The information contained within this part of our site is designed especially to meet the needs of the working press. Each year, the Mast Store is surprised with its coverage across the nation in articles written by folks we didn't even know were coming.

We hope that you will find it helpful as you begin your research on the Mast General Store. Please contact us for personal assistance with your story.

Our Public Relations staff can help you with interviews for your story, photos, and even good companion story ideas or other special needs (from route planning to dining suggestions).

We look forward to hearing from you and providing any assistance you may require.

Media Contact

Sheri Moretz
828.963.6511
pr@mastgeneralstore.com

Request access to marketing assets
Article Placeholder Image
10.06.25
High Country: Mast Store and Merrell Team to End Childhood Hunger at Home
VALLE CRUCIS and BOONE, NC – Mast General Store and Merrell’s Food for Kids campaign enters its 16th year in the fight against childhood hunger. From October 13 – 26,...
Read More
A woman and a man stitting on a porch wearing Mountain Strong T-shirts
09.26.25
Mast Store Mountain Strong Fund Reaches $200k Milestone
VALLE CRUCIS, NC – Nearly a year after Hurricane Helene blew through the mountains, Mast Store’s Mountain Strong Fund continues to support recovery efforts with $10,000 donations to both Asheville...
Read More
Article Placeholder Image
08.29.25
Mast Store’s Mountain Strong Fund Supports Asheville Organizations
VALLE CRUCIS, NC – Nearly a year after Hurricane Helene blew through the mountains, Mast Store’s Mountain Strong Fund continues to support recovery efforts with $10,000 donations to MANNA FoodBank...
Read More
Article Placeholder Image
08.25.25
Roanoke: Friends Day Returns to Mast Store Saturday, September 6
ROANOKE, VA - On Saturday, September 6, the Mast General Store in Roanoke will donate 10% of the day’s sales to benefit the efforts of the FRIENDS of the Blue...
Read More
Article Placeholder Image
08.25.25
Winston-Salem: Friends Day Returns to Mast Store Saturday, September 6
WINSTON-SALEM, NC - On Saturday, September 6, the Mast General Store in Winston-Salem will donate 10% of the day’s sales to benefit the efforts of the Gateway Nature Preserve. Guests...
Read More
Article Placeholder Image
08.25.25
Columbia: Friends Day Returns to Mast Store Saturday, September 6
COLUMBIA, SC - On Saturday, September 6, the Mast General Store in Columbia will donate 10% of the day’s sales to benefit the efforts of the Palmetto Conservation Foundation and...
Read More