{"title":"Fjällräven","description":"\u003cp class=\"MsoNormal\"\u003eIn the 1950s, 14-year-old Åke Nordin spent lots of time outdoors in Northern Sweden. The backpack he carried just didn't measure up to his adventures, so he set out to make a better one - one that could carry more weight and would evenly distribute it to make it more comfortable. His innovative wooden frame caught on quickly, and in 1960 Fjällräven became the first company to make and distribute framed backpacks.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFjällräven means arctic fox in Swedish. The name of the company honors a highly adaptable predator that lives in the Swedish mountains under unbelievably harsh conditions. The company supports efforts to save this beautiful creature that is at risk of extinction.\u003c\/p\u003e","products":[{"product_id":"high-coast-totepack","title":"Fjällräven High Coast Totepack","description":"\u003ch2\u003eTote from mountains to coasts\u003c\/h2\u003e\n\u003cp\u003eThe High Coast Totepack from Fjällräven is crafted for a lifetime of use with a wide range of versatility and function. This totepack is made from recycled polyimide material with a Bergshell-reinforced base to give you rugged durability day in and day out for everyday life and travel. Sling it over your shoulder, use it as a backpack, or grab it by the handles, the High Coast offers numerous ways to carry your essentials and other gear. The main compartment has a computer pocket with a padded base and a small zippered pocket for valuables. The zippered front pocket and open side pockets a great for grab-and-go items. From daily commutes to weekend adventures, the High Coast Totepack is built to have your back wherever you need it!\u003c\/p\u003e","brand":"FJALL RAVEN","offers":[{"title":"ONE \/ 623_MOUNTAIN_GREEN","offer_id":52473703268671,"sku":"F23225-623_MOUNTAIN_GREEN-ONE","price":90.0,"currency_code":"USD","in_stock":true},{"title":"ONE \/ 424_BLACKBERRY","offer_id":52473703301439,"sku":"F23225-424_BLACKBERRY-ONE","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/250876_623_MOUNTAIN_GREEN.jpg?v=1775830146"},{"product_id":"high-coast-pocket-pack","title":"Fjällräven High Coast Pocket Pack","description":"\u003ch2\u003eA High Coast of Convenience!\u003c\/h2\u003e\n\u003cp\u003eKeep your essentials close and convenient with the amazing High Coast Pocket Pack from Fjällräven. This small bag is made from water-resistant, recycled nylon and is crafted for daily commutes, travel, and adventures. The adjustable shoulder strap is designed to attach to multiple points for a custom, just-right fit. The zippered main compartment has an internal mesh pocket for a passport, phone, wallet, and other necessities. The front pocket is big enough for small knick-knacks, chapstick, or other useful treasures. Personalized to fit your function, the High Coast Pocket Pack is small yet mighty!\u003c\/p\u003e","brand":"FJALL RAVEN","offers":[{"title":"ONE \/ 550_BLACK","offer_id":52473706381631,"sku":"F23226-550_BLACK-ONE","price":35.0,"currency_code":"USD","in_stock":true},{"title":"ONE \/ 543_DAWN_BLUE","offer_id":52473706414399,"sku":"F23226-543_DAWN_BLUE-ONE","price":35.0,"currency_code":"USD","in_stock":true},{"title":"ONE \/ 623_MOUNTAIN_GREEN","offer_id":52473706447167,"sku":"F23226-623_MOUNTAIN_GREEN-ONE","price":35.0,"currency_code":"USD","in_stock":true},{"title":"ONE \/ 016_SHARK_GREY","offer_id":52473706479935,"sku":"F23226-016_SHARK_GREY-ONE","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/250879_550_BLACK_d4c2421d-cac8-409d-b06d-cadba83b2c45.jpg?v=1775172231"},{"product_id":"high-coast-crossbody-bag","title":"Fjällräven High Coast Crossbody Bag","description":"\u003ch2\u003eVersatility across the board\u003c\/h2\u003e\n\u003cp\u003eThe High Coast Crossbody Bag from Fjällräven is a lightweight and ultra-functional crossbody bag that can be used for everyday adventures to worldwide travels. It is produced without PFCs and made for a lifetime of sustainable use. The padded, adjustable cross-body strap can easily be removed, which means it can also be used as a gear bag or toiletry bag. This bag features a zippered front pocket and an interior pocket with a key hook to keep your daily essentials secure. It is also equipped with two interior mesh sleeves for extra organization. The High Coast Crossbody is a simple and versatile way to carry all your essentials.\u003c\/p\u003e","brand":"FJALL RAVEN","offers":[{"title":"ONE \/ 550_BLACK","offer_id":52473708839231,"sku":"F23227-550_BLACK-ONE","price":50.0,"currency_code":"USD","in_stock":true},{"title":"ONE \/ 543_DAWN_BLUE","offer_id":52473708871999,"sku":"F23227-543_DAWN_BLUE-ONE","price":50.0,"currency_code":"USD","in_stock":true},{"title":"ONE \/ 623_MOUNTAIN_GREEN","offer_id":52473708904767,"sku":"F23227-623_MOUNTAIN_GREEN-ONE","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/250877_550_BLACK_8f869a63-6b91-408a-a331-f8a3a5b6e822.jpg?v=1775172233"},{"product_id":"fjallraven-abisko-hike-foldsack-backpack","title":"Fjällräven Abisko Hike Foldsack Backpack","description":"\u003ch2\u003eA trusty hiking sack\u003c\/h2\u003e\n\u003cp\u003eThe Abisko Hike Foldsack Backpack from Fjällräven is a versatile and lightweight 25L backpack, perfect for day hikes and traveling. Made from 100% recycled nylon, this backpack has a fold-over, zippered closure that is secured with a plastic side release buckle. The fold-over closure is easy to use and can provide 4-5 liters of extra pack space or a spot to secure a sleeping mat or other longer items. There is a zippered pocket hidden under the fold. Fixed back panel system with ventilating air mesh on the back and shoulder straps; the adjustable chest strap and hip strap are both removable. Sleeve pocket and zippered pocket inside and two oversized side pockets on the outside. Attachment on the front for a hiking pole or ice axe. Bungy cord on the front panel. If you’re looking for a highly functional backpack then look no further. Abisko Hike Foldsack has got all the functionality needed for everyday outdoor life.\u003c\/p\u003e  \u003cinvalidtag src\u003e\u003c\/invalidtag\u003e","brand":"FJALL RAVEN","offers":[{"title":"NAVY","offer_id":52473935036735,"sku":"F27222-NAVY","price":135.0,"currency_code":"USD","in_stock":true},{"title":"TERRACOTTA_BROWN","offer_id":52473935069503,"sku":"F27222-TERRACOTTA_BROWN","price":135.0,"currency_code":"USD","in_stock":true},{"title":"PATINA_GREEN","offer_id":52473935102271,"sku":"F27222-PATINA_GREEN","price":135.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/225676_TERRACOTTA_BROWN_alt2.jpg?v=1776434824"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/collections\/FJALLRAVEN-BRAND-PAGE-20260406.jpg?v=1774975059","url":"https:\/\/www.mastgeneralstore.com\/collections\/fjall-raven.oembed","provider":"Mast General Store","version":"1.0","type":"link"}