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Mast General Store Blog

40 years ago today graphic
04.30.20
We Arrived on April 30, 1080
On a cool spring day in 1980, April 30 to be exact, a young family arrived in the mountains of North Carolina. After a long drive from Florida in a...
Behind The Scenes, Inspiration
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An Alfred Adams Lunch featuring sardines, saltines, hoop cheese, an RC Cola, and a MoonPie at Mast Store. Photo is courtesy of the Watauga Democrat.
04.14.20
Grab a Bite at the Store
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in...
Behind The Scenes, Local Flavor, Mast Family Favorites
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The Mast Store in the mid 1970s was for sale
04.09.20
Mast Store Memories: A Look Back at 1980
What were you doing 40 years ago? The year was 1980, and the country was in the middle of the hostage crisis in Iran, facing a recession, and trying to solve the mystery of who shot J....
Behind The Scenes, Local Flavor
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Mast Store ad
07.25.18
What's It Like at a Photo Shoot?
Mast Store’s ads have changed over the years. From the text-only representations from the 1920s and 1940s to the image-rich digital and print advertisements you see today, they are still...
Behind The Scenes
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The Original Mast Store in Valle Crucis flies its United States flag daily
07.11.18
Celebrating Made in USA
People of all backgrounds come together in the United States to make our country perhaps the most unique and prosperous nation the world has ever known. Over the course of...
Behind The Scenes, Mast Family Favorites
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Anemployee loading the plastic bailer at Mast Store headquarters
04.18.18
Mast Store Celebrates Earth Day Every Day
When the Earth Day movement started on April 22, 1970, no one knew exactly what was going to happen. Organizing protests and demonstrations relied mostly on word of mouth or...
Behind The Scenes, Inspiration
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