{"title":"Life Is Good","description":"\u003cp class=\"MsoNormal\"\u003eFrom selling t-shirts from the back of their van to a globally-known company, Bert and John Jacobs have been spreading a message of optimism since 1994. Perhaps their inspiration came from their evening dinner table when their mother would ask them to “tell me something good that happened today.” Jake, the spokes drawing for Life is Good, encourages us all to see the positive side of everything using humor, fun, simplicity, and humility.\u003c\/p\u003e","products":[{"product_id":"life-is-good-womens-florowl-moon-short-sleeve-crusher-t-shirt","title":"Life is Good Women's Florowl Moon Short Sleeve Crusher T-Shirt","description":"\u003ch2\u003eA whimsical tribute to moonlit nights and forest blooms\u003c\/h2\u003e\n\u003cp\u003eThe Life is Good Women's Florowl Moon Short Sleeve Crusher T-Shirt blends intricate floral artistry with the brand's signature Crusher comfort. Crafted from 100% USA-grown cotton, this tee is garment-washed for a lived-in softness that feels like an old favorite from day one. The florowl graphic features a beautiful owl silhouette composed of delicate wildflowers against a crescent moon, offering a unique look for any nature lover. With a classic fit that barely skims the body and a pre-washed finish to prevent shrinkage, this durable tee is built for years of cozy adventures and positive vibes.\u003c\/p\u003e","brand":"LIFE IS GOOD","offers":[{"title":"S \/ BIRCH_WHITE","offer_id":52473576620351,"sku":"153537-BIRCH_WHITE-S","price":29.95,"currency_code":"USD","in_stock":true},{"title":"M \/ BIRCH_WHITE","offer_id":52473576653119,"sku":"153537-BIRCH_WHITE-M","price":29.95,"currency_code":"USD","in_stock":true},{"title":"L \/ BIRCH_WHITE","offer_id":52473576685887,"sku":"153537-BIRCH_WHITE-L","price":29.95,"currency_code":"USD","in_stock":true},{"title":"XL \/ BIRCH_WHITE","offer_id":52473576718655,"sku":"153537-BIRCH_WHITE-XL","price":29.95,"currency_code":"USD","in_stock":true},{"title":"2XL \/ BIRCH_WHITE","offer_id":52473576751423,"sku":"153537-BIRCH_WHITE-2XL","price":29.95,"currency_code":"USD","in_stock":true},{"title":"3XL \/ BIRCH_WHITE","offer_id":52473576784191,"sku":"153537-BIRCH_WHITE-3XL","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/256780_BIRCH_WHITE.jpg?v=1775830148"},{"product_id":"life-is-good-womens-sleeping-fox-on-ferns-short-sleeve-crusher-t-shirt","title":"Life is Good Women's Sleeping Fox on Ferns Short Sleeve Crusher T-Shirt","description":"\u003ch2\u003ePure comfort inspired by the quiet beauty of nature\u003c\/h2\u003e\n\u003cp\u003eThe Life is Good Women's Sleeping Fox on Ferns Short Sleeve Crusher T-Shirt is the ultimate expression of cozy, outdoor style. Made from 100% USA-grown cotton, this shirt undergoes a garment-washed process to achieve the signature Crusher softness that feels lived-in from the very first wear. The serene graphic of a fox nesting in the ferns captures a moment of forest peace, perfectly complementing the relaxed, classic fit that barely skims the body. Durable, breathable, and pre-washed to prevent shrinkage, this tee is designed to spread optimism and keep you comfortable through every season.\u003c\/p\u003e","brand":"LIFE IS GOOD","offers":[{"title":"S \/ GRANITE_GREEN","offer_id":52473577603391,"sku":"153536-GRANITE_GREEN-S","price":29.95,"currency_code":"USD","in_stock":true},{"title":"M \/ GRANITE_GREEN","offer_id":52473577636159,"sku":"153536-GRANITE_GREEN-M","price":29.95,"currency_code":"USD","in_stock":true},{"title":"L \/ GRANITE_GREEN","offer_id":52473577668927,"sku":"153536-GRANITE_GREEN-L","price":29.95,"currency_code":"USD","in_stock":true},{"title":"XL \/ GRANITE_GREEN","offer_id":52473577701695,"sku":"153536-GRANITE_GREEN-XL","price":29.95,"currency_code":"USD","in_stock":true},{"title":"2XL \/ GRANITE_GREEN","offer_id":52473577734463,"sku":"153536-GRANITE_GREEN-2XL","price":29.95,"currency_code":"USD","in_stock":true},{"title":"3XL \/ GRANITE_GREEN","offer_id":52473577767231,"sku":"153536-GRANITE_GREEN-3XL","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/256773_GRANITE_GREEN.jpg?v=1775169501"},{"product_id":"life-is-good-mens-eagle-moon-short-sleeve-crusher-t-shirt","title":"Life is Good Men's Eagle Moon Short Sleeve Crusher T-Shirt","description":"\u003ch2\u003eA serene tribute to the wild and the free\u003c\/h2\u003e\n\u003cp\u003eThe Life is Good Men's Eagle Moon Short Sleeve Crusher T-Shirt is the ultimate everyday essential, designed to feel like an old favorite from the very first wear. This shirt is crafted from USA-grown cotton that's been garment-washed for unparalleled softness and a relaxed, easy-going fit. The serene eagle with the moon behind it graphic serves as a peaceful reminder to appreciate the natural world, while the durable construction ensures it stands up to years of adventures. Breathable and classic, this tee is built to spread good vibes and stay comfortable all day long.\u003c\/p\u003e","brand":"LIFE IS GOOD","offers":[{"title":"S \/ MUSHROOM_BROWN","offer_id":52473611878719,"sku":"153376-MUSHROOM_BROWN-S","price":29.95,"currency_code":"USD","in_stock":true},{"title":"M \/ MUSHROOM_BROWN","offer_id":52473611911487,"sku":"153376-MUSHROOM_BROWN-M","price":29.95,"currency_code":"USD","in_stock":true},{"title":"L \/ MUSHROOM_BROWN","offer_id":52473611944255,"sku":"153376-MUSHROOM_BROWN-L","price":29.95,"currency_code":"USD","in_stock":true},{"title":"XL \/ MUSHROOM_BROWN","offer_id":52473611977023,"sku":"153376-MUSHROOM_BROWN-XL","price":29.95,"currency_code":"USD","in_stock":true},{"title":"2XL \/ MUSHROOM_BROWN","offer_id":52473612009791,"sku":"153376-MUSHROOM_BROWN-2XL","price":29.95,"currency_code":"USD","in_stock":true},{"title":"3XL \/ MUSHROOM_BROWN","offer_id":52473612042559,"sku":"153376-MUSHROOM_BROWN-3XL","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/256728_MUSHROOM_BROWN.jpg?v=1775830155"},{"product_id":"life-is-good-mens-wolf-moon-short-sleeve-crusher-t-shirt","title":"Life is Good Men's Wolf Moon Short Sleeve Crusher T-Shirt","description":"\u003ch2\u003eA soulful design for the midnight wanderer\u003c\/h2\u003e\n\u003cp\u003eLet your wild side free in the Life is Good Men's Wolf Moon Short Sleeve Crusher! Made from 100% USA-grown cotton, this shirt has been pre-washed to achieve its signature Crusher softness and a relaxed fit that barely skims the body. The striking wolf-with-a-moon-behind-it graphic captures a moment of wilderness wonder, making it the perfect choice for those who feel a connection to the great outdoors. Durable, breathable, and garment-washed to prevent shrinkage, this tee is as resilient as it is comfortable.\u003c\/p\u003e","brand":"LIFE IS GOOD","offers":[{"title":"S \/ MOSS_GREEN","offer_id":52473613451583,"sku":"153377-MOSS_GREEN-S","price":29.95,"currency_code":"USD","in_stock":true},{"title":"M \/ MOSS_GREEN","offer_id":52473613484351,"sku":"153377-MOSS_GREEN-M","price":29.95,"currency_code":"USD","in_stock":true},{"title":"L \/ MOSS_GREEN","offer_id":52473613517119,"sku":"153377-MOSS_GREEN-L","price":29.95,"currency_code":"USD","in_stock":true},{"title":"XL \/ MOSS_GREEN","offer_id":52473613549887,"sku":"153377-MOSS_GREEN-XL","price":29.95,"currency_code":"USD","in_stock":true},{"title":"2XL \/ MOSS_GREEN","offer_id":52473613582655,"sku":"153377-MOSS_GREEN-2XL","price":29.95,"currency_code":"USD","in_stock":true},{"title":"3XL \/ MOSS_GREEN","offer_id":52473613615423,"sku":"153377-MOSS_GREEN-3XL","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/256729_MOSS_GREEN_9807ec47-b50c-4784-bb4c-d19ba2f21a4f.jpg?v=1775830147"},{"product_id":"life-is-good-vintage-wordmark-stacked-chill-cap","title":"Life is Good Vintage Wordmark Stacked Chill Cap","description":"\u003ch2\u003eTimeless design crafted for years of optimism\u003c\/h2\u003e\n\u003cp\u003eThe Life is Good Vintage Wordmark Stacked Chill Cap is designed for those who value comfort as much as style. This hat is specially fabric-washed to achieve a soft, weathered look that feels like a long-time favorite from day one. Featuring a stacked \"Life is Good\" wordmark patch on the front, this cap offers a clean, classic aesthetic that pairs perfectly with any casual outfit. The unstructured, six-panel design ensures a low-profile fit that conforms to your head, while the breathable cotton twill keeps you cool during any outdoor activity.