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February 2, 2017
Be a Sweetheart in Western NC on February 11 and 12

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On Valentine’s Day, we all want to do something thoughtful for our sweethearts. Why not double up and help someone you don’t even know have a hot, nourishing meal? It’s so easy!

This is the 14th year for Be a Sweetheart. The event was founded in 2004 when a need to fill their pantries was communicated by our food security partners. In the beginning, Mast Store matched each pound of candy purchased with our own pound of food. Then, because of the ability of our food banks and food rescue partners to stretch a dollar into more, Mast Store began donating $1 for each pound purchased. It was a natural tie-in to link Valentine’s Day, when many of us do something nice for someone we love, to supporting efforts to feed a desperate need in our communities.

February 1, 2017
Be a Sweetheart in Knoxville on February 11 and 12

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On Valentine’s Day, we all want to do something thoughtful for our sweethearts. Why not double up and help someone you don’t even know have a hot, nourishing meal? It’s so easy!

This is the 14th year for Be a Sweetheart. The event was founded in 2004 when a need to fill their pantries was communicated by our food security partners. In the beginning, Mast Store matched each pound of candy purchased with our own pound of food. Then, because of the ability of our food banks and food rescue partners to stretch a dollar into more, Mast Store began donating $1 for each pound purchased. It was a natural tie-in to link Valentine’s Day, when many of us do something nice for someone we love, to supporting efforts to feed a desperate need in our communities.

January 18, 2017
Layering Tips for Wintry Adventures

layering-main.jpgWhen it comes to winter sports like snowshoeing, hiking, skiing, and sledding, layering up is the best way to comfortably enjoy your favorite cold weather activities. Used to maximize comfort, this simple concept is easy to apply when you understand how it works.

January 4, 2017
24 hours in Knoxville, TN

We at Mast General Store feel so lucky that many of our stores are located right in the middle of vibrant urban settings.  There’s so much to do and see right outside our doors. We’re excited to share a selection of our favorites with you! We’re continuing our “24 Hours In…” series in 2017.

December 19, 2016
Gift Giving Made Easy with Fun Themes

GiftDo you ever find yourself stumped when selecting thoughtful gifts to give your loved ones during the holiday season? This year, we’ve compiled a list of gift themes to please a variety of folks in your life. We hope this guide will help make your gift selecting (and your recipient’s receiving) a little more creative and a lot more fun.

December 14, 2016
Simple & Delicious Holiday Appetizer Recipes

Party FoodsThis past weekend, dear friends of ours invited us to a “12 Appetizers of Christmas” party. Each of the families that were invited brought an appetizer to share. Guests brought sweet and savory dishes that made for a delicious and very celebratory feast. Below, you’ll find a few simple recipes from our Mast Store family that you might want to share at your next family gathering or party with friends this holiday season.

December 1, 2016
Choose & Cut Your Own Christmas Tree This Year

Choose and cutThinking about the many Christmas trees I’ve enjoyed throughout the years brings up a host of sweet memories: The earliest trees of my childhood included brass clip-on candle holders. We lit the candles on the tree each evening (my parents were very brave). This tradition was passed down through the generations from our Swedish ancestors. There was the year our newly acquired stray cat took the entire tree down only a half hour after it was fully decorated…

November 21, 2016
Get a Head Start on Holiday Happenings

cmas-16-header.jpgThere’s so much to enjoy in each of our Mast Store communities this holiday season. Many of our favorite events have already begun or kick off right after Thanksgiving. Below are just a few offerings that your family may want to add to your holiday schedule. Consider trying something new this year and it just might become a holiday tradition!

November 9, 2016
Columbia Helps Us Share the Warmth

share-the-warmth-2016.jpgAs we scurry about enjoying the cool days of fall, we all know that colder temperatures are on the way, and many of us are ready to face whatever weather the coming season has to offer. Unfortunately, there are some in our communities who aren’t as prepared. The Mast General Store is partnering with Columbia Sportswear for this year's annual Share the Warmth coat, sweater and blanket collection campaign from now until November 30th.

October 24, 2016
Merrell Footwear Supports Food for Kids 2016 in Western NC

FFK-2016-BANNER.jpgIf you could do one thing that would improve a child’s self-esteem, help facilitate better behavior, and increase his or her learning potential, wouldn’t you do it? It’s easy. Just make sure that the child is not hungry. According to Feeding America, 1 in 6 children in the U.S. worry about when they’ll have their next meal.


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