Mast General Store Blog

Asheville transformed from a pioneer outpost into a resort city within a century of its founding in 1797. By the late 1800s, people flocked to this Western North Carolina destination...

Pierre Teilhard de Chardin observed that the world is round so that friendship may encircle it. On Friends Day at Mast Store, we wrap our arms around organizations that raise...

Fall is when the stories we’ll tell the rest of our lives arise from the joys we share with family and friends. It’s when our senses are invigorated by the...

In the fall, we typically celebrate the harvest, the last warm days before winter makes its presence known, the colorful fall leaves, and the sense of community coming together. This...

A couple of weeks ago, many chambers of commerce and tourism groups held a ceremonial ribbon-cutting to signify that Western North Carolina is open and awaiting your visit. Valle Crucis...

This week we’re joining Mr. Peabody and stepping into the Wayback Machine. As he adjusts the dials to get us to Valle Crucis in late 1979 and early 1980, we’ll...