Plan Your visit

Roanoke grew into a city so fast that it was given the moniker "Magic City." Sitting at a gap in the Blue Ridge Mountains, it is embraced by some of the oldest mountains in the world and has become a mecca for outdoor enthusiasts. No matter what your interests - live music, beautiful scenery, one of the oldest outdoor markets in the state - you'll find it in Roanoke. 


Downtown Roanoke
213 Market Street, 2nd Floor
Roanoke, VA 24011
Phone: 540-342-2028

Downtown Roanoke, Inc. is the collective voice of Downtown Roanoke businesses, organizations, residents, and stakeholders. This group helps form policy, public opinion, and carries the obligation of guiding Downtown Roanoke into a productive and inclusive story of success. You; can find events, parks, places to live, and transportation.

Information on Downtown Roanoke Parking


Visit Virginia's Blue Ridge
101 Shenandoah Avenue NE
Roanoke, VA 24016
Phone: 540-342-6025

Visit Virginia’s Blue Ridge is here to help tell the story of Virginia’s beautiful and storied Blue Ridge region. They can help with travel recommendations, accommodations, or simple questions like where to eat when you get here.


Virginia Travel and Tourism
For more information on where to go, what to do, and where to stay across the whole commonwealth of Virginia, visit Virginia Travel and Tourism online at You can request a travel guide, sign up for e-mail updates, and plan your itinerary there. Remember, Virginia is for Lovers.


things to do

The Blue Ridge Parkway
The Blue Ridge Parkway is known as "America's Favorite Scenic Drive," with the Virginia portion running through the George Washington and Jefferson National Forests and passed rolling pastures and mountain farms. This 469-mile ribbon of highway is one of the most visited of our National Parks. Its scenery is unsurpassed, and the roadside parks along the way make interesting stops to picnic, hike, or camp. The National Park Service website is HERE and is where you'll find information about road and facility closures. 


Carvins Cove 
As the second largest municipal park in the United States, Carvins Cove boasts 12,000 acres of forest and nearly 60 miles of mountain biking trails, including cross country singletrack, free ride downhill trails, and extensive fire roads. It's earned a reputation as one of the premier spots for mountain biking in the country.


Mill Mountain Park
It's only a 3-mile ride from Downtown Roanoke to the epic trails located atop Mill Mountain. The park features over 10 miles of primarily intermediate and advanced trails, as well as numerous other local attractions like picnic areas, the Discovery Center and Wildflower Gardens, and the Mill Mountain Zoo. 


The Roanoke Star
An iconic symbol of Virginia's Blue Ridge and a must-see spot when visiting the region, the star was a part of a Christmas promotion by the Roanoke Merchants Association in 1949. The star sits perched atop Mill Mountain and overlooks the surrounding valley and Blue Ridge Mountains, serving as a beacon and welcoming sign to visitors. It is illuminated every night. As the largest, free-standing, man-made, illuminated star in the world, the Roanoke Star is one of the most photographed attractions in the area and the scenic overlook at the base of the structure is a popular stop for an incredible view of the region.


Mill Mountain Theatre
Located in Downtown Roanoke, VA, the group has a goal of presenting high-quality theatre at affordable prices for a diverse audience. Mill Mountain Theatre is proud to celebrate more than 50 years of performing! Come celebrate with the theatre as it looks toward another 50 years of presenting locally-produced, world class theatre!


Jefferson Center
Opened in 1922 as Jefferson High School, the repurposed Jefferson Center continues to serve the community in diverse ways. It is home to a number of regional non-profits and community organizations as well as a place where entertainment and education ensure a culturally enriched community. In addition to orchestral, theatrical, and popular music performances, the Jefferson Center is available for community events, weddings, and conferences. 


The Virginia Museum of Transportation
Climb aboard decades-old steam locomotives while watching modern trains zoom by on active mainline tracks. Located in Downtown Roanoke’s century-old freight station, the museum includes an extensive collection of steam, diesel, and electric locomotives and other types of rail cars. The pride of the Rail Yard are two of the most advanced steam locomotives ever built, the Norfolk & Western Class J 611 and Class A 1218. Other visitor favorites include model trains, automotive and aviation exhibits, buggies, a trolley bus, and a Jupiter Rocket.


The Hotel Roanoke
This is where history meets the future. Today, the fully-restored Tudor-style Hotel Roanoke is proudly listed on the National Register of Historic Places and is a member of Historic Hotels of America. As a member of IACC (International Association of Conference Centers), Hotel Roanoke is pleased to offer world-class lodging facilities, including newly-renovated guest rooms and 63,000 square feet of state-of-the-art conference space. The hotel's business facilities include 35 meeting rooms, a fixed-seat lecture hall, two boardrooms, conference center lounge and an elegant hotel ballroom which can accommodate up to 1,400 guests. During your stay, please try the Peanut Soup - it's famous!


The Historic Roanoke City Market
The market brings an enticing array of fresh fruits, vegetables, flowers, and plants during growing season. The market even boasts a variety of fresh meats—all from local farms! It's not just farmers - a number of artisans have joined the farmers and planters offering handcrafted items, unique jewelry, and other art objects. It is one of the longest running open air markets in Virginia. The Historic Roanoke City Market is open year-round, seven days a week, and closes only on Christmas and New Year's Day.


Taubman Museum of Art
The Taubman Museum of Art is part of the lively metro mountain mix of arts, culture, and outdoor fun in the heart of Downtown Roanoke, Virginia. The Museum offers 11 galleries as part of the Fralin Center for American Art and originates 15-20 exhibitions per year. Featured artists have ranged from Kehinde Wiley to John James Audubon and from Sally Mann to Norman Rockwell. The Museum is also home to a renowned permanent collection and also has several events and arts experiences for all ages throughout the year.

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