Mast General Store Blog

Arguably, no one person is as associated with the sound of the North Carolina mountains, perhaps even the entire state of North Carolina, as Doc Watson. As we celebrate what...

Valentine’s Day presents couples with many difficult choices. Should you dine out or stay in? What rom-com do you watch together? What gifts – if any – do you give?...

Mast General Store has long served as both a hub and a haven for neighbors in its community. From the late 19th century through the present, the store has provided...

“Sweetheart” is one of the oldest terms of endearment in the English language. For most of the time the phrase has existed, there’s no surprise that its literal meaning has...

How would you like for your life to look one year from today? Would it look different than it does now? Most folks enjoy positive change and a fresh start, but...

Christmas in the Appalachian Mountains was more centered on family and the simple gifts of friends, food, and long-held traditions. We leafed through wallpaper books filled with packing lists and receipts...