VALLE CRUCIS, NC - Mast General Store is pleased to announce its third tasty collaboration with Poppy Hand-Crafted Popcorn that is sure to satisfy those who love both sweet and salty. The Poppy Hand-Crafted Popcorn Chocolate Bar is now available at all Mast Store locations, and to celebrate its release, guests have a chance to sample it on Thursday, December 4, 4 p.m.-6 p.m., at any Mast Store.
Crunchy popcorn – yes! Salted caramel – sign me up! Creamy milk chocolate – what am I waiting for?! Mast Store’s newest chocolate bar combines three favorite treats into one tasty package.
“We are thrilled to partner with Mast on this fun and delicious chocolate bar. Mast has been an incredible supporter of Poppy over the years—as well as so many other small businesses—and we’re honored to stand alongside them on any project," said Ginger Frank, founder and CEO of Poppy Hand-Crafted Popcorn.
Mast Store has successfully launched popcorn flavors with Poppy including Mast Store Provisioners Candy Barrel and Mast Store Provisioners Apple Butter. This is Mast and Poppy's first collaboration on a Mast Store Provisioner's candy bar.
“For this bar, we chose one of Poppy’s best-selling flavors – Salted Caramel Popcorn – to incorporate into candy bar form,” said Stefano Tringali, the candy buyer for Mast Store. “This will make a great addition to anyone’s stocking at the holidays and will be something that can be enjoyed throughout the year.”
Poppy Hand-Crafted Popcorn is based in Asheville. Like so many other businesses in Western North Carolina, they were impacted by Hurricane Helene. As they ramped their operation back up, they offered a special, artist-designed bag of their famous Asheville Mix that is continuing to help with Helene recovery.
"We’re grateful to Mast for their continued partnership and for all the ways they contribute to our WNC community,” continued Frank.
Stop by any Mast Store on Thursday, December 4, 4 p.m.-6 p.m., to sample the Mast Store Provisioners Poppy Hand-Crafted Popcorn Candy Bar. It will be the ideal treat for the holidays.
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ABOUT MAST GENERAL STORE
With its Original Store located in the rural historic district of Valle Crucis, North Carolina, Mast General Store has grown its family to 11 locations in 10 towns across four states - North Carolina, South Carolina, Tennessee, and Virginia. Historic locations, a focus on customer service, and an eclectic product selection - everything from old-fashioned candies to technical outdoor gear - make every store a destination. The Mast Store is family and employee-owned and is passionate about its local communities. Learn more at www.MastGeneralStore.com.
ABOUT POPPY HAND-CRAFTED POPCORN
Since 2014, Poppy Hand-Crafted Popcorn has been on a mission to create PURE. SIMPLE. POPCORN HAPPINESS. Led by founder and CEO Ginger Frank, Poppy Hand-Crafted Popcorn is reimagining the way gourmet popcorn is produced and flavored. The company embraces a small-batch approach, using high-quality, simple, all-natural ingredients (including non-GMO corn). Available at retailers throughout North America, Poppy remains committed to creating jobs and culinary partnerships right here in North Carolina. Shop Poppy or find a local retailer at poppyhandcraftedpopcorn.com or connect on social @poppyhandcraftedpopcorn.