\u003c\/p\u003e","brand":"LIFE IS GOOD","offers":[{"title":"BIRCH_WHITE","offer_id":52473714377023,"sku":"154777-BIRCH_WHITE","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/256983_BIRCH_WHITE.jpg?v=1775163914"},{"product_id":"life-is-good-heart-chill-cap","title":"Life is Good Heart Chill Cap","description":"\u003ch2\u003eSimple, sweet \u0026amp; styled for everyday optimism\u003c\/h2\u003e\n\u003cp\u003eThe Life is Good Heart Chill Cap is the perfect blend of casual style and positive vibes. This hat is made from 100% cotton twill and has been specially fabric-washed to give it a soft, lived-in feel and a slightly weathered look. Featuring a clean, embroidered heart on the front, it offers a subtle yet powerful reminder to focus on the good. The unstructured, six-panel design provides a low-profile, \"chill\" fit that conforms comfortably to your head, making it an easy choice for sunny strolls, coffee runs, or weekend getaways.\u003c\/p\u003e","brand":"LIFE IS GOOD","offers":[{"title":"VIOLET_PURPLE","offer_id":52473715851583,"sku":"154781-VIOLET_PURPLE","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/256984_VIOLET_PURPLE_b05019d4-e42d-4cda-84ad-9ccef403a121.jpg?v=1775830123"},{"product_id":"life-is-good-three-stripe-flag-chill-cap","title":"Life is Good Three Stripe Flag Chill Cap","description":"\u003ch2\u003eA fresh, minimalist take on Americana style\u003c\/h2\u003e\n\u003cp\u003eThe Life is Good Three Stripe Flag Chill Cap offers a clean and modern way to show your patriotic spirit. Featuring a unique three-stripe flag embroidery on the front, this cap trades the traditional for a sleek, artistic aesthetic. It's crafted from 100% cotton twill and specially fabric-washed to achieve a soft, weathered feel that usually takes years to earn. The six-panel unstructured design provides a relaxed, low-profile fit that sits comfortably and stays put, whether you're on a morning hike or enjoying a backyard sunset.\u003c\/p\u003e","brand":"LIFE IS GOOD","offers":[{"title":"BIRCH_WHITE","offer_id":52473716834623,"sku":"154782-BIRCH_WHITE","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/256985_BIRCH_WHITE.jpg?v=1775163917"},{"product_id":"life-is-good-vintage-paw-chill-cap","title":"Life is Good Vintage Paw Chill Cap","description":"\u003ch2\u003eA high-five for your four-legged best friend\u003c\/h2\u003e\n\u003cp\u003eThe Life is Good Vintage Paw Chill Cap is the ultimate accessory for the dog lover who values comfort as much as their pup. This signature chill cap is crafted from 100% cotton twill and has been specially fabric-washed to give it that soft, weathered look that usually takes years to achieve. Featuring a simple, iconic embroidered paw print on the front, it’s a subtle nod to the joy our pets bring us. The six-panel unstructured design ensures a low-profile, relaxed fit that sits comfortably on your head, making it the perfect companion for trips to the park or morning coffee runs.\u003c\/p\u003e","brand":"LIFE IS GOOD","offers":[{"title":"SLATE_BLUE","offer_id":52473722831167,"sku":"154785-SLATE_BLUE","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/256990_SLATE_BLUE.jpg?v=1775163876"},{"product_id":"life-is-good-vintage-wordmark-stacked-chill-cap-1","title":"Life is Good Vintage Wordmark Stacked Chill Cap","description":"\u003ch2\u003eEveryday Comfort with Iconic Style\u003c\/h2\u003e\n\u003cp\u003eThe Life is Good Vintage Wordmark Stacked Chill Cap is a relaxed, unisex casual baseball cap featuring soft garment-washed cotton, an unstructured low-profile fit, an adjustable back closure, and a vintage stacked wordmark logo for comfortable, everyday wear. Designed for laid-back style, this Life is Good chill cap delivers breathable cotton construction and a broken-in feel that’s ideal for travel, outdoor activities, weekends, and daily errands. The curved brim offers light sun protection, while the adjustable strap provides a secure, customized fit for all-day comfort.