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Mast General Store Blog

Travel clothes on a mannequin flanked by Yeti coolers in the Mast Store
03.20.25
It's Storytime at Mast Store
The Appalachian Mountains are filled with storytellers. For the longest while, the front porch was the classroom to learn about family and local history along with a lucky and mischievous...
Behind The Scenes, Inspiration
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volunteers planting live stakes on a creek bank, the Biltmore Estate from a distance with a blue sky, three female volunteers move boxes from a storage container, and the inside of Linville Caverns.
03.03.25
The Mountains Are Open - Vacation & Volunteer
In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not...
Inspiration, Local Flavor
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Mast store food products atop and candy barel
02.04.25
A Time Like No Other to be Sweet to Neighbors
Mast General Store’s Be a Sweetheart campaign has provided neighbors in need with healthy meals for 22 years, but few winters in the past two decades have seen a greater...
At Home, Inspiration, Local Flavor
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Mast Store volunteers at the Hunger & Health Coalition unload a storage unit
01.17.25
More Than Just a Day Off 2025
There’s something a little different about the day set aside to honor the life of Dr. Martin Luther King, Jr. It is not noted as a holiday but is instead...
Behind The Scenes, Inspiration, Local Flavor, Mast Family Favorites
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A photo of Knife-maker GiantMouse's collaboration with the Mast Store Knife Shop tof the Biblio XL, a Mast Store exclusive
01.02.25
A Mast-Exclusive Knife That's No Tall Tale
It was an easy decision for Mast General Store to enthusiastically accept when GiantMouse offered to create a unique version of the Biblio-XL through a one-of-a-kind collaboration.
Behind The Scenes, Inspiration
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Mountain Strong water bottle
12.18.24
Thankfulness & Gratitude - It's a Process
Have you ever thought about the words “thank you” or “thanks?” They quickly roll off the tongue, oftentimes without a further thought to the impact they have. And, it’s a...
Behind The Scenes, Customer Stories, Inspiration, Local Flavor
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