Blog



April 8, 2015
Tilley Hats: A Friend for a Lifetime

040715-tilley-hat-4.jpgAlex Tilley, the founder of Tilley Hats, became frustrated when he couldn’t find a good sailing hat. He decided to oversee the making of some proper hats for himself and other Toronto sailors. He wanted the hat to float, stay on, not to shrink, last indefinitely, and look good. He didn’t realize that such a thing was considered impossible.

March 12, 2015
Keeping Good Company with Toad&Co

0315-toad-and-co-5.jpgIf you were to conduct a blind touch test of clothing fabrics in the Outdoor Department at Mast General Store, you may find one brand’s “hand feel” to be exceptionally soft. These super soft clothes made from nearly 100% organic cotton, with recycled polyester, and using environment-friendly dyes are the hallmark of our new line, Toad&Co.

January 20, 2015
Sock Monkeyin' Around

sock-monkey.jpgLaVerna arrived for work in the Home and Hearth Department at the Asheville Store one morning and watched carefully as a woman casually walked through the store with two companions.

December 23, 2014
Accidental Christmas Traditions

Tree at WorkThe holidays are here with all of their pomp and circumstance, parties and decorations, traditions and food. Many of the celebrations around the holidays have their roots in ancient Christian beliefs and pagan festivals. But there are some that are, well, accidental

December 18, 2014
Good to Eat and Easy to Fix

Grit-Casserole-1000px.jpgWell, the holidays are upon us. Everyone's calendars are full of parties, get togethers, and covered dish gatherings. The schedule for family visits is lengthy and covers most of the time between Christmas Eve and Christmas Night. With so many places to go and people to see, it's often not practical to prepare a full meal for your guests. That's where a smattering of hearty appetizers and sweet treats will help tide them over to their next stop.

October 23, 2014
Safely Scrub-A-Dub-Dub with American Made SallyeAnder Soaps

sallyeander-1.jpgThe SallyeAnder Soaps story started 30 years ago when the creators’ infant son couldn’t tolerate the bath products on the market. Everything the couple tried irritated his skin, and so the Minetto, NY natives decided to make their own gentle and natural soap for their son. The results were spectacular for them, as well as many other families, and the soap rapidly gained in popularity. A few years later, the couple quit their day jobs, and started SallyeAnder Soaps, selling their American-made, all-natural soaps across the globe.

August 22, 2014
Neighbors Helping Neighbors

whupabug.jpgWaynesville resident, Carl Hughes, is not the kind of fellow who backs down from a serious challenge. As a construction supervisor for Chevron in Angola, Carl was familiar with malaria symptoms, having suffered through it eight times during his many trips abroad. But when his co-worker’s daughter died from the vicious mosquito-borne disease, he was dumbstruck. During a one-month break at home, he resolved to create an insect repellant which would stop the spread of malaria. His research and experimentation led to the creation of Whup-a-Bug.

August 7, 2014
MoonPies and the South

moon-pie-3.jpgThere’s a group of local gentlemen, some retired farmers, who have gathered at the potbellied stove of the Original Store every day for the thirty-plus years since the Cooper family reopened the Store. Known as “The Lunch Bunch”, these men talk about the weather, the state of this season’s crops, and to share the same lunch they’ve been enjoying together for over three decades. The essential items of their daily feast: a hunk of bologna cut off the round and a MoonPie for dessert… all washed down with an ice-cold RC Cola from the old fire-engine red Coca-Cola cooler.

July 25, 2014
Made in North Carolina - From Dirt to Shirt

mast-private-label-4.jpgBrowsing through our clothes over the past couple of years, you’ve probably run across a new label that reads “Mast Store Private Label Shirts”. With the help of the fine folks at TS Designs, we’ve been able to create a unique line that is made in North Carolina - from dirt to shirt.

July 18, 2014
A Sweet Smelling Success

essential-journeys-1.jpgKimberly Masters is not only a world traveler, but a woman who creatively harnesses the tantalizing scents of her journeys in one unusual package – soap!


spinning loader