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Mast General Store Blog

Mural of the 5 Royales in Downtown Winston-Salem, courtesy of Visit Winston-Salem
02.12.26
Celebrating Black History Across Mast's Region
In 1986, Congress passed a bill recognizing February as National Black History Month. Upon signing the bill into law, President Ronald Reagan issued a proclamation stating, “The foremost purpose of...
Inspiration, Local Flavor, Travel
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Dolly Parton mural in Asheville, NC
01.08.26
Dolly's Day Celebrates Local Arts
Dolly Parton is an American icon who’s renowned for decades of unforgettable performances on stage, screen, and in studio. No matter the heights she’s reached, Dolly always remembers her roots....
Adventure, Local Flavor, Travel
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A table setting at the Winkler Bakery in Old Salem, NC
11.05.25
In All Things Love
The Unitas Fratrum, or Moravians as they are more commonly known, were the first Protestant Christians taking a stand 100 years before Martin Luther posted his 95 Theses on the...
Local Flavor, Recipes, Travel
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A youngster with an elf hat getting ready for a Christmas parade
10.30.25
Mast 2025 Holiday Season Highlights: Your Guide to Festive Fun from Thanksgiving to New Year’s Eve
The Holidays bring people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa...
Local Flavor, Travel
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A mural at the Hendersonville trail head for the Ecusta Trail
09.30.25
Fall in the City of Four Seasons
Hendersonville is known as “The City of Four Seasons” because of its year-round beauty, but it’s OK to have a not-so-secret favorite: Fall!
Adventure, Fall Foliage Primer, Local Flavor, Travel
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The high water mark on the front door of the Mast Store Annex in Valle Crucis shows the date of Helene's highest water.
09.25.25
The Day the Water Rushed In
To say that September 27, 2024, and the days that followed were life-changing is an understatement. Everyone living in Western North Carolina and parts of East Tennessee and Southwestern Virginia...
Local Flavor, Mast Family Favorites, Mast Store in the News, Travel
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