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December 29, 2020
Cooking to Welcome the New Year

Collard GreensHere we are about to put another year in the books. How can 365 days pass by so quickly? Wait, we're referring to 2020; it couldn't pass fast enough! With the New Year just hours away, it's time to take steps toward a year filled with good luck.  

December 24, 2020
Accidental Christmas Traditions

The holidays are here with all of their pomp and circumstance, parties and decorations, traditions and food. Many of the celebrations around the holidays have their roots in ancient Christian beliefs and pagan festivals. But there are some that are, well, accidental.

December 18, 2020
Christmas Cheer Then and Now in Winston-Salem

WINS-santa-3.jpgWhen Mast Store’s newest old location opened its doors in Winston-Salem in May of 2015, we had the pleasure of meeting a woman with close ties to 516 North Trade Street. Her father worked in the building that boasted one of the largest retail and wholesale companies in the South: Brown-Rogers-Dixson (B-R-D). Originally posted 12/2/2015

April 14, 2020
Grab a Bite at the Store

Alfred Adams LunchBack 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words.

April 9, 2020
Mast Store Memories: A Look Back at 1980

Store for SaleWhat were you doing 40 years ago? The year was 1980, and the country was in the middle of the hostage crisis in Iran, facing a recession, and trying to solve the mystery of who shot J. R. Ewing. That’s the big picture, but what was happening in Valle Crucis, NC? Maybe it was a little magic. We’re stepping into our time machine and turning back the clock for a look at the rebirth of the Mast General Store. 

March 26, 2020
Gift Cards for Good

Introducing Gift Cards for GoodOne of the traditions John and Faye Cooper established as soon as they could afford to after re-opening the Original Mast Store in Valle Crucis was giving back to the community. Over the years, that tradition has grown and now includes organizations and causes in three major categories – human needs, arts and education, and conservation across all our home communities. That tradition is continuing, but this year, we need your help. That's where Gift Cards for Good comes in.

March 20, 2020
We're In This Together

We're All in This TogetherGeneral stores have always been there for their communities. Now, we need everyone to be there for all.

February 19, 2020
Grandma's Must Have Beauty Products

Grandma's Go-to Beauty FindsDo you remember visiting your grandma's house and getting a cut or a scrape? She knew just what to do to help. If you looked in grandma's pocketbook, we bet you'd find a whole arsenal of beauty and health supplies to keep her looking great from sun up to sundown. And they had other uses above and beyond outward health and beauty. It just so happens that many of grandma's go-tos are popular today, too!

January 29, 2020
Be a Sweetheart at Mast Store February 8 & 9

Be a Sweetheart February 8 & 9This year’s Be a Sweetheart campaign runs February 8th and 9th. For 17 years, sweethearts have doubled their gift giving by embracing the greater community in their expression of love. For each pound of candy purchased on these two days, Mast Store will donate $1 to a food security partner.

December 4, 2019
2019's Top 13 Gift Ideas

GiftsThe holidays – it’s a time when lots of questions are asked. How do reindeer fly? How does Santa visit everybody’s house all on one night? And what would be a good thing to get John, Susan, and Beth? While the answers to the first two questions will require a lot of research and debate, Mast Store has the answers to the last question. Here are our top 13 gift ideas for 2019.


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