The information contained within this part of our site is designed especially to meet the needs of the working press. Each year, the Mast Store is surprised with its coverage across the nation in articles written by folks we didn't even know were coming.

We hope that you will find it helpful as you begin your research on the Mast General Store. Please contact us for personal assistance with your story.

Our Public Relations staff can help you with interviews for your story, photos, and even good companion story ideas or other special needs (from route planning to dining suggestions).

We look forward to hearing from you and providing any assistance you may require.

Media Contact

Sheri Moretz
828.963.6511
pr@mastgeneralstore.com

Request access to marketing assets
10.28.26

Mast Store to Host Flag Retirement Ceremony on November 7

VALLE CRUCIS, NC - The Original Mast Store in Valle Crucis, in conjunction with Girl Scout Troops 13182 and 10492, is hosting a flag retirement ceremony on Saturday, November 7...
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10.19.26

Local Artisans Demo Knifemaking, Leatherworking at Original Mast Store

VALLE CRUCIS, NC – A local brand fashioning custom-made knives inspired by traditional blacksmithing, the mountain lifestyle, and a love for dogs was the perfect fit for Mast General Store....
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10.08.26

Talk About the Weather with NC's Weather Authority

VALLE CRUCIS, NC - What does a 7th grader who loves weather do? He creates a Facebook page to share his forecasts. That was 2016. Little did he know his...
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10.06.26

Mast Store and Merrell Team to End Child Hunger in Columbia

COLUMBIA, SC – Mast General Store and Merrell’s Food for Kids campaign enters its 17th year in the fight against childhood hunger. From October 12 – 25, Merrell will donate...
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10.06.26

Mast Store and Merrell Team to End Child Hunger in Greenville

GREENVILLE, SC – Mast General Store and Merrell’s Food for Kids campaign enters its 17th year in the fight against childhood hunger. From October 12 – 25, Merrell will donate...
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10.06.26

Mast Store and Merrell Team to End Child Hunger in Knoxville

KNOXVILLE, TN – Mast General Store and Merrell’s Food for Kids campaign enters its 17th year in the fight against childhood hunger. From October 12 – 25, Merrell will donate...
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