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A youngster with an elf hat getting ready for a Christmas parade
10.30.25
Mast 2025 Holiday Season Highlights: Your Guide to Festive Fun from Thanksgiving to New Year’s Eve
The Holidays bring people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa...
Local Flavor, Travel
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A mural at the Hendersonville trail head for the Ecusta Trail
09.30.25
Fall in the City of Four Seasons
Hendersonville is known as “The City of Four Seasons” because of its year-round beauty, but it’s OK to have a not-so-secret favorite: Fall!
Adventure, Fall Foliage Primer, Local Flavor, Travel
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The high water mark on the front door of the Mast Store Annex in Valle Crucis shows the date of Helene's highest water.
09.25.25
The Day the Water Rushed In
To say that September 27, 2024, and the days that followed were life-changing is an understatement. Everyone living in Western North Carolina and parts of East Tennessee and Southwestern Virginia...
Local Flavor, Mast Family Favorites, Mast Store in the News, Travel
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A statue constructed of scrap iron of two bluegrass players located on Waynesville's Main Street.
09.18.25
Wild About Waynesville
Waynesville's serene setting contains enough romance, leisure, and history to inspire any vacationer, but what do those who live in Waynesville do for fun? How do they choose to spend...
Fall Foliage Primer, Local Flavor, Travel
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Two trees showing their fall colors along the Blue Ridge Parkway near Blowing Rock
09.11.25
Say Hello to the High Country
In the early days of automobile travel, a loose association of chambers of commerce, boards of trade, and cities came together to jointly advertise the beautiful scenery found along an...
Fall Foliage Primer, Local Flavor, Travel
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Asheville's Biltmore Estate on a Welcome to Asheville postcard
09.04.25
FALL into Asheville
Asheville transformed from a pioneer outpost into a resort city within a century of its founding in 1797. By the late 1800s, people flocked to this Western North Carolina destination...
Fall Foliage Primer, Local Flavor, Travel
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