Mast General Store Blog

Alex Tilley, the founder of Tilley Hats, became frustrated when he couldn’t find a good sailing hat. He decided to oversee the making of some proper hats for himself and...

Crocuses and daffodils popping up all over the southeast serve as a cheerful reminder that spring is just around the corner. The longer days of sunshine and warmer temperatures always...

If you were to conduct a blind touch test of clothing fabrics in the Outdoor Department at Mast General Store, you may find one brand’s “hand feel” to be exceptionally...

Last year, a beautiful, petite, and cheerful 96-year-old woman and her son stopped by the Mast Store in Asheville and visited with us for a while. Many Mast guests with...

Long-range views, snowy scenes, and gorgeous sunsets: Winter provides ample opportunity to capture beautiful photos and you don’t have to be an expert photographer or own a lot of expensive...

Hiking in winter poses challenges that are very different from hitting the trail all other seasons of the year. Shortened daylight, lower temperatures, and quickly changing conditions may present obstacles,...