Blog



January 5, 2022
A Little Sweet History

The Candy Barrel at the Mast Store Annex in Valle CrucisTwenty-five years ago, on January 9, 1997, the Candy Barrel officially became a part of the Mast General Store. This is the backstory of how it happened. 

December 23, 2021
Accidental Christmas Traditions

The holidays are here with all of their pomp and circumstance, parties and decorations, traditions and food. Many of the celebrations around the holidays have their roots in ancient Christian beliefs and pagan festivals. But there are some that are, well, accidental.

December 1, 2021
Share the Warmth Throughout the Month of December

Share the Warmth with ColumbiaThe hustle and bustle of the holiday season are upon us. As we bundle up to ward off the sting of the winter winds, we realize how truly fortunate we are to have a warm coat and hat. Some of our neighbors aren’t quite as lucky. This year is the 17th anniversary of our Share the Warmth Coat Campaign sponsored by Columbia Sportswear.

November 15, 2021
Comfortable Fall Colors at Winter's Doorstep

Visit Columbia in Late FallFamously hot Columbia is just right for fall color enjoyment. The steamy temperatures of summer are a distant memory and snowflakes are nowhere to be found on the itinerary. While the fall colors may not be as readily evident, there are beautiful places to get fully immersed in autumn’s glory.

November 8, 2021
A Tale of Twin Cities

Visit Winston-Salem during the HolidaysIntricate stars twinkle from cottage doorways, behind the opaque attic windows of bakeries and blacksmith shops, under the arched ceiling of a covered wooden footbridge, and amidst the remnants of crimson and gold foliage lining cobblestone sidewalks. Today, Moravian stars are found throughout Winston-Salem and are welcome harbingers of the holiday season.

November 8, 2021
Holiday Planning Guide

Holiday HappeningsIt’s the most wonderful time of the year … and it’s the most hectic time of the year, too. Gifts to buy, boxes to wrap, meals to cook, rooms to decorate, cards to write – the list could go on and on. Outside the general lists are the special occasions and events not to miss. We’ve collected several of them in one spot to make it easier to add them to your calendars.

November 1, 2021
Fall in the Magic City

Autumn in Roanoke, VABeautiful fall colors in the mountains make it a season of magic, especially in Roanoke. Known as the Magic City in the late 1800s because of its incredible growth linked to the railroad, the city is still the star of the Blue Ridge with outdoor adventure around every turn along with dining and entertainment opportunities to fill every itinerary.

October 25, 2021
Halloween Happenings

Halloween GreeterThey say that Halloween is the spookiest time of the year. Legend warns it’s when the veil between our world and the afterworld is thin and spirits can easily pass from one side to another. We don’t know about that, but we do know it’s one of the “funnest” times of the year. Check out these family-friendly events in our local communities.

October 18, 2021
Harvest Season Getaway in Hendo

Grandads Pumpkins and Such in HendersonvilleThe arrival of railroads in the western part of North Carolina was a lifeline for farmers and loggers. They also opened up these once-isolated communities to travelers and adventurers from the lowcountry, the piedmont, and even places in the nearby foothills. 

October 15, 2021
Walk, Hike, Run, and Give – Food for Kids

Merrell Food for KidsDid you know that one in four kids within parts of Mast Store’s region don’t have access to adequate nutrition?... Or that $1 can provide as many as ten meals for a family that struggles to feed their children on a daily basis?... Or that this year, through its annual Food for Kids campaign, Mast General Store is donating $15 for every pair of Merrells sold to a food bank in your community to feed children?


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