The information contained within this part of our site is designed especially to meet the needs of the working press. Each year, the Mast Store is surprised with its coverage across the nation in articles written by folks we didn't even know were coming.

We hope that you will find it helpful as you begin your research on the Mast General Store. Please contact us for personal assistance with your story.

Our Public Relations staff can help you with interviews for your story, photos, and even good companion story ideas or other special needs (from route planning to dining suggestions).

We look forward to hearing from you and providing any assistance you may require.

Media Contact

Sheri Moretz
828.963.6511
pr@mastgeneralstore.com

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11.17.25
High Country: Santa’s Making a List… And Needs Your Kids’ Help!
VALLE CRUCIS and BOONE, NC – Before stockings are hung by the chimney with care… Before milk and cookies are set by the fireplace… Before the sleigh is packed full...
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11.06.25
Mast Store’s Mountain Strong Fund Donations Total $217,500
VALLE CRUCIS, NC – More than a year after Hurricane Helene made its way through the mountains, Western North Carolina continues recovery activities. Mast Store’s Mountain Strong Fund is supporting...
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10.21.25
Columbia: Share the Warmth in Your Hometown this November
COLUMBIA, SC - The Mast General Store welcomes Columbia Sportswear’s partnership for this year’s Share the Warmth campaign. Clean, gently worn jackets, coats, and fleeces can be dropped off at...
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10.21.25
Roanoke: Share the Warmth in Your Hometown this November
ROANOKE, VA - The Mast General Store welcomes Columbia Sportswear’s partnership for this year’s Share the Warmth campaign. Clean, gently worn jackets, coats, and fleeces can be dropped off at...
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10.21.25
Winston-Salem: Share the Warmth in Your Hometown this November
WINSTON-SALEM, NC - The Mast General Store welcomes Columbia Sportswear’s partnership for this year’s Share the Warmth campaign. Clean, gently worn jackets, coats, and fleeces can be dropped off at...
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10.21.25
Knoxville: Share the Warmth in Your Hometown this November
KNOXVILLE, TN - The Mast General Store welcomes Columbia Sportswear’s partnership for this year’s Share the Warmth campaign. Clean, gently worn jackets, coats, and fleeces can be dropped off at...
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