The SmartWool story started on a rugged Colorado ski slope with the belief that toes didn’t have to be cold. One simple pair of Merino socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet. It’s not just about the Merino, though. It’s what Smartwool does with it that makes their product different. For over 20 years, they've been pushing the boundaries of Merino to create smarter, more capable products from head to toe.
When you live, work and play in a place where all four seasons can happen in any given day, real world testing can and does happen every day — and by calling the Colorado Rockies home, that’s exactly what Smartwool does. It’s because of this that they're able to make their products smarter, more comfortable, and more capable.
Since 1994, Smartwool has been combining the latest in innovative design, technology and construction with the best wool nature has to offer, and it’s this expertise and experience combined with their passion for mountain sports that makes their products so unique.