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Mast General Store Blog

Street fair goers
08.11.23
You Have Reached Your Destination
What comes to mind when you hear the word “destination?” An exotic city? A tropical beach? An isolated mountain peak that overlooks valleys, rivers, and villages far below? We usually...
Adventure, Local Flavor
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Pom Poms from University of Tennessee, Virginia Tech, App State, Furman and others
08.02.23
Time to Kick Off a Little Pageantry and Tradition
The car is packed and ready for move-in weekend, and there is eager anticipation (or is it fear) on the faces of this year’s new class of college students. One...
Local Flavor
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a family standing next to Cascade Falle
07.10.23
Time to Hit the Trails
Nature has the power to heal, challenge, and connect. It can transport us to a place that is far away from our stress-filled world. It can help us see our...
Adventure, Inspiration, Local Flavor
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Woman hiking with a dog along a mountain trail.
07.06.23
Celebrating the Year of the Trail in North Carolina
In 2021, House Bill 554 was introduced and easily passed in the North Carolina House of Representatives. It designates 2023 as North Carolina’s Year of the Trail with the aim...
Adventure, Inspiration, Local Flavor
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A Park ranger leading a wildflower hike at Grandfather Mountain State Park
05.28.23
All the Colors of the Mountain: A Springtime Wildflower Hike
The singer Sheryl Crow once said, “No matter how chaotic it is, wildflowers will still spring up in the middle of nowhere.” She’s right, of course. Blossoming amidst the occasional...
Adventure, Inspiration, Local Flavor
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This field next to the Original Mast Store is in a conservation easement
05.26.23
John and Faye Cooper: Why We Support Land Trusts
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a...
Local Flavor, Mast Family Favorites
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