Mast General Store Blog

This week we’re joining Mr. Peabody and stepping into the Wayback Machine. As he adjusts the dials to get us to Valle Crucis in late 1979 and early 1980, we’ll...

On Saturday, June 7, all Mast Store locations will host representatives from a community land trust partner. To support the important work that they do, each store will donate 20%...

Fireflies are a sure sign that summer is here. There are about 150 species of fireflies in the United States and Canada, but there are some that have special qualities...

Give a thoughtful present with heartfelt sentiments, write a card that describes a special memory you share, or go all out for Mom and tailor-make the day’s events for her...

The Appalachian Mountains are filled with storytellers. For the longest while, the front porch was the classroom to learn about family and local history along with a lucky and mischievous...

In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not...