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Mast General Store Blog

Columbia Sportswear Share the Warmth logo
10.22.25
Layer Love with Share the Warmth in November
Each year, Columbia Sportswear teams with Mast General Store to gather gently loved coats and jackets for our neighbors who need them for the coldest part of the year. Columbia...
At Home, Inspiration
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John and Faye cooper circa 1980 on the left and today with daughter Lisa on the right.
05.29.25
45 Years Ago: The Cooper Family Legacy
This week we’re joining Mr. Peabody and stepping into the Wayback Machine. As he adjusts the dials to get us to Valle Crucis in late 1979 and early 1980, we’ll...
Adventure, Behind The Scenes, Inspiration, Local Flavor, Mast Family Favorites
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Valle Crucisland in conservation easements.
05.22.25
Preserving the Irreplaceable Places
On Saturday, June 7, all Mast Store locations will host representatives from a community land trust partner. To support the important work that they do, each store will donate 20%...
Inspiration, Local Flavor
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Fireflies in a night sky
05.08.25
Stars of the Mountains
Fireflies are a sure sign that summer is here. There are about 150 species of fireflies in the United States and Canada, but there are some that have special qualities...
Adventure, Inspiration, Local Flavor
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A tqablesetting with jam and biscuits and flowers in a vase and a mother's day card.
04.24.25
5 Activities to Treat Mom this Mother's Day
Give a thoughtful present with heartfelt sentiments, write a card that describes a special memory you share, or go all out for Mom and tailor-make the day’s events for her...
Adventure, At Home, Gardening, Inspiration
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Travel clothes on a mannequin flanked by Yeti coolers in the Mast Store
03.20.25
It's Storytime at Mast Store
The Appalachian Mountains are filled with storytellers. For the longest while, the front porch was the classroom to learn about family and local history along with a lucky and mischievous...
Behind The Scenes, Inspiration
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