{"title":"All Products","description":"\u003cp\u003eThe entire Mast General Store online product catalog.\u003c\/p\u003e","products":[{"product_id":"digital-gift-card","title":"Digital Gift Card - Up to 24 Hours for Delivery","description":"\u003cp\u003e\u003cem\u003ePlease Note:\u003c\/em\u003e For security purposes, final payment approval and email delivery may take up to 24 hours. When approved, the recipient will receive an email with your message, card number and PIN. You will receive a confirmation email of exactly what you sent to the recipient. \u003c\/p\u003e","brand":"Mast General Store","offers":[{"title":"$25","offer_id":52216850186559,"sku":"GIVEX_GIFT_CARD","price":25.0,"currency_code":"USD","in_stock":true},{"title":"$50","offer_id":52216850219327,"sku":"GIVEX_GIFT_CARD","price":50.0,"currency_code":"USD","in_stock":true},{"title":"$100","offer_id":52216850252095,"sku":"GIVEX_GIFT_CARD","price":100.0,"currency_code":"USD","in_stock":true},{"title":"$250","offer_id":52216850284863,"sku":"GIVEX_GIFT_CARD","price":250.0,"currency_code":"USD","in_stock":true},{"title":"$500","offer_id":52216850317631,"sku":"GIVEX_GIFT_CARD","price":500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/110539_default_28e81f07-e2ef-4bf7-aa61-4cdd6936828a.jpg?v=1774643971"},{"product_id":"insulated-wide-mouth-bottle-40-ounce","title":"Hydro Flask Insulated Wide Mouth Bottle - 40 Ounce","description":"\u003ch2\u003eall-day hydration\u003c\/h2\u003e\n\u003cp\u003eLet's face it, we love toting around our bottles — big or small, we like 'em all. Here's one Hydro Flask you'll never want to leave home without, the 40-ounce Insulated Wide Mouth. Crafted from 18\/8 stainless steel, this double-wall insulated bottle keeps liquids cold for 24 hours and hot for 12 hours without sweating on the outside. The durable construction is great for traveling or camping and holds up to the rigors of everyday use. Fitting most backcountry water filters, you can stay hydrated with this rugged bottle no matter what the day has in store.\u003c\/p\u003e","brand":"HYDRO FLASK","offers":[{"title":"AGAVE","offer_id":52230169264447,"sku":"W40BTS_NEW-AGAVE","price":1.0,"currency_code":"USD","in_stock":false},{"title":"DEW","offer_id":52230169297215,"sku":"W40BTS_NEW-DEW","price":1.0,"currency_code":"USD","in_stock":false},{"title":"FIR","offer_id":52230169329983,"sku":"W40BTS_NEW-FIR","price":1.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/206305_AGAVE.jpg?v=1770636088"},{"product_id":"appalachian-trail-guide-to-southwest-virginia-book-maps-set","title":"The Mountaineers Books Appalachian Trail Guide to Southwest Virginia Book \u0026 Maps Set","description":"\u003ch2\u003eAdventure Confident \u0026amp; Prepared\u003c\/h2\u003e\n\u003cp\u003eThe Southwest Virginia stretch of the Appalachian Trail covers 170.5 miles from Pearisburg on the New River to the Tennessee state line south of Damascus, primarily through the George Washington-Jefferson National Forests and including the Mount Rodgers Recreational Area in one guidebook and four maps on two sheets. The pocket-sized planning guide contains background and interpretive information, points of interest, general advice, shelters, water sources, and road crossings. The omnidirectional format allows you to see where you are whether southbound or northbound. Each map is focused on the Appalachian Trail and overlaps with the neighboring maps. The surrounding area, out to about three miles, and additional side trails are also included. An easy-to-use elevation profile shows ups and downs and the distance to the next campsite or shelter, side trails, and water sources. For added interest, maps indicate federal or state lands, road crossings, waterfalls, and scenic areas.