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Mast General Store Blog

Promotional graphic with an orange background reading 'FOOD FOR KIDS' and 'HELP FEED LOCAL KIDS IN NEED,' plus 'SPONSORED BY: MERRELL.' on the right side is a photo of several smiling children looking upward.
10.08.26
An Enduring Partnership that Keeps Feeding Local Kids
For 17 years running, Merrell Footwear has partnered with Mast Store and our food security partners to end childhood hunger. The Mast Store’s Merrell sales rep, Kent Doobrow, and former...
Local Flavor, Mast Family Favorites
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A smiling woman with curly hair kneels outdoors next to a large boulder with one of the Newts from Knoxville, wearing a cream graphic T-shirt and dark pants in a park-like setting.
10.01.26
Exercise for Body & Brain
Many of Mast Store’s home communities have downtown walking tours to engage visitors and locals of all ages. Some began as school projects – like Mice on Main in Greenville...
Adventure, Fall Foliage Primer, Local Flavor, Travel
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A group of volunteers standing outdoors in bare winter trees, holding gardening tools and standing next to a table with supplies. A large text banner overlays the bottom of the photo.
09.03.26
Good Friends & Good Deeds
In September, we celebrate a group of friends who move our community forward with actions that create beautiful spaces, energize our economy, tell our shared stories, and bring us all...
Local Flavor, Mast Family Favorites
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A vintage-style open passport showing the Original Mast Store Valle Crucis location laid on top of a detailed map, surrounded by a black camera with old-fashioned flash reflector, and Coca-Cola bottle caps on a wooden checkerboard.
08.27.26
Stories from the Road Well-Traveled
Mast General Store is built on community traditions. While traditions often harken back to “old-fashioned” ways, they also give Mast a steady, thriving purpose as it welcomes new people from...
Adventure, Customer Stories, Local Flavor, Travel
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A young girl with a ponytail pulls a faded red wagon filled with pumpkins down an aisle lined with pumpkins and haybales while another young girl dressed in pink and purple follows along.
08.13.26
Make it Festive, Make it Fun… Make it Fall!
Here is Mast Store’s 2026 Fall Festival Guide packed with local fairs, festivities, and FUN! We hope each of the events listed gives all weary, sunburned, summer travelers a homecoming...
Fall Foliage Primer, Local Flavor, Travel
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The Mast Store in Knoxville on left (today) and the same building ca. 1940s as Knox Dry Goods Co. Black and white photo is courtesy of Thompson Photography.
08.06.26
Mast Store Celebrates 20 Years in Knoxville
August 2006 was an eventful month – Pluto was reclassified as a dwarf planet; the world’s tallest living tree (measuring 379.1 feet) was discovered in Redwood National and State Parks...
Behind The Scenes, Local Flavor, Mast Store in the News
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