Blog



April 14, 2020
Grab a Bite at the Store

Alfred Adams LunchBack 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words.

March 26, 2020
Gift Cards for Good

Introducing Gift Cards for GoodOne of the traditions John and Faye Cooper established as soon as they could afford to after re-opening the Original Mast Store in Valle Crucis was giving back to the community. Over the years, that tradition has grown and now includes organizations and causes in three major categories – human needs, arts and education, and conservation across all our home communities. That tradition is continuing, but this year, we need your help. That's where Gift Cards for Good comes in.

March 20, 2020
We're In This Together

We're All in This TogetherGeneral stores have always been there for their communities. Now, we need everyone to be there for all.

March 18, 2020
UPDATED 3/25: Curbside Pickup Available Now

Curbside Pickup AvailableAs an old-fashioned general store, customer service is at our core. We realize you may not feel comfortable coming into the store right now, but you may have some needs that we can help with. So, we did a little brainstorming around the pot-bellied stove, and we think we have an idea – curbside pickup.

August 21, 2019
Mission: Make A Lot of Saw Dust

Main ShelvesStepping out on the front landing of Mast Store’s worldwide headquarters, you’ll hear what sounds like millions of bees droning away in their hives. On occasion, there’s a decidedly metal sound amongst the whirring, and then it might be followed by a loud crack or two. That’s the sound of a new “old” location coming together. This week we’re taking a look behind the scenes at preparations for opening our store in Roanoke.

July 24, 2019
Made in SC


Made in SCSouth Carolina has given us a lot of great products. You might be surprised what our sister state has in store on our shelves.

July 17, 2019
Made in TN


Made in TNOur Tennessee roots have given us many wonderful products over the years. Some of these you'll recognize as THE go-to for the items they create. Mast is proud to work hard to find quality products and manufacturers so we can bring you the best of the best in our local communities. 

July 10, 2019
Made in NC


Made in NCWith our roots right here in the Tar Heel state, Mast Store has many connections to local manufacturers, artisans, and crafters. From food to footstools, and everything in between, we've curated quite the collection of homegrown goodness to fill our shelves and serve our customers. 

May 22, 2019
This Place is Deeply Rooted on Sacred Ground

Valle Crucis Conference CenterSitting on a wide wrap-around porch lined with rocking chairs, gazing out over open fields and gardens just beginning to be planted, a certain calm falls over you. A gentle breeze wafts hints of what’s for supper, and the general quiet provides ample opportunity for reflection or for spirited conversation. The Valle Crucis Conference Center is a long-time hub in the community and a place where individuals and groups seeking to reconnect, center, or grow from near and far find a sanctuary.

March 6, 2019
Spring Cleaning, But Outside

Valle Crucis Park Work DayWarmer temperatures beckon us all to shake off the winter blues, put on a light jacket, and head outside. The call of spring is a primal urge to celebrate the end of the long nights and short days, to be outside again feeling the warmth of the sun, to begin anew. In this season of renewal, many of our local partners need your help to welcome residents and visitors who are also experiencing the whispers calling them to explore.


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