\u003c\/p\u003e","brand":"THE MOUNTAINEERS BOOKS","offers":[{"title":"Default Title","offer_id":52425058287935,"sku":"#109","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/196194_alt1_691277ec-7102-468e-98d1-df6821b53268.jpg?v=1775828178"},{"product_id":"classic-sd-knife","title":"Swiss Army Brand Classic SD Knife","description":"\u003ch2\u003eYou'll Carry it Forever\u003c\/h2\u003e\n\u003cp\u003eThe Classic SD Knife is a Swiss Army Knife that fits your every need. The workhorse of a small EDC tool, this knife is great to have handy and close. The Classic SD in Red is versatile, functional, and makes a great gift.\u003c\/p\u003e","brand":"SWISS ARMY BRANDS IN","offers":[{"title":"RED","offer_id":52459975639359,"sku":"0.6223-RED","price":24.0,"currency_code":"USD","in_stock":true},{"title":"BLACK","offer_id":52429821313343,"sku":"0.6223-BLACK","price":24.0,"currency_code":"USD","in_stock":true},{"title":"GREEN","offer_id":52459163386175,"sku":"0.6223-GREEN","price":24.0,"currency_code":"USD","in_stock":true},{"title":"PINK_TRANSLUCENT","offer_id":52459975672127,"sku":"0.6223-PINK_TRANSLUCENT","price":24.0,"currency_code":"USD","in_stock":true},{"title":"CHERRY_BLOSSOM","offer_id":52429821346111,"sku":"0.6223-CHERRY_BLOSSOM","price":24.0,"currency_code":"USD","in_stock":true},{"title":"DEEP_OCEAN","offer_id":52459975704895,"sku":"0.6223-DEEP_OCEAN","price":24.0,"currency_code":"USD","in_stock":true},{"title":"FALLING_SNOW","offer_id":52459975737663,"sku":"0.6223-FALLING_SNOW","price":24.0,"currency_code":"USD","in_stock":true},{"title":"SUNNY_SIDE","offer_id":52459975770431,"sku":"0.6223-SUNNY_SIDE","price":24.0,"currency_code":"USD","in_stock":true},{"title":"MANGO_TANGO","offer_id":52459975803199,"sku":"0.6223-MANGO_TANGO","price":24.0,"currency_code":"USD","in_stock":false},{"title":"GREY_TRANSLUCENT","offer_id":52459975835967,"sku":"0.6223-GREY_TRANSLUCENT","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/206398_RED.jpg?v=1775665519"},{"product_id":"rescue-tool","title":"Swiss Army Brand Rescue Tool","description":"\u003ch2\u003eIn a pinch\u003c\/h2\u003e\n\u003cp\u003eWith years of design and dedication to function, the Rescue Tool from Swiss Army Knife is rooted in reliability and durable dependability when you need it most. It features thirteen tools in one device to be prepared and ready for the situation at hand. From a serrated blade to a shatterproof glass saw, screwdrivers to seatbelt cutters, and of course, the trusty tweezers and toothpick, this tool has the versatility to assist when you need it. Hopefully, this is a tool you'll never need to use, but when every second counts, you can count on the Rescue Tool!\u003c\/p\u003e","brand":"SWISS ARMY BRANDS IN","offers":[{"title":"BLACK","offer_id":52429921222975,"sku":"0.8623-BLACK","price":115.0,"currency_code":"USD","in_stock":true},{"title":"YELLOW","offer_id":52429921255743,"sku":"0.8623-YELLOW","price":115.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/245036_BLACK_514fbeb9-37f8-4aed-91c8-2722d371c4b8.jpg?v=1775665517"},{"product_id":"north-carolina-home-state-coaster-set","title":"Counter Art North Carolina Home State Coaster Set","description":"\u003ch2\u003eHome sweet home is in NC\u003c\/h2\u003e\n\u003cp\u003ePut your love and support for the great state of North Carolina, and your favorite coffee table, on full display with the North Carolina Home State Coaster Set from Counter Art. This set of absorbent coasters is made from natural stoneware for absorbing drips and condensation and includes a cork backing to prevent scratches on your furniture. 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Ideal for outdoor enthusiasts, hikers, campers, and travelers, this water-resistant repellent is a must-have for any adventure.\u003c\/p\u003e","brand":"ADVENTURE MEDICAL KI","offers":[{"title":"Default Title","offer_id":52459804655935,"sku":"006_7070","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/633_default.jpg?v=1775789489"},{"product_id":"mini-lite-brite-toy","title":"Basic Fun Mini Lite Brite Toy","description":"\u003ch2\u003eLight up your art\u003c\/h2\u003e\n\u003cp\u003eEveryone’s favorite Lite-Brite – now in a mobile miniature form! The Basic Fun Mini Lite Brite has all the creative possibilities of the original, packed into a 3-inch board. Beat boredom and explore creativity with a no-mess outlet to create beautiful pictures. Kids can follow the design templates or create their own light-up designs with multi-colored pegs.