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December 1, 2021
Share the Warmth Throughout the Month of December

Share the Warmth with ColumbiaThe hustle and bustle of the holiday season are upon us. As we bundle up to ward off the sting of the winter winds, we realize how truly fortunate we are to have a warm coat and hat. Some of our neighbors aren’t quite as lucky. This year is the 17th anniversary of our Share the Warmth Coat Campaign sponsored by Columbia Sportswear.

November 8, 2021
Holiday Planning Guide

Holiday HappeningsIt’s the most wonderful time of the year … and it’s the most hectic time of the year, too. Gifts to buy, boxes to wrap, meals to cook, rooms to decorate, cards to write – the list could go on and on. Outside the general lists are the special occasions and events not to miss. We’ve collected several of them in one spot to make it easier to add them to your calendars.

November 8, 2021
A Tale of Twin Cities

Visit Winston-Salem during the HolidaysIntricate stars twinkle from cottage doorways, behind the opaque attic windows of bakeries and blacksmith shops, under the arched ceiling of a covered wooden footbridge, and amidst the remnants of crimson and gold foliage lining cobblestone sidewalks. Today, Moravian stars are found throughout Winston-Salem and are welcome harbingers of the holiday season.

October 15, 2021
Walk, Hike, Run, and Give – Food for Kids

Merrell Food for KidsDid you know that one in four kids within parts of Mast Store’s region don’t have access to adequate nutrition?... Or that $1 can provide as many as ten meals for a family that struggles to feed their children on a daily basis?... Or that this year, through its annual Food for Kids campaign, Mast General Store is donating $15 for every pair of Merrells sold to a food bank in your community to feed children?

September 3, 2021
Friends Day is September 11 in all Locations

Friends Day is September 11, 2021Mast Store’s Friends Day returns on September 11 with new partners and old friends alike. This day of giving recognizes organizations that work in each of our hometowns to activate volunteers around beautiful community assets which contribute to residents’ quality of life and the economic viability of the region. Mast will donate 10% of the day's sales to our partners.

August 17, 2021
Knoxville Store Celebrates 15 Years on Gay Street

Ribbon Cutting at Mast Store Knoxville on August 17, 2006Turn back the clock 15 years. Downtown Knoxville was a completely different place – devoid of people strolling the sidewalks with coffee cups in hand, cars waiting for other cars to pull out of parking spaces, or restaurants open on the 4th of July. So much has changed since August 17, 2006.

July 26, 2021
11 Must Haves for Back to School

Back to School BusIt’s difficult to believe, but it’s back-to-school time already. We know back-to-school shopping is going to be particularly difficult this year because of shortages, but this is a time to think creatively to find substitutes and perhaps items that students didn’t know they needed for school.  

July 1, 2021
America, Made out of Many

Old Glory on a Beautiful DayThe Fourth of July is the perfect time not only to celebrate but also to reflect on what makes us American. We’re a unique people – to say the least – and among the best of our traits is that we’re a diverse people represented by the familiar but too often forgotten motto, “E pluribus unum.” Out of many, one.

April 5, 2021
Celebrating 30 Years Along Waynesville's Main Street

Mast Store in Waynesville circa early 1990sApril 13, 1991, was a big day for Waynesville and the Mast General Store. As the doors swung open, so started a journey for the town and for the Store that is filled with long-term relationships and maybe a little bit of magic. This year, Mast Store celebrates being a part of the Waynesville community for 30 years.

March 29, 2021
From Brown-Rogers-Dixson to Mast Store in Winston-Salem

Brown-Rogers-Dixson Building in the 1930s-40sWhen you go to your local downtown, do you ever stop to think of the events that transpired there? Downtowns are gathering places, the heart of the community, and where history happens and can be observed in the small events of every day. Let’s take a look at the interesting history of the Mast Store’s building in Winston-Salem.


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