{"title":"BUFF","description":"\u003cp class=\"MsoNormal\"\u003eFounded in 1991, BUFF is an innovative piece of headwear. When looking for a solution to keep his head and neck protected on cross-country motorcycle rides through the Pyrenees, Joan Rojas, BUFF’s founder, used his knowledge of tubular knitting and access to a family textile mill to craft the first generation of the iconic BUFF.\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe company continues to innovate with new materials to keep you warm, cool, protected from the sun, and comfortable no matter what your adventure.\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003e\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/collections\/BUFF-BRAND-PAGE-20260406.jpg?v=1774973302","url":"https:\/\/www.mastgeneralstore.com\/collections\/buff.oembed","provider":"Mast General Store","version":"1.0","type":"link"}