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If it’s true, as they say, that seeing is believing, then we at Mast Store would like to propose another entry to your quip collection: Doing is moving. “Doing” not only requires movement - “doing” moves you both physically and emotionally. ...read more
Local Flavor | Mast Family Favorites | Travel
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What is a library? It’s a big building with lots of books in it. But wait, it’s so much more. The library is a gateway to your wildest dreams, a place to learn, a place to imagine, a place to make friends. Today’s libraries are repositories of books, but they also are places to get help to learn to read or improve your reading, to improve your math skills, to listen to a performance by a string quartet, to watch a movie, to refine your crafting skills, and to gather with fellow writers. Yes, libraries are SO much more. ...read more
Adventure | Inspiration | Mast Family Favorites
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What “spells” success on any outdoor adventure? R-E-S-P-E-C-T.
Leave No Trace is a set of seven principles that guide and remind all outdoor lovers to leave nature as they found it. These tips help explorers of all skill levels to plan ahead for their trip, be considerate of wildlife as well as other hikers and campers, and enjoy their excursion safely and responsibly all with the goal of minimizing their impact on the environment. Basically, it boils down to respecting the outdoors so that others – including future generations – can enjoy it, too!
...read more
Adventure | Inspiration
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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We believe the cold weather is mostly behind us now, so we can actively look ahead to freshening up our wardrobes with new colors, patterns, and designs. While you won’t see any of the extreme fashions that wandered down the runway in New York, you will see many of the trends that are inspired by cutting-edge designers.
The top 12 colors in the Pantone© color story for Spring 2018 encourage playfulness and release. (Download the PDF with a click HERE.) With an uplifting shades and feel-good tones, there’s a sense of freedom from old fashion rules without leaving traditional essentials behind. Some of the colors will be reminiscent of the 1980s, like Lime Punch, while others have a gentler vibe, like Almost Mauve. There is a Classic Color Palette, too, which provides a foundation for anyone to start building their personal style.
Where do we see most of the spring color palette used? Ironically, it’s the men’s Desert Pucker Dry Shirt from Royal Robbins. A perennial best seller at the Mast Store, it showcases several of this year’s top colors. This season’s Desert Pucker has new technology in the fabric to help keep you cool no matter what the temperature, and it still has the features we love most – wrinkle resistance, all-day comfort, and a soft hand.
For women, one of the top trends is dark denim. Whether real denim, like these classic shortalls from Levi’s, or a denim print, like this design from the Honeyme collection (new to Mast Store AND made in the USA), you’ll see it almost everywhere this season.
Mix and match prints continue to be hot items. We’ll look to Honeyme as a good example of color and patterns used together in a way that works. Salaam is another go-to brand for mixing, matching, and comfort.
Ruffles and asymmetry are also features to look for. Angel sleeves in Honeyme, sharkbite shirt tails from Andrée by Unit, and Erin London answer the call for these leading trends.
Transparency is a trend that we’re not sure just what to think of – especially in some of the ways it is presented in the city. You would need to be very bold to wear a see-though plastic dress or a barely-there gauzy top. At the Mast Store, we’ll look to Columbia with its Inner Luminosity Hoodie to tastefully represent transparency. A free-flowing burnout design encircles the hoodie. Available in Curvy sizes, too.
Footwear trends for women this spring and summer feature sporty details and fabulous flats. From sandals that have “sneaker-like” qualities (we’ll show you Jambu for that) to flats that are stappy and supportive, like the Daloa from Birkenstock, there is a dizzying array of options to be fashionable without sacrificing comfort.
For men, multi-functional shoes are trending. For example, a shoe that can be both a mule and a slip-on in one. We have just the thing – there are several styles from OluKai that fit the bill. Their unique drop-in heel can allow the casual vibe of a slide on or dress it up a bit by flipping up the heel for a more traditional lace-up found in the Hamakua Poko. At the other end of the spectrum is a Chelsea-style boot, like the Super 550 Series from Blundstone. For a casual look, it goes perfectly with a pair of jeans or can be easily dressed up for work.
Of course, this just scratches the surface of the season’s offerings. Come by and peruse at your favorite store or dig-in on the Mast Store website.