\u003c\/p\u003e","brand":"LIFE IS GOOD","offers":[{"title":"SLATE_GRAY","offer_id":52473723158847,"sku":"140401-SLATE_GRAY","price":28.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/261841_SLATE_GRAY_8a58212b-3850-438a-8f2b-aad092f8d52d.jpg?v=1775795851"},{"product_id":"life-is-good-embroidered-daisy-chill-cap","title":"Life is Good Embroidered Daisy Chill Cap","description":"\u003ch2\u003ePetals of perfection\u003c\/h2\u003e\n\u003cp\u003ePut the petal to the metal in the Life is Good Embroidered Daisy Chill Cap, a laidback and unstructured cap that is perfect for on-the-go adventures! This excellent baseball cap is made from garment-washed 100% cotton that is unbelievably soft and comfortable, with an adjustable back for the perfect fit. The vibrant embroidery on the front features a daisy flower, a symbol of new beginnings and love. This hat is florally fantastic!\u003c\/p\u003e","brand":"LIFE IS GOOD","offers":[{"title":"GRANITE_GREEN","offer_id":52473726959935,"sku":"140404-GRANITE_GREEN","price":28.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/250747_GRANITE_GREEN_2169c40f-5a83-4d0d-a5c9-5a4ba7a162a2.jpg?v=1775830119"},{"product_id":"life-is-good-heart-chill-cap-1","title":"Life is Good Heart Chill Cap","description":"\u003ch2\u003eSpread the Love\u003c\/h2\u003e\n\u003cp\u003eThe Life is Good Heart Chill Cap is a relaxed, unisex casual baseball cap featuring soft garment-washed cotton, an unstructured low-profile fit, an adjustable back closure, and a cheerful heart graphic that delivers everyday comfort and feel-good style. Designed for laid-back wear, this Life is Good chill cap offers breathable cotton fabric with a broken-in feel that’s perfect for outdoor adventures, travel, weekends, and daily errands. The curved brim provides light sun protection, while the adjustable strap ensures a comfortable, customized fit for all-day wear.\u003c\/p\u003e","brand":"LIFE IS GOOD","offers":[{"title":"GLACIER_BLUE","offer_id":52473730236735,"sku":"140405-GLACIER_BLUE","price":28.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/261840_GLACIER_BLUE_85946790-b9ce-4152-afd6-33fefecf23bd.jpg?v=1775804771"},{"product_id":"vintage-life-is-good-chill-cap","title":"Vintage Life is Good Chill Cap","description":"\u003ch2\u003eRelaxed, Everyday Style\u003c\/h2\u003e\n\u003cp\u003eThis Vintage Life is Good Chill Cap is a classic unisex casual baseball cap featuring soft, garment-washed cotton, a relaxed unstructured fit, an adjustable back closure, and the iconic Life is Good logo for laid-back, everyday comfort. Designed for easygoing style, this vintage-inspired chill cap offers breathable cotton construction and a broken-in feel that’s perfect for travel, outdoor activities, weekend wear, or daily errands. The curved brim provides light sun protection, while the adjustable strap ensures a customized, comfortable fit for all-day wear.\u003c\/p\u003e","brand":"LIFE IS GOOD","offers":[{"title":"TRUE_BLACK","offer_id":52473739739455,"sku":"140410-TRUE_BLACK","price":28.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/261839_TRUE_BLACK.jpg?v=1775830122"},{"product_id":"life-is-good-pointer-dog-trucker-hat","title":"Life is Good Pointer Dog Trucker Hat","description":"\u003ch2\u003eClassic trucker style for the bird dog enthusiast\u003c\/h2\u003e\n\u003cp\u003eThe Life is Good Pointer Dog Trucker Hat is built for those who find their \"good\" in the field and on the trail. This cap combines a rugged cotton twill front with a breathable mesh back to keep you cool during active outdoor pursuits. Featuring a high-quality embroidered patch of a classic Pointer dog, it captures the spirit of the sporting life and the bond between hunter and hound. With an adjustable snapback and a pre-curved brim, this hat delivers a custom fit and a broken-in feel right from the start.