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Child wearing a bookbag walking beside a school bus.

07.26.21

11 Must Haves for Back to School

It’s difficult to believe, but it’s back-to-school time already. We know back-to-school shopping is going to be particularly difficult this year because of shortages, but this is a time to think...

At Home, Inspiration, Mast Family Favorites

The flag of the United States on a flagpole with a blue sky in the basckground.

07.01.21

America, Made Out of Many

The Fourth of July is the perfect time not only to celebrate but also to reflect on what makes us American. We’re a unique people – to say the least...

Mast Family Favorites

The Blue Ridge Escarpment in South Carolina

05.27.21

5 Reasons to Love a Land Trust

We know you have questions about land trusts: What are they? How do they work? Where are they located? Who can help with their work? What’s in it for me? All...

Inspiration, Local Flavor, Mast Family Favorites

02.01.21

5 Reasons to Give Chocolate on Valentine's Day

Which came first – Valentine's Day or chocolate? And why is chocolate such a popular gift on Valentine's Day? Candy, and chocolate, in particular, is so popular that purchases of chocolate...

Behind The Scenes, Inspiration, Local Flavor, Mast Family Favorites

An Alfred Adams Lunch featuring sardines, saltines, hoop cheese, an RC Cola, and a MoonPie at Mast Store. Photo is courtesy of the Watauga Democrat.

04.14.20

Grab a Bite at the Store

Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in...

Behind The Scenes, Local Flavor, Mast Family Favorites

03.20.20

We're in this Together

General stores have always been there for their communities. Now, we need everyone to be there for all. Even in a time of social distancing, we can engage on a...