The mayor of nearby Banner Elk is quoted at a celebration of the E.T. & W.N.C Railroad finally making its way to Boone in 1918…"I remember when the only way a person could get to Boone was to be born there." Tweetsie, as she was known to the locals, opened up a whole new world for the town.
Daniel Boone, the town’s namesake, used a series of hunting cabins in the area as he was exploring and blazing a trail for others to follow across the mountain in the 1700s. You can still experience the time of ol’ Dan’l in the cabins at the Hickory Ridge Living History Museum.
The Mast Store in Downtown Boone resides in two buildings constructed in the early years of the 20th century. Many a memory was made and shared in the old Hunt’s Department Store, which is the main part of the Boone location. Its Y-shaped staircase has carried thousands of footsteps upstairs to find overalls and footwear. Today, it’s hard to find the old drain pipes for the sinks in the beauty shop once located inside, but what you will find is eager people ready to help you locate just what you are looking for and to share some helpful hints along the way.
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Fall Trends Feature Denim & Bold Colors
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Temperatures are moderating a bit after a blistering July. That’s a sure sign that fall is on the way, along with a new wave of fashion trends to embrace the new season. Checking the trends, we’ll see a continuation of some of summer’s general tendencies with a heavy dose of time travel. If you are thinking Back to the Future you’d be in the right decade. Here’s a look at what’s on the runway and what you’ll see featured on our creaking floors. -
What's It Like at a Photo Shoot?
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Mast Store’s ads have changed over the years. From the text-only representations from the 1920s and 1940s to the image-rich digital and print advertisements you see today, they are still tasked with communicating a message and sharing our values. We’re going to pull back the curtain, just a little, to give you a glimpse of what happens at a photo shoot. -
We're KEEN on That!
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According to the MacMillan Dictionary, to be “keen” on something is to be interested in something and enjoying it, especially an activity that you do often. This year, we are keen on helping KEEN celebrate its 15th year of innovation and adventures. As a brand born to get people outdoors, KEEN started its journey by asking “Can a sandal also protect your toes?” In 2003, the answer was a resounding “yes,” and the KEEN Newport was born. Millions of adventures later, KEEN is taking its business to new heights with UNEEK options and an ever-expanding line of shoes to allow you to lead the hybrid life. -
Celebrating Made in USA
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July seems like the perfect time to take a look at items made in the USA. Of course, there are many factors that are considered when adding new products to our shelves, but Mast Store’s buying directive is to look in the local and regional area first, then broaden to national and international sources. Right now, our product mix is 20% Made in the USA, including foods, candy, socks and footwear, home goods, and clothing.
