014
Ask Francine - Low Fat Sweet Potato Pie?

SweetPotatoPieWould you think it's possible to make a good fried sweet potato pie at home that is not loaded with saturated fat?

Tags: Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all, At Home, Dear Francine, Recipes
August 7, 2014
MoonPies and the South

moon-pie-3.jpgThere’s a group of local gentlemen, some retired farmers, who have gathered at the potbellied stove of the Original Store every day for the thirty-plus years since the Cooper family reopened the Store. Known as “The Lunch Bunch”, these men talk about the weather, the state of this season’s crops, and to share the same lunch they’ve been enjoying together for over three decades. The essential items of their daily feast: a hunk of bologna cut off the round and a MoonPie for dessert… all washed down with an ice-cold RC Cola from the old fire-engine red Coca-Cola cooler.

Tags: Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all, Mast Family Favorites, Local Flavor
July 25, 2014
Made in North Carolina - From Dirt to Shirt

mast-private-label-4.jpgBrowsing through our clothes over the past couple of years, you’ve probably run across a new label that reads “Mast Store Private Label Shirts”. With the help of the fine folks at TS Designs, we’ve been able to create a unique line that is made in North Carolina - from dirt to shirt.

Tags: Inspiration, Behind the Scenes, Mast Family Favorites, Waynesville, Hendersonville, Boone, Asheville, Valle Crucis
July 18, 2014
A Sweet Smelling Success

essential-journeys-1.jpgKimberly Masters is not only a world traveler, but a woman who creatively harnesses the tantalizing scents of her journeys in one unusual package – soap!

Tags: Local Flavor, Mast Family Favorites, Hendersonville, Waynesville, Asheville
July 11, 2014
An All-American Partnership

Mt. Airy sock manufacturer, Nester Hosiery, and Mast General Store have led parallel lives since our companies began collaborating in the early 1990s. As family-owned, environmentally-responsible companies that go the extra mile to provide quality products for their communities and beyond, both Mast and Nester are proud of their American roots.

Tags: Inspiration, Behind the Scenes, Mast Family Favorites, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
July 3, 2014
A Bounty of Summer Flavor

summer-bounty-1.jpgWhen the mercury rises, nothing’s better than fresh summer produce. A couple of great dishes and a cool breeze make a hot, lazy day just about perfect. Grilling makes mealtime a summer event. Expand your repertoire by grilling veggies like corn on the cob, zucchini, or create a shish kebab. Rubs and marinades are just as tasty on veggies as on your burger!

Tags: Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all, Gardening, Local Flavor
June 26, 2014
Packing Light for Summer Travel

travel-light-1.jpgWhether you’re flying with your family on a big trip across the country or going on a quick weekend road trip to the beach, smart travelers like to pack light. Not only does it make packing easier, but it makes finding what you need when you reach your destination easy, too.

Tags: Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all, Adventure
June 13, 2014
Summer Road Trip With the Furry Children

furry-friend-travel-2.jpgTaking the family for a summer road trip oftentimes includes the furry children. Kennels and pet sitters are costly and no one wants to leave the four-legged family members out of the fun. Your friends at Mast General Store are here to offer some tips that will help make your summer adventure a safe and enjoyable one for the furriest members of your family.

Tags: Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all, At Home, Adventure
June 9, 2014
Savoring the Journey with Frank and Peggy

Jaskolka-Great-Smoky-Mtn.jpgWe all want to invest our lives in the things we love. For Frank and Peggy, their great love in life, in addition to each other, is exploring the outdoors together.

Tags: Inspiration, Behind the Scenes, Adventure, Knoxville