Mast General Store Blog

“It’s hard to believe how much Downtown Greenville has changed,” commented Bryan Howell, the store’s long-time and first-hire fashion department manager. “I never would have dreamed that Greenville would be...

Arguably, no one person is as associated with the sound of the North Carolina mountains, perhaps even the entire state of North Carolina, as Doc Watson. As we celebrate what...

“Sweetheart” is one of the oldest terms of endearment in the English language. For most of the time the phrase has existed, there’s no surprise that its literal meaning has...

One of the best things about the holiday season is the way it brings people together. After spending a couple of years cautiously apart, we’re gradually and safely getting back...

Flags of many nations line the streets of Waynesville. The vivid colors, patterns, and designs waving in the breeze make the Folkmoot Friendship Center just outside of downtown look more...

Hendersonville may be nicknamed “The City of Four Seasons,” but this picturesque mountain town especially stands out in the summertime. With kid-friendly attractions, top-notch restaurants to suit all tastes, and...