One of the best things about the holiday season is the way it brings people together. After spending a couple of years cautiously apart, we’re gradually and safely getting back to our favorite shared hometown traditions this year. For instance, we couldn’t be more thrilled for the return of Santa Claus to several Mast Store locations. Seeing the beaming face of every child in line waiting to sit on Santa’s lap and share their Christmas wish list fills us with delight and hope and makes us feel like a kid all over again, too!
November 10, 20222 minute READ
Share the Warmth in Your Hometown this November
The Mast General Store welcomes Columbia Sportswear’s partnership for this year’s Share the Warmth campaign. During the month of November, Mast Store is collecting gently used coats, jackets, sweaters, and blankets to share with our neighbors who need them. Columbia will make their own donation of coats and jackets to be shared with our community organizations.
Behind the Scenes | Local Flavor
October 14, 20223 minute READ
Food for Kids Returns October 17 - 30
Food for Kids is a long-running partnership Mast General Store has had with Merrell. Now, in its 13th year, this may seem like a routine, annual campaign, but your help is anything but mundane. Your involvement truly makes a difference in reaching children who live in our communities.
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove?
Original - Valle Crucis
January 5, 20223 minute READ
A Little Sweet History
"It's better than Halloween!" Disney Magazine said of the Mast Store Candy Barrel.
Annex - Valle Crucis
April 14, 20204 minute READ
Grab a Bite at the Store
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words.
Mast Family Favorites | Local Flavor | Behind the Scenes