\u003c\/p\u003e","brand":"LIFE IS GOOD","offers":[{"title":"MOSS_GREEN","offer_id":52473748029759,"sku":"154754-MOSS_GREEN","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/256988_MOSS_GREEN_fc8ce952-b6ed-406e-9c3d-6778b14dec73.jpg?v=1775163909"},{"product_id":"life-is-good-kids-vintage-oval-chill-cap","title":"Life is Good Kids' Vintage Oval Chill Cap","description":"\u003ch2\u003eLegendary softness for your little one’s daily adventures\u003c\/h2\u003e\n\u003cp\u003eThe Life is Good Kids' Vintage Oval Chill Cap brings the same broken-in comfort of the adult hats to the younger crowd. Made from 100% cotton twill, this cap is specially fabric-washed to ensure it feels soft and familiar from the very first wear. The six-panel unstructured design provides a low-profile, relaxed fit that stays comfortable through playground sprints and backyard explorations. Featuring the classic Life is Good oval patch on the front, it’s a timeless accessory built to handle the energy of active kids while keeping the vibes positive.\u003c\/p\u003e","brand":"LIFE IS GOOD","offers":[{"title":"S\/M \/ GRANITE_GREEN","offer_id":52473756123455,"sku":"154434-GRANITE_GREEN-S\/M","price":19.95,"currency_code":"USD","in_stock":true},{"title":"L\/XL \/ GRANITE_GREEN","offer_id":52473756156223,"sku":"154434-GRANITE_GREEN-L\/XL","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/256994_GRANITE_GREEN.jpg?v=1775830132"},{"product_id":"life-is-good-kids-fierce-alligator-short-sleeve-crusher-t-shirt","title":"Life is Good Kids' Fierce Alligator Short Sleeve Crusher T-Shirt","description":"\u003ch2\u003eLegendary softness for your little explorer\u003c\/h2\u003e\n\u003cp\u003eThe Life is Good Kids' Fierce Alligator Short Sleeve Crusher T-Shirt is the ultimate everyday tee for active kids who play hard. Made from the same 100% USA-grown cotton as the adult version, this shirt has been pre-washed to ensure it’s the softest thing in their drawer from day one. The playful alligator graphic adds a boost of confidence to any outfit, while the classic fit provides plenty of room for climbing, jumping, and running. Garment-washed for extra comfort and durability, this tee is designed to hold its shape and spread good vibes through every wash and wear.\u003c\/p\u003e","brand":"LIFE IS GOOD","offers":[{"title":"XS \/ GRANITE_GREEN","offer_id":52473794756927,"sku":"153877-GRANITE_GREEN-XS","price":16.95,"currency_code":"USD","in_stock":true},{"title":"S \/ GRANITE_GREEN","offer_id":52473794789695,"sku":"153877-GRANITE_GREEN-S","price":16.95,"currency_code":"USD","in_stock":true},{"title":"M \/ GRANITE_GREEN","offer_id":52473794822463,"sku":"153877-GRANITE_GREEN-M","price":16.95,"currency_code":"USD","in_stock":true},{"title":"L \/ GRANITE_GREEN","offer_id":52473794855231,"sku":"153877-GRANITE_GREEN-L","price":16.95,"currency_code":"USD","in_stock":true},{"title":"XL \/ GRANITE_GREEN","offer_id":52473794887999,"sku":"153877-GRANITE_GREEN-XL","price":16.95,"currency_code":"USD","in_stock":true},{"title":"2XL \/ GRANITE_GREEN","offer_id":52473794920767,"sku":"153877-GRANITE_GREEN-2XL","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/256899_GRANITE_GREEN_5342b975-3b5e-4535-b062-47f17df8b884.jpg?v=1775830096"},{"product_id":"life-is-good-kids-unicorn-and-flowers-short-sleeve-crusher-t-shirt","title":"Life is Good Kids' Unicorn and Flowers Short Sleeve Crusher T-Shirt","description":"\u003ch2\u003eA whimsical design that blooms with optimism\u003c\/h2\u003e\n\u003cp\u003eThe Life is Good Kids' Unicorn and Flowers Short Sleeve Crusher T-Shirt is designed to keep up with the biggest imaginations and the busiest playdays. Crafted from 100% USA-grown cotton, this tee undergoes a signature process to achieve a crushed softness that feels like an old favorite right away. The enchanting unicorn and floral graphic add a splash of color and joy to any outfit, while the classic fit ensures total freedom of movement. 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