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April 5, 2021
Celebrating 30 Years Along Waynesville's Main Street

Mast Store in Waynesville circa early 1990sApril 13, 1991, was a big day for Waynesville and the Mast General Store. As the doors swung open, so started a journey for the town and for the Store that is filled with long-term relationships and maybe a little bit of magic. This year, Mast Store celebrates being a part of the Waynesville community for 30 years.

March 29, 2021
From Brown-Rogers-Dixson to Mast Store in Winston-Salem

Brown-Rogers-Dixson Building in the 1930s-40sWhen you go to your local downtown, do you ever stop to think of the events that transpired there? Downtowns are gathering places, the heart of the community, and where history happens and can be observed in the small events of every day. Let’s take a look at the interesting history of the Mast Store’s building in Winston-Salem.

March 7, 2021
The Last Days of Winter Hiking

Along a snow-covered Mountains-to-Sea TrailThe winter months are not just for curling up with a good book in front a crackling fire. They are great for hitting the trails. Your favorite trails will show you new views. It’s a great time to discover new trails, too, when there aren’t as many hikers out and about. Here are a few of our favorite winter hiking spots that make us say, “Don’t hibernate, getting outside in the winter is great!” 

December 29, 2020
Cooking to Welcome the New Year

Collard GreensHere we are about to put another year in the books. How can 365 days pass by so quickly? Wait, we're referring to 2020; it couldn't pass fast enough! With the New Year just hours away, it's time to take steps toward a year filled with good luck.  

December 24, 2020
Accidental Christmas Traditions

The holidays are here with all of their pomp and circumstance, parties and decorations, traditions and food. Many of the celebrations around the holidays have their roots in ancient Christian beliefs and pagan festivals. But there are some that are, well, accidental.

December 18, 2020
Christmas Cheer Then and Now in Winston-Salem

WINS-santa-3.jpgWhen Mast Store’s newest old location opened its doors in Winston-Salem in May of 2015, we had the pleasure of meeting a woman with close ties to 516 North Trade Street. Her father worked in the building that boasted one of the largest retail and wholesale companies in the South: Brown-Rogers-Dixson (B-R-D). Originally posted 12/2/2015

April 14, 2020
Grab a Bite at the Store

Alfred Adams LunchBack 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words.

April 9, 2020
Mast Store Memories: A Look Back at 1980

Store for SaleWhat were you doing 40 years ago? The year was 1980, and the country was in the middle of the hostage crisis in Iran, facing a recession, and trying to solve the mystery of who shot J. R. Ewing. That’s the big picture, but what was happening in Valle Crucis, NC? Maybe it was a little magic. We’re stepping into our time machine and turning back the clock for a look at the rebirth of the Mast General Store. 

March 26, 2020
Gift Cards for Good

Introducing Gift Cards for GoodOne of the traditions John and Faye Cooper established as soon as they could afford to after re-opening the Original Mast Store in Valle Crucis was giving back to the community. Over the years, that tradition has grown and now includes organizations and causes in three major categories – human needs, arts and education, and conservation across all our home communities. That tradition is continuing, but this year, we need your help. That's where Gift Cards for Good comes in.

March 20, 2020
We're In This Together

We're All in This TogetherGeneral stores have always been there for their communities. Now, we need everyone to be there for all.


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