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Lisa Cooper stepped into her role as the president of the Mast General Store on September 13, 2016. The announcement was made at the company’s anniversary dinner, which honors long-time employees celebrating milestone years with the company. The move was not unexpected but could be considered a bit unusual. ...read more
Behind the Scenes | Mast Family Favorites
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March is Women’s History Month, and, in celebration, Mast General Store is recognizing women-owned companies whose products we carry. ...read more
Local Flavor
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“Thirty days has September, April, June, and November. All the rest have 31, except February, which is dumb.” That’s not the way the verse really goes, but it’s funny and rhymes. And, as it turns out, it’s not dumb, and that extra day we have every four years helped add structure and order to the calendar (and the world). ...read more
Inspiration | Mast Family Favorites
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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We’re proud to introduce our new favorite All-American product! Farm To Feet takes the statement “Made in the USA” seriously. From the Merino wool sheared from US-raised sheep to the packaging that helps tell the story, it's all made right here.
It requires more than just being “Made in the USA” to produce a 100% American made product. The assertion 100% American means a product is solely sourced from a U.S. based supply chain with U.S. produced raw materials. Farm To Feet socks are made with wool, spandex, and nylon – all produced in the United States. In addition, the paperboard and inks in their packaging are also produced in America.
Why wear wool? It’s a resilient fiber that wicks moisture from your skin, so you can stay dry and comfortable. Wool isn’t just for winter wear, either. A natural temperature regulator, wool helps keep you warm in the winter and cool in the summer, too. With its long, silky fibers, merino wool feels soft against your skin, providing itch-free comfort.
All Farm to Feet socks are made using U.S. grown Merino wool sourced from American Sheep Industry ranchers. The American Sheep Industry is a federation of 45 state sheep associations representing over 82,000 sheep producers throughout the U.S. With a rich history dating back to 1865, ASI’s largest division is the American Wool Council, which promotes the use of American wool both domestically and internationally. As a producer of the 100% American socks, Farm To Feet proudly sources all their our merino wool from these producers.
Nylon and Spandex are also critical components of a great pair of performance socks. Nylon is important for providing structure, durability, and reinforcing high impact areas like the heel and toe. In addition, nylon allows for the addition of stylish colors, designs, and logos. Spandex is essential for providing stretch and ensuring the perfect fit from the welt through the toe. All the nylon and spandex used in Farm To Feet socks is produced in the United States.
And be sure to check out the packaging; you'll get to know some members of the Farm to Feet Family - farmer, shearer, spinning, knitting! You'll definitely like the feeling you get from these socks, and your feet will, too! Take home your very own pair of awesome socks by clicking HERE.