\u003cbr\u003e\u003c\/p\u003e","brand":"BASIC FUN","offers":[{"title":"Default Title","offer_id":52459804721471,"sku":"02435","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/220384_alt1_56af69ea-d79c-47f3-b3fe-2c167489f2ef.jpg?v=1775762452"},{"product_id":"asheville-bear-sticker","title":"Sprouted Scribbles Asheville Bear Sticker","description":"\u003ch2\u003eAsheville Bears Mentioning\u003c\/h2\u003e\n\u003cp\u003eThe Asheville Bear Sticker from Sprouted Scribbles is a durable vinyl sticker that will look fantastic on your water bottle, laptop, or anywhere that needs some love. 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A little dab goes a long way. The Taylor of Old Bond Street Creams use a hot pour method and are sold by weight. It is quite normal for creams made in such a way to have irregular cavity structures and for their surfaces to not be completely smooth. This does not affect the quality of the cream and should not be considered a flaw.\u003c\/p\u003e","brand":"TAYLOR OF OLD BOND STREET","offers":[{"title":"Default Title","offer_id":52459804787007,"sku":"01001","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/103756_alt1_138adeab-a656-4aa5-94fb-fc18b77000ac.jpg?v=1775792236"},{"product_id":"south-carolina-home-state-coaster-set","title":"Counter Art South Carolina Home State Coaster Set","description":"\u003ch2\u003eHome sweet home is in SC\u003c\/h2\u003e\n\u003cp\u003ePut your love and support for the great state of South Carolina, and your favorite coffee table, on full display with the South Carolina Home State Coaster Set from Counter Art. This set of absorbent coasters is made from natural stoneware for absorbing drips and condensation and includes a cork backing to prevent scratches on your furniture. 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Weighing in at just 0.7 ounces, it won't weigh you down, but it will provide peace of mind on your next adventure.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cem\u003eWhy we like it:\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"This medical kit gives you a lot of options with the advantage of a waterproof case that protects your supplies in the event of a splash or a dunk. No soggy Band-Aids. This kit has a lot of the essentials including several medicines ranging from After Bite to aspirin, and moleskins to protect against blisters. One of the most useful items for me has been the ace bandage that is reusable. If you're looking for a comprehensive medical kit for overnight trips you need look no further.\" \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e— Nicholas, Mast General Store Columbia, SC \u003c\/em\u003e\u003c\/p\u003e","brand":"ADVENTURE MEDICAL KI","offers":[{"title":"Default Title","offer_id":52459804852543,"sku":"0125_0391","price":42.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/620_default_b881c4b5-820c-4cc6-988c-0c38f90e2517.jpg?v=1775164615"},{"product_id":"259-haxby-knife","title":"Buck Knives 259 Haxby Knife","description":"\u003ch2\u003eBeautiful, bold, and built tough!\u003c\/h2\u003e\n\u003cp\u003eThe Buck Knives 259 Haxby Knife is beautiful, bold, and built tough. This folding knife is a great option for EDC enthusiasts looking for a sturdy knife with reliable utility functions. The drop point blade is made from 8Cr steel with a full-length flat grind with a liner lock mechanism for safety. The handle is crafted from black carbon fiber to offer a secure grip that is both lightweight and tough. The 259 Haxby Knife highlights a sleek and durable design that is tried and true!\u003c\/p\u003e","brand":"BUCK KNIVES","offers":[{"title":"Default Title","offer_id":52459804885311,"sku":"0259CFS","price":48.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/244041_default.jpg?v=1775778696"},{"product_id":"kihon-assisted-od-folding-knife","title":"Boker Kihon Assisted OD Folding Knife","description":"\u003ch2\u003eEveryday durability\u003c\/h2\u003e\n\u003cp\u003eWith the design of the \u003cspan\u003eBöker \u003c\/span\u003eKihon Assisted OD Folding Knife, the American custom knifemaker Lucas Burnley channels the idea of the Japanese Kihon. The term originally encompasses the fundamentals and basic techniques of Japanese martial arts, which Burnley implements down-to-earth in solid everyday knives. This knife's features and straightforward design bear witness to its high practical suitability and give it an ideal basis for everyday cutting work. The ball-bearing Harpoon blade made of D2 has a dark stonewash finish and opens with spring support via a flipper or thumb stud. The stainless steel Framelock, also with a dark stonewash finish, reliably secures the blade and is also equipped with a Hinderer Lock-Stop. The non-slip handle is covered with textured G10 on the front and is comfortable to hold. Gold-colored anodized rings around the blade axis screw and the handle screw set offer clean, decorative accents. Stop into your nearby Mast General Store's Knife Shop and see the beauty and function of this amazing knife for yourself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"BOKER","offers":[{"title":"Default Title","offer_id":52459804918079,"sku":"01BO164","price":123.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/214922_default.jpg?v=1775665361"},{"product_id":"pumpkin-harvest-s12-mixing-bowl","title":"Mason Cash Pumpkin Harvest S12 Mixing Bowl","description":"\u003ch2\u003eAutumnally Adorable\u003c\/h2\u003e\n\u003cp\u003eAdd some autumnal whimsy to your kitchen with the gorgeous Pumpkin Harvest S12 Mixing Bowl from Mason Cash! Made from earthenware, this delightful mixing bowl is light enough to hold with one arm but sturdy enough to stay put on your countertop. The embossed details around the edges feature beautiful fall-inspired designs, such as pumpkins and leaves, against a rich pumpkin orange. This handsome and high-quality mixing bowl will elevate your cooking experience!\u003c\/p\u003e","brand":"MASON CASH","offers":[{"title":"Default Title","offer_id":52459805016383,"sku":"0218627U","price":54.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/259831_default.jpg?v=1775667175"},{"product_id":"lavender-shaving-cream","title":"Taylor of Old Bond Street Lavender Shaving Cream","description":"\u003ch2\u003eYou'll love the scent\u003c\/h2\u003e\n\u003cp\u003eThe Lavender Shaving Cream is a classic floral fragrance with essential lavender oil, this luxurious shaving cream creates a rich and high-quality lather to ensure the perfect shave. The luxurious shaving cream creates a rich foam for maximum shaving comfort, leaving the skin hydrated throughout the day. It is glycerin-based for unmatched slickness and contains coconut acid for a rich lather. A little dab goes a long way. The Taylor of Old Bond Street Creams use a hot pour method and are sold by weight. It is quite normal for creams made in such a way to have irregular cavity structures and for their surfaces to not be completely smooth. This does not affect the quality of the cream and should not be considered a flaw. Shaving Creams from Taylor of Old Bond Street have been a classic for over 150 years.\u003c\/p\u003e","brand":"TAYLOR OF OLD BOND STREET","offers":[{"title":"Default Title","offer_id":52459804983615,"sku":"01003","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/179342_alt1_744df39b-858f-4d6d-9dd1-710de83d2ff8.jpg?v=1775792237"},{"product_id":"tennessee-home-state-coaster-set","title":"Counter Art Tennessee Home State Coaster Set","description":"\u003ch2\u003eHome sweet home is in TN\u003c\/h2\u003e\n\u003cp\u003ePut your love and support for the great state of Tennessee, and your favorite coffee table, on full display with the Tennessee Home State Coaster Set from Counter Art. This set of absorbent coasters is made from natural stoneware for absorbing drips and condensation and includes a cork backing to prevent scratches on your furniture. Besides being so useful, each coaster features a colorful image of the state of Tennessee and some of its well-known wonders. \u003c\/p\u003e","brand":"COUNTER ART","offers":[{"title":"Default Title","offer_id":52459805049151,"sku":"01_03064","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/241797_default.jpg?v=1775663453"},{"product_id":"kwaiken-air-g10-knife","title":"Boker Kwaiken Air G10 Knife","description":"\u003ch2\u003eSlim \u0026amp; Sophisticated\u003c\/h2\u003e\n\u003cp\u003eReach for the \u003cspan\u003eBöker \u003c\/span\u003eKwaiken Air G10 Knife that has incredible quality every time you use it. You'll love this sturdy, practical pocket knife! Perfect for everyday tasks and carrying this beautiful blade is wonderfully lightweight without sacrificing strength. The flipper provides intuitive operation and additional safety, while the Linerlock securely locks the ball-bearing blade in place. Tactical and elegant, this knife will be a faithful companion.\u003c\/p\u003e","brand":"BOKER","offers":[{"title":"Default Title","offer_id":52459805114687,"sku":"01BO167","price":138.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/214913_default.jpg?v=1775665347"},{"product_id":"asheville-pine-tree-sticker","title":"Sprouted Scribbles Asheville Pine Tree Sticker","description":"\u003ch2\u003ePining For Asheville\u003c\/h2\u003e\n\u003cp\u003eAs steadfast as an old-growth pine, you can rely on Asheville to be full of natural beauty! The Asheville Pine Tree Sticker from Sprouted Scribbles is a durable vinyl sticker that will look fantastic on your water bottle, laptop, or anywhere that needs some love. This vibrant sticker is made in the USA to give any space a pop of personality!\u003c\/p\u003e","brand":"SPROUTED SCRIBBLES","offers":[{"title":"Default Title","offer_id":52459805147455,"sku":"022B","price":4.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/189187_default_6eaedf41-9ab6-4ff1-941b-d9498af9d7d7.jpg?v=1775804658"},{"product_id":"ultralight-watertight-medical-kit-0-3","title":"Adventure Medical Kits Ultralight \u0026 Watertight Medical Kit - 0.3","description":"\u003ch2\u003ebe prepared for the unexpected\u003c\/h2\u003e\n\u003cp\u003eThe Adventure Medical Kits Ultralight \/ Watertight Medical Kit series features proprietary DryFlex bags for the ultimate in ultralight, waterproof medical storage. It's ideal for the multi-sport athlete that refuses to be let down or weighed down by his or her gear. From cleaning wounds and dressing blisters to treating muscle aches, pains, and symptoms of allergic reactions, the Ultralight \u0026amp; Watertight Medical Kit packs a lot of first aid in a little space.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cem\u003eWhy we love it:\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"I take this with me each time I take a day trip on my kayak. It's small enough to fit into my 2-liter dry sack and it has the small first aid essentials you could need while you are out.\" \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e— Tamera, Mast General Store - Knoxville, NC\u003c\/em\u003e\u003c\/p\u003e","brand":"ADVENTURE MEDICAL KI","offers":[{"title":"Default Title","offer_id":52459805180223,"sku":"0125_0397","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/7237\/4079\/files\/66144_default_b8276453-a19d-4507-9680-8524d39a9d8f.jpg?v=1775804661"},{"product_id":"almond-shaving-cream","title":"Taylor of Old Bond Street Almond Shaving Cream","description":"\u003ch2\u003eclean and clear\u003c\/h2\u003e\n\u003cp\u003eThe Almond Shaving Cream is a rich and sweetly scented shaving cream that creates a uniquely smooth and creamy lather for a better shave. Shaving Creams from Taylor of Old Bond Street have been a classic for over 150 years. 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