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Four friends sitting on a couch, enjoying pizza and drinks together wearing Life is Good tees.

Collection: Life Is Good

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Life Is Good

From selling t-shirts from the back of their van to a globally-known company, Bert and John Jacobs have been spreading a message of optimism since 1994. Perhaps their inspiration came from their evening dinner table when their mother would ask them to “tell me something good that happened today.” Jake, the spokes drawing for Life is Good, encourages us all to see the positive side of everything using humor, fun, simplicity